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Sound Answers

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The latest insights about audio in the evolving consumer landscape delivered directly to your inbox

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    Radio's Reality Beats Perceptions

    Sound Answers Consumers ROI
    July 10, 2025

    Reaching the Commuting Workforce

    In-Car Audio Sound Answers Consumers
    July 10, 2025
    case study icon

    Telecom • Web Lift

    Case Studies Telecom Sound Answers Web Lift
    June 12, 2025

    Radio Fills the Engagement Gap Across Demos

    Media Measurement Sound Answers Consumers
    June 12, 2025
    case study icon

    Liquor Brand • Web Lift

    Case Studies Sound Answers Sports Liquor Web Lift
    May 8, 2025

    Radio Ads Motivate Consumer Action

    Sound Answers Consumers
    May 8, 2025

    Radio's Unique Benefits are Local and Personal

    Sound Answers Consumers Local On-Air Personalities
    April 17, 2025

    Farm Radio Makes an Impact for Ag Brands

    Sound Answers Consumers Ag
    April 17, 2025
    case study icon

    Home Improvement Company • Web Lift

    Case Studies Sound Answers Web Lift Attribution
    March 27, 2025

    Nielsen's 3-Min Qualifier Captures New Listening

    Nielsen Media Audio Measurement Sound Answers
    March 27, 2025

    Radio Dominates the Dashboard

    In-Car Audio Sound Answers Consumers
    March 27, 2025

    Radio Delivers Affluent Consumers

    Sound Answers Consumers
    February 20, 2025
    BHM-Feb-2025-featured

    The Importance of the Black American Consumer

    Consumers Black American
    February 13, 2025

    Radio Earns the Trust of the Black American Community

    Sound Answers Black American Trust
    January 30, 2025
    Political

    Driving Success in NJ with Local Radio

    Political
    January 21, 2025

    Turn Traffic Into Opportunity With Radio

    In-Car Audio Sound Answers
    January 9, 2025

    Katz's Top Radio Insights of 2024

    Sound Answers
    January 9, 2025
    case study icon

    Radio Influences Online Shoppers During the Holiday Season

    Case Studies Sound Answers eCommerce Holiday Web Lift DJ Endorsements
    December 5, 2024

    A Medium For All Seasons

    Media Measurement Sound Answers
    December 5, 2024

    Radio Cultivates Engagement With America's Farmers and Ranchers

    Sound Answers Consumers Ag
    November 7, 2024

    Holiday by the Numbers 2024

    Retail Holiday
    October 22, 2024
    case study icon

    Radio Drives Results for Auto Aftermarket

    Case Studies Sound Answers Auto Aftermarket Brand Lift
    October 7, 2024

    The Hispanic Community Puts Their Trust in Radio

    Sound Answers Hispanic American Trust
    October 7, 2024
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    Political

    Radio Impacts Independent Voters in Swing States

    Case Studies Sound Answers Political Brand Lift
    September 12, 2024

    Radio Announcers Bring the Action & Excitement

    Sound Answers Sports On-Air Personalities
    September 12, 2024
    automotive-aftermarket-featured

    Rev Up Your Marketing Strategy with Radio

    In-Car Audio Auto Aftermarket Consumers
    August 13, 2024
    Political

    Voters Trust in Radio Across Party Lines

    Sound Answers Political Trust
    August 8, 2024
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    Radio Earns High Marks for Higher Education

    Case Studies Sound Answers Education Web Lift
    August 8, 2024
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    Radio is a Sure Bet for Casinos

    Case Studies Sound Answers Gambling Casino Brand Lift
    July 18, 2024

    Radio and Trust Go Hand in Hand

    Sound Answers Trust
    June 27, 2024

    Radio's Captive In-Car Audience

    In-Car Audio Sound Answers
    June 27, 2024
    case study icon

    Financial Institutions • Brand Lift

    Case Studies Sound Answers Financial Brand Lift Attribution
    May 30, 2024

    Radio Delivers Media Super-Users and Light-Users

    Media Measurement Sound Answers Consumers
    May 30, 2024
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    Liquor Brand • Web Lift

    Case Studies Sound Answers Web Lift Attribution
    May 2, 2024

    Radio's Local and Personal Connection

    Sound Answers Consumers
    May 2, 2024

    Radio in the Ad-Supported Audio Universe

    Audio Measurement Sound Answers
    May 2, 2024
    case study icon

    Tax Prep Service • Web Lift

    Case Studies Sound Answers Web Lift Attribution
    April 4, 2024

    The Infinite Dial: Consumers Stay Connected to AM/FM

    In-Car Audio Sound Answers Consumers
    April 4, 2024
    Political

    Radio Makes Political Campaigns Work SMARTER not Harder

    Political
    March 7, 2024
    bhm-influence-blog-featured

    The Black American Consumer, A Major Influence on Spending and the Economy

    Consumers Black American
    February 20, 2024

    Radio Amplifies Big Game Impact

    Sound Answers Sports
    February 15, 2024
    Black American Listeners' Favorite Stations

    Black American Listeners' Favorite Radio Stations

    Sound Answers Consumers Black American
    February 1, 2024

    2023's Greatest Hits of Sound Answers

    Sound Answers
    February 1, 2024

    Radio Delivers Most Valuable NFL Fans

    Sound Answers Sports Consumers
    January 11, 2024

    Radio's Place in the Media Landscape

    Audio Measurement Sound Answers
    January 11, 2024
    Political

    Eye on the Iowa Caucuses

    Sound Answers Political
    January 11, 2024

    Why Radio Listeners Are on the Nice List This Holiday Season

    Sound Answers Holiday Consumers
    December 14, 2023

    Holiday Music Resonates With Consumers of All Ages

    Sound Answers Holiday
    December 14, 2023
    Political

    Katz Local Vote: The Multicultural Vote

    Sound Answers Political Multicultural
    November 16, 2023

    Radio Draws Bountiful Audience Among Agricultural Workers

    Sound Answers Consumers Ag
    November 14, 2023

    Radio is a Leading Media Destination for Affluent Americans

    Sound Answers Consumers
    October 26, 2023

    Add Some Pumpkin & Peppermint Spice to Boost Radio Creative

    Sound Answers Creative Holiday
    October 26, 2023
    holiday-october-featured

    Holiday by the Numbers 2023

    Retail Holiday
    October 19, 2023

    MLB Listeners Offer Major League Engagement

    Sound Answers Sports
    October 5, 2023
    case study icon

    Travel & Tourism • Brand Lift

    Case Studies Sound Answers Hispanic Travel Brand Lift Attribution
    October 5, 2023

    Unpacking Summer Road Trips

    In-Car Audio Sound Answers Consumers
    September 14, 2023

    Hispanic Listeners' Relationship with AM/FM Radio

    Sound Answers Hispanic Consumers
    September 14, 2023
    Political

    Re-Launching the Katz Local Vote: Your Guide to the Upcoming Election Cycle

    Sound Answers Political
    September 14, 2023

    Where Brands Can Find Valuable College Sports Fans

    Sound Answers Sports Consumers
    August 24, 2023
    case study icon

    Outdoor Supply Company • Web Lift

    Case Studies Sound Answers Web Lift Attribution
    August 24, 2023
    case study icon

    Regional Theme Parks • Brand Lift

    Case Studies Sound Answers Brand Lift Attribution
    August 3, 2023

    Audio Tops All Other Media in Attention

    Media Measurement Sound Answers
    August 3, 2023

    A Record-Breaking Back-to-School & College Season

    Sound Answers Holiday Consumers
    August 3, 2023

    Radio Listeners' Favorite Stations

    Sound Answers Consumers
    July 13, 2023

    Exploring the Travel Industry Forecast

    Sound Answers
    July 13, 2023

    Where Are Consumers Listening to Radio?

    Media Measurement Sound Answers
    July 13, 2023
    family-road-trip

    Road Trips and Radio 2023

    In-Car Audio Sound Answers
    June 22, 2023

    The Who, What, and How of Radio Listening

    Media Measurement Sound Answers
    June 22, 2023

    A Return to Experiential Marketing 2023

    Media Measurement Consumers
    June 6, 2023

    Katz Study: Memorial Day Weekend & Radio

    Sound Answers Holiday
    June 1, 2023

    Radio Masters Local Consumer Connections

    Sound Answers Local On-Air Personalities
    May 18, 2023

    Radio Listeners are Movie(going) Stars

    Sound Answers Consumers
    May 18, 2023

    Are People Losing Interest in Remote Work?

    Sound Answers Consumers
    May 18, 2023
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    Creative | Automotive

    Case Studies Creative Case Studies
    May 3, 2023
    case study icon

    Creative | Footwear

    Case Studies Creative Case Studies
    May 3, 2023
    case study icon

    Creative | Credit Card

    Case Studies Creative Case Studies
    May 3, 2023
    case study icon

    Creative | Telcom

    Case Studies Creative Case Studies
    May 3, 2023
    case study icon

    Liquor Brand • Web Lift

    Case Studies Sound Answers Web Lift Attribution
    April 27, 2023

    Tax Prep Services Bank on Radio

    Sound Answers Creative Consumers
    April 27, 2023

    The Impact of Contextual Alignment in Audio

    Sound Answers Consumers
    April 27, 2023

    Play-by-Play Listeners • Media Landscape • Radio Effectiveness for Pharma

    Media Measurement Sound Answers Creative Sports
    April 6, 2023

    Localized Creative • Oscars Buzz on the Radio • In-Car and Smart Speaker Stats

    In-Car Audio Sound Answers Creative Attribution
    March 16, 2023

    Jewelry Retailer Case Study • Black American Consumers • Effective Audio Ads

    Sound Answers Retail Consumers Black American Audio Creative Attribution
    February 23, 2023

    Jewelry Store Ad Activity

    Sound Answers Creative Consumers
    February 2, 2023
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    Pharma • Brand Lift

    Case Studies Sound Answers Attribution
    January 12, 2023

    2022's Top 10 Sound Answers

    In-Car Audio Sound Answers
    January 12, 2023

    Holiday Creative • Hispanic Consumers • Audio's Daily Rituals

    Sound Answers Creative Holiday
    December 15, 2022
    listening to music by Christmas tree

    Holiday Music Survey • AM/FM Streams • Thanksgiving Weekend Shopping

    Sound Answers Retail Holiday
    December 1, 2022
    Political

    Radio & Winning Elections • Radio Audience Gains • Holiday Weekend Shoppers

    Media Measurement Sound Answers Political Holiday
    November 10, 2022

    Holiday by the Numbers

    Retail Holiday Consumers
    October 27, 2022

    Seasonal Creative Study • Auto Aftermarket Brands • Holiday Travel

    Sound Answers Creative Automotive Holiday
    October 27, 2022

    MLB Fan Study • Affluents' Growing Audio Appetite • Halloween Spending

    Sound Answers Sports Holiday
    October 13, 2022
    case study icon
    Political

    Incumbent Candidates • Voter Intent

    Case Studies Sound Answers Political Attribution
    September 29, 2022

    Black American Media Landscape • Social Platforms Losing Trust

    Sound Answers Black American
    September 29, 2022

    Radio & Road Trips • The Business Owner Audio Profile • Retail Sales

    Media Measurement In-Car Audio Sound Answers
    September 15, 2022

    College Football Fans • Holiday Shopping Preview • July Retail Sales

    Sound Answers Retail Sports Holiday
    August 21, 2022

    Upscale Consumers • Back-to-School

    Sound Answers Retail Travel Consumers
    August 4, 2022

    Radio's Share of Listening • Satellite Radio Listeners • Ad Frequency

    Media Measurement Sound Answers Creative
    July 21, 2022

    July 4th Survey • Radio Powers the Audio Landscape • The Katz Local Vote

    Media Measurement Sound Answers Holiday
    July 7, 2022

    AM/FM Radio Streaming Landscape • MLB Play-by-Play • Back-to-School

    Media Measurement Sound Answers Retail Sports
    June 23, 2022
    Political

    Winning Candidates Rely on Radio • Memorial Day Survey • Father's Day

    Sound Answers Retail Political Holiday
    June 9, 2022

    In-Car Listening • Radio's Local & Personal Connections • The Katz Local Vote

    In-Car Audio Sound Answers Local
    May 19, 2022

    Radio Rules the Media Landscape • Car Buyers Want Radio • Radio and D2C

    Media Measurement In-Car Audio Sound Answers Retail
    May 5, 2022

    Radio Fuels the D2C Pipeline

    Retail Consumers
    April 28, 2022

    Radio ROAS

    Sound Answers Retail
    April 21, 2022

    Audio's Active & Engaged Consumers • Making Moves for Real Estate

    Sound Answers Retail Consumers
    April 21, 2022

    Radio News Tops in Trust • Sonic Branding

    Sound Answers Creative
    April 7, 2022
    case study icon

    Tax Prep Service • Web Lift

    Case Studies Web Lift Attribution
    April 7, 2022

    Radio Audience Gains • Smart Speaker Growth • Local Audio Ad Forecast

    Media Measurement Sound Answers
    March 24, 2022

    Radio Rules In-Car • Radio Ad Receptivity • Local Retail

    In-Car Audio Sound Answers Retail
    March 10, 2022
    Political

    Radio is a Must for Political • Super Bowl • Brick-and-Mortar Retail

    Sound Answers Retail Political Sports
    February 10, 2022

    Consumers Trust in Radio • AM/FM Boosts QSRs

    Media Measurement Sound Answers Creative QSR
    January 28, 2022

    Katz Multicultural Site Launch • Q4 Audience Levels

    Media Measurement Sound Answers Multicultural
    January 14, 2022
    case study icon

    Digital Wellness Brand • Brand Lift

    Case Studies Brand Lift Attribution
    January 13, 2022
    case study icon

    Home Security Provider • Web Lift

    Case Studies Web Lift Attribution
    November 18, 2021

    Audio Merits Higher Ad Investment • Radio's Dose of Web Engagement

    AM/FM Sound Answers Web Lift
    September 23, 2021

    Why Online Gambling Brands Should be Betting on Radio

    Sound Answers Insurance Gambling
    July 29, 2021
    case study icon

    Auto Insurance • Brand Lift

    Case Studies Brand Lift Attribution
    July 29, 2021

    The ROAS Impact of Audio in the Media Mix

    Sound Answers
    July 15, 2021
    case study icon

    Recruitment • Web Lift

    Case Studies Sound Answers Attribution
    June 24, 2021

    Reach Consumers on the Road With Radio

    Radio In-Car Audio
    May 13, 2021

    Radio Serves Up Opportunities for Restaurants

    Sound Answers
    April 29, 2021

    Marketing to the Influential 55+ Consumer

    Consumers
    April 16, 2021
    case study icon

    Home Tech • Brand Lift

    Case Studies Brand Lift Attribution Hispanic American
    March 18, 2021
    case study icon

    CPG Brand • Web Lift

    Case Studies Web Lift Attribution
    February 18, 2021

    Radio is a Sure Bet for Online Sports Betting

    Sound Answers Gambling
    February 18, 2021
    case study icon

    Auto Insurance • Web Lift

    Case Studies Sound Answers Attribution
    February 4, 2021
    case study icon

    Utility Company • Web Lift Optimization

    Case Studies Web Lift Attribution
    November 19, 2020
    case study icon

    Medical Supplies Company • Web Lift

    Case Studies Web Lift Attribution
    October 1, 2020

    Live Reads are Heavy Hitters • Radio Boosts TV Tune-In

    Sound Answers Creative Attribution
    September 17, 2020

    Taking the Mystery Out of Headphone Listening

    Media Measurement Sound Answers
    September 3, 2020
    Political

    Radio Optimizes Political Campaigns

    Sound Answers Political
    August 27, 2020
    case study icon

    Regional Utility Company • Web Lift

    Case Studies Web Lift Attribution
    August 27, 2020

    Radio is a "Reach Accelerator" for Campaigns

    Media Measurement Sound Answers
    July 16, 2020

    Measuring Experiential Marketing

    Media Measurement Consumers
    October 15, 2019

    Katz Radio Group's Interactive Radio & Road Trip Guide

    In-Car Audio
    July 18, 2019
    The Power of Local Radio Personalities

    The Power of Local Radio Personalities

    On-Air Personalities
    April 8, 2019

    Upcoming Webinars

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    January 1, 2019

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    Database of radio markets, stations, ownership, formats and statistics for industry buyers, sellers and planners. Updated daily.

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    Today is Broadcasters Foundation of America Giving Day 2025

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    Inside Audio Marketing • June 24, 2025

    Nielsen: Perception Vs. Reality: The Power Of Data-Driven Decisions

    Inside Radio • June 23, 2025

    Study: AM/FM Beats TV, Internet In Reaching Light Media Users

    Radio Ink • June 18, 2025

    The New Older Consumer: Why The 60+ Generation Shouldn't Be Forgotten

    Media Post • June 17, 2025

    Katz: New Analysis Shows Radio's Impact Potential For Hard-to-Reach Audiences

    Inside Radio • June 13, 2025

    Nielsen '3-Minute' Rule Giving Hispanic Radio a Competitive Edge

    Radio Ink • June 13, 2025

    Hispanic Radio's Best Celebrate With 2025 Medallas de Cortez

    Radio Ink • June 12, 2025

    New Study Shows The Power Of Visual Radio Ads

    Inside Radio • June 11, 2025

    How AM/FM Radio Can Help Brands Meet Their ROI Objectives

    Inside Radio • June 10, 2025

    Radio Listeners are Smart Opportunities for Retailers

    RAB • June 10, 2025

    2025 Radio Mercury Award Winners

    RAB • June 6, 2025

    Radio Ads Top TV & Social for Swaying Back-to-School Shoppers

    Radio Ink • June 5, 2025

    Wieser Gives U.S. Advertising Market an Upgrade, Sees 6% Growth in 2025

    Inside Audio Marketing • June 5, 2025

    Agencies Continue to Underestimate AM/FM Radio's Audience Share

    Inside Audio Marketing • June 3, 2025

    'Call Your Congressman' Ad Spending Hits New Record

    Inside Audio Marketing • June 2, 2025

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    RAB | Radio Matters Blog • May 27, 2025

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    Inside Audio Marketing • May 23, 2025

    AM/FM Radio Remains Dominant In Evolving In-Car Audio Landscape

    Inside Audio Marketing • May 22, 2025

    Nielsen: As Marketers Chase Performance Media, Radio Delivers

    Radio Ink • May 21, 2025

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    Inside Radio • May 19, 2025

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    Radio Ink • May 16, 2025

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    Nielsen Tells Ad Gathering That Audio Delivers ROI As Marketers’ Budgets Tighten

    Inside Radio • May 8, 2025

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    The Katz Audio ABCs Initiative

    Marketing Analytics for the Audio Renaissance

    AUDIO ABCS

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