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Sound Answers

America is Listening

The latest insights about audio in the evolving consumer landscape delivered directly to your inbox

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    Unpacking Summer Road Trips

    Sound Answers Consumers
    September 14, 2023

    Hispanic Listeners' Relationship with AM/FM Radio

    Sound Answers Consumers Multicultural
    September 14, 2023
    Political political icon

    Re-Launching the Katz Local Vote: Your Guide to the Upcoming Election Cycle

    Sound Answers Political
    September 14, 2023

    Where Brands Can Find Valuable College Sports Fans

    Sound Answers Sports Consumers
    August 24, 2023
    Case Studies case study icon

    Outdoor Supply Company • Web Lift

    Case Studies Sound Answers Web Lift Attribution
    August 24, 2023
    Case Studies case study icon

    Regional Theme Parks • Brand Lift

    Case Studies Sound Answers Brand Lift Attribution
    August 3, 2023

    Audio Tops All Other Media in Attention

    Media Measurement Sound Answers
    August 3, 2023

    A Record-Breaking Back-to-School & College Season

    Sound Answers Holiday Consumers
    August 3, 2023

    Radio Listeners' Favorite Stations

    Sound Answers Consumers
    July 13, 2023

    Exploring the Travel Industry Forecast

    Sound Answers
    July 13, 2023

    Where Are Consumers Listening to Radio?

    Media Measurement Sound Answers
    July 13, 2023
    family-road-trip

    Road Trips and Radio 2023

    In-Car Audio Sound Answers
    June 22, 2023

    The Who, What, and How of Radio Listening

    Media Measurement Sound Answers
    June 22, 2023

    A Return to Experiential Marketing 2023

    Media Measurement Consumers
    June 6, 2023

    Katz Study: Memorial Day Weekend & Radio

    Sound Answers Holiday
    June 1, 2023

    Upcoming Webinars

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    June 1, 2023

    Radio Masters Local Consumer Connections

    Sound Answers Local On-Air Personalities
    May 18, 2023

    Radio Listeners are Movie(going) Stars

    Sound Answers Consumers
    May 18, 2023

    Are People Losing Interest in Remote Work?

    Sound Answers Consumers
    May 18, 2023
    Case Studies case study icon

    Creative | Automotive

    Case Studies Creative Case Studies
    May 3, 2023
    Case Studies case study icon

    Creative | Footwear

    Case Studies Creative Case Studies
    May 3, 2023
    Case Studies case study icon

    Creative | Credit Card

    Case Studies Creative Case Studies
    May 3, 2023
    Case Studies case study icon

    Creative | Telcom

    Case Studies Creative Case Studies
    May 3, 2023
    Case Studies case study icon

    Liquor Brand • Web Lift

    Case Studies Sound Answers Web Lift Attribution
    April 27, 2023

    Tax Prep Services Bank on Radio

    Sound Answers Creative Consumers
    April 27, 2023

    The Impact of Contextual Alignment in Audio

    Sound Answers Consumers
    April 27, 2023

    Play-by-Play Listeners • Media Landscape • Radio Effectiveness for Pharma

    Media Measurement Sound Answers Creative Sports
    April 6, 2023

    Localized Creative • Oscars Buzz on the Radio • In-Car and Smart Speaker Stats

    In-Car Audio Sound Answers Creative Attribution
    March 16, 2023

    Jewelry Retailer Case Study • Black American Consumers • Effective Audio Ads

    Sound Answers Retail Consumers Black American Audio Creative Attribution
    February 23, 2023

    The Black American Consumer, A Multi-Million Dollar Opportunity

    Consumers Black American
    February 21, 2023

    Jewelry Store Ad Activity • Biggest & Lightest Media Fans • WFH Levels

    Sound Answers Creative Consumers
    February 2, 2023

    Pharma Case Study • Car Traffic Insights • 2022's Top 10 Sound Answers

    In-Car Audio Sound Answers Hispanic American
    January 12, 2023

    Holiday Creative • Hispanic Consumers • Audio's Daily Rituals

    Sound Answers Creative Holiday
    December 15, 2022
    listening to music by Christmas tree

    Holiday Music Survey • AM/FM Streams • Thanksgiving Weekend Shopping

    Sound Answers Retail Holiday
    December 1, 2022
    Political political icon

    Radio & Winning Elections • Radio Audience Gains • Holiday Weekend Shoppers

    Media Measurement Sound Answers Political Holiday
    November 10, 2022

    Holiday by the Numbers

    Retail Holiday Consumers
    October 27, 2022

    Seasonal Creative Study • Auto Aftermarket Brands • Holiday Travel

    Sound Answers Creative Automotive Holiday
    October 27, 2022

    MLB Fan Study • Affluents' Growing Audio Appetite • Halloween Spending

    Sound Answers Sports Holiday
    October 13, 2022
    Political political icon

    Political Case Study • Black American Media Landscape • Social Platforms Losing Trust

    Sound Answers Political Black American Attribution
    September 29, 2022

    Radio & Road Trips • The Business Owner Audio Profile • Retail Sales

    Media Measurement In-Car Audio Sound Answers
    September 15, 2022

    College Football Fans • Holiday Shopping Preview • July Retail Sales

    Sound Answers Retail Sports Holiday
    August 21, 2022

    Upscale Consumers • Back-to-School

    Sound Answers Retail Travel Consumers
    August 4, 2022

    Radio's Share of Listening • Satellite Radio Listeners • Ad Frequency

    Media Measurement Sound Answers Creative
    July 21, 2022

    July 4th Survey • Radio Powers the Audio Landscape • The Katz Local Vote

    Media Measurement Sound Answers Holiday
    July 7, 2022

    AM/FM Radio Streaming Landscape • MLB Play-by-Play • Back-to-School

    Media Measurement Sound Answers Retail Sports
    June 23, 2022
    Political political icon

    Winning Candidates Rely on Radio • Memorial Day Survey • Father's Day

    Sound Answers Retail Political Holiday
    June 9, 2022

    In-Car Listening • Radio's Local & Personal Connections • The Katz Local Vote

    In-Car Audio Sound Answers Local
    May 19, 2022

    Radio Rules the Media Landscape • Car Buyers Want Radio • Radio and D2C

    Media Measurement In-Car Audio Sound Answers Retail
    May 5, 2022

    Radio Fuels the D2C Pipeline

    Retail Consumers
    April 28, 2022

    Radio ROAS

    Sound Answers Retail
    April 21, 2022

    Audio's Active & Engaged Consumers • Making Moves for Real Estate

    Sound Answers Retail Consumers
    April 21, 2022

    Radio News Tops in Trust • Sonic Branding

    Sound Answers Creative
    April 7, 2022
    Case Studies case study icon

    Tax Prep Service • Web Lift

    Case Studies Web Lift Attribution
    April 7, 2022

    Radio Audience Gains • Smart Speaker Growth • Local Audio Ad Forecast

    Media Measurement Sound Answers
    March 24, 2022

    Radio Rules In-Car • Radio Ad Receptivity • Local Retail

    In-Car Audio Sound Answers Retail
    March 10, 2022
    Political political icon

    Radio is a Must for Political • Super Bowl • Brick-and-Mortar Retail

    Sound Answers Retail Political Sports
    February 10, 2022

    Radio is Your Ticket to the Super Bowl!

    Sports Super Bowl
    January 31, 2022

    Consumers Trust in Radio • AM/FM Boosts QSRs

    Media Measurement Sound Answers Creative QSR
    January 28, 2022

    Katz Multicultural Site Launch • Q4 Audience Levels

    Media Measurement Sound Answers Multicultural
    January 14, 2022
    Case Studies case study icon

    Digital Wellness Brand • Brand Lift

    Case Studies Brand Lift Attribution
    January 13, 2022
    Case Studies case study icon

    Home Security Provider • Web Lift

    Case Studies Web Lift Attribution
    November 18, 2021

    Audio Merits Higher Ad Investment • Radio's Dose of Web Engagement

    Sound Answers
    September 23, 2021

    Why Online Gambling Brands Should be Betting on Radio

    Sound Answers Insurance Gambling
    July 29, 2021
    Case Studies case study icon

    Auto Insurance • Brand Lift

    Case Studies Brand Lift Attribution
    July 29, 2021

    The ROAS Impact of Audio in the Media Mix

    Sound Answers
    July 15, 2021
    Case Studies case study icon

    Recruitment • Web Lift

    Case Studies Sound Answers Attribution
    June 24, 2021

    Reach Consumers on the Road With Radio

    Radio In-Car Audio
    May 13, 2021

    Radio Serves Up Opportunities for Restaurants

    Sound Answers
    April 29, 2021

    Marketing to the Influential 55+ Consumer

    Consumers
    April 16, 2021
    Case Studies case study icon

    Home Tech • Brand Lift

    Case Studies Brand Lift Attribution Hispanic American
    March 18, 2021
    Case Studies case study icon

    CPG Brand • Web Lift

    Case Studies Web Lift Attribution
    February 18, 2021

    Radio is a Sure Bet for Online Sports Betting

    Sound Answers Gambling
    February 18, 2021
    Case Studies case study icon

    Auto Insurance • Web Lift

    Case Studies Sound Answers Attribution
    February 4, 2021
    Case Studies case study icon

    Utility Company • Web Lift Optimization

    Case Studies Web Lift Attribution
    November 19, 2020
    Case Studies case study icon

    Medical Supplies Company • Web Lift

    Case Studies Web Lift Attribution
    October 1, 2020

    Live Reads are Heavy Hitters • Radio Boosts TV Tune-In

    Sound Answers Creative Attribution
    September 17, 2020

    Taking the Mystery Out of Headphone Listening

    Media Measurement Sound Answers
    September 3, 2020
    Political political icon

    Radio Optimizes Political Campaigns

    Sound Answers Political
    August 27, 2020
    Case Studies case study icon

    Regional Utility Company • Web Lift

    Case Studies Web Lift Attribution
    August 27, 2020

    Radio is a "Reach Accelerator" for Campaigns

    Media Measurement Sound Answers
    July 16, 2020

    Measuring Experiential Marketing

    Media Measurement Consumers
    October 15, 2019

    Katz Radio Group's Interactive Radio & Road Trip Guide

    In-Car Audio
    July 18, 2019
    The Power of Local Radio Personalities

    The Power of Local Radio Personalities

    On-Air Personalities
    April 8, 2019

    Case Studies

    Radio works for advertisers. See audio success stories by vertical and objective.

    Group 54t
    See Case Studies +

    Katz Radio Group Resource Center

    Database of radio markets, stations, ownership formats and statistics for industry buyers, sellers and planners. Updated daily.

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    Katz Local Vote Group 28

    Your Media Compass for the U.S. Political Landscape

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    In the News

    Why AM/FM Radio Is A Great Place To Promote Podcasts

    Westwood One Blog • September 25, 2023

    Announcers Reflect On AM Radio’s Relationship With Baseball

    Inside Radio • September 25, 2023

    USBC Media Unveils Its New Era: A Game-Changer in Black-Owned Media

    US Black Chambers, Inc • September 25, 2023

    Hispanics Remain Big Audio Users, But Nielsen Says Language Is Less A Factor Than In The Past

    Inside Radio • September 22, 2023

    Katz Study: Hispanic Audiences Among The Most Engaged With Radio

    Radio Ink • September 19, 2023

    Katz Study Says Radio Was The Top Audio Companion On Summer Road Trips

    Inside Radio • September 18, 2023

    Brand Conversations: The ‘Hidden ROI’ In Media

    Inside Radio • September 18, 2023

    In Updated Outlook, AdImpact Predicts Record-Setting Political Ad Cycle

    Inside Audio Marketing • September 15, 2023

    Here's Why Your Sports Station Needs To Reach More 'Forever Fans.'

    Inside Radio • September 13, 2023

    Radio Seen As Solution To ‘Broken’ Pay TV Ecosystem

    Inside Audio Marketing • September 12, 2023

    Study: ‘Radio Catalyzes Consumer Brand Conversations And Interactions.’

    RAB/Inside Radio • September 11, 2023

    Format Scorecard: Country, AC, Classic Rock Are 2023’s Big Gainers, So Far

    Inside Radio • September 11, 2023

    A Fully Seated FCC Can Enable Increased Investment and Expand Consumer Access to America’s Most Trusted Medium: Local Broadcasting

    NAB Blog • September 8, 2023

    Study: Cross-Format Radio Ads Generate More Web Traffic For Home Improvement Client

    Inside Radio • September 8, 2023

    Study: In-Car Audio Choices Vary Considerably Among Individual Auto Brands

    Inside Radio • September 6, 2023

    Who Is Hispanic?

    Pew Research • September 5, 2023

    Why Radio Should Be on Every Grocery Advertiser’s List

    Radio Matters Blog • September 5, 2023

    Radio’s Primetime Listening Season Is Here. Is Your Station Ready?

    Inside Radio • September 5, 2023

    In The Run-Up To The Holiday Season, Radio Can Help Drive Traffic To Local Retailers

    Inside Radio • September 5, 2023

    AM/FM Radio Accounts For 41 Minutes Of Ad-Supported Audio's Hour, 51 Minutes In Car

    Inside Radio • August 29, 2023

    WARC Says Ad Market ‘Has Turned A Corner.’ Projects Stronger Growth In 2024

    Inside Radio • August 28, 2023

    Radio Ideal For Targeting College Football Super Fans, Says Katz Study

    Radio Ink • August 25, 2023

    Sports Bettors Show 'Steady Consumption' Of Radio, With PM Drive Reaching 71%

    Inside Radio • August 23, 2023

    Survey: Promotions, Loyalty Programs Score High Among Radio Listeners For Restaurants

    Inside Radio • August 22, 2023

    Pew Research Center Provides Key Facts About Radio Listening In The U.S.

    Inside Audio Marketing • August 21, 2023

    While The Major Dollars Come Next Year, $534 Million Is Forecast For Political In 2023

    Inside Radio • August 18, 2023

    Katz Study Finds Radio Ads Increase Intent To Visit Theme Parks

    Inside Audio Marketing • August 15, 2023

    AM/FM Radio Is Driving Theatrical Moviegoing

    Inside Audio Marketing • August 15, 2023

    Radio Has Been Maui’s “Only Lifeline” As Wildfires Rage

    Radio Ink • August 14, 2023

    Hispanic Grocery Opportunities on the Rise

    Progressive Grocer • August 10, 2023

    The Rise of the Cross-Platform Listener

    Audacy • August 8, 2023

    Meet Nielsen’s mSurvey, The Electronic Instrument That Will Replace The Paper Diary

    Inside Radio • August 7, 2023

    Hip-Hop and Advertising – How the Music, Style, and Influence Transformed Culture and Marketing

    Ad Age • August 7, 2023

    Nielsen Gives Clients Option Of Self-Led Remote Diary Reviews

    Inside Radio • August 4, 2023

    Katz: Target Consumers With Messages That Relate To Where They Listen To Radio

    Inside Radio • August 3, 2023

    Study: Audio Beats Video In Grabbing People’s Attention And Generating Brand Recall

    Inside Audio Marketing • August 2, 2023

    P&G Hiked Ad Spend By $453 Million Last Quarter

    Inside Radio • August 1, 2023

    Issue Ad Spending Is Up Double-Digits So Far In 2023, With Radio Among The Benefactors

    Inside Radio  • August 1, 2023

    2023 Radio Hall Of Fame Inductees Announced

    All Access  • July 31, 2023

    Research Shows Value Of Agricultural Radio To Farmers Nationwide

    Inside Radio  • July 27, 2023

    Marketers/Agencies: Take The “Me” Out Of “Media”; AM/FM Radio Has Biggest Disconnect Between Perceived And Actual Time Spent

    Cumulus | Westwood One  • July 25, 2023

    How Radio Can Capture A Bigger Piece Of The $12B Political Ad Pie

    Inside Radio  • July 24, 2023

    Radio Stations Run More Local News

    RTDNA  • July 20, 2023

    Using Radio to Drive Growth in Local Markets

    RAB | ANA  • July 18, 2023

    Good News For 2024: More Registered Voters Listen To Radio

    Radio Ink • July 18, 2023

    Broadcasters Foundation Of America Sets 'Giving Day' July 20th

    All Access • July 17, 2023

    AutoZone, State Farm Stand Out Among 2023's Best Audio Brands

    Inside Radio • July 17, 2023

    Katz Survey Quantifies Long-term Relationship Listeners Have With Their Favorite Station

    Inside Radio • July 14, 2023

    The 2024 Election Cycle Is On. Radio Expected To Rope $400 Million

    Inside Radio • July 13, 2023

    Borrell: Half Of Local Ad Buyers, 78% Of Local Agencies Use Radio

    Inside Radio • July 7, 2023

    Pace Of Political Ad Spending Remains Twice What Was Invested In 2020

    Inside Radio • July 5, 2023

    Travel Was Fastest Growing Category Among 2022’s Top 200 Advertisers.

    Inside Radio • June 29, 2023

    Summer Road Travel Looks Strong, Offering Radio A Path To Advertisers

    Inside Radio • June 26, 2023

    What Format Has The Widest Audience Appeal? Hint: It’s Not CHR.

    Inside Radio • June 23, 2023

    U.S. Ad Index Expands For First Time In 11 Months In May

    MediaDailyNews • June 22, 2023

    PwC: U.S. Broadcast Radio Ad Sales To Reach $16.6 Billion In 2027.

    Inside Radio • June 22, 2023

    Nielsen: Radio Tops In Audio Reach As Listening To AM/FM Streams Continues To Grow.

    Inside Radio • June 21, 2023

    Radio Accelerates Customer Activity for Auto Services

    Radio Advertising Bureau • June 20, 2023

    Show Me The Money: Radio’s Reach Vs. Revenue for Hispanic Stations

    Radio Ink • June 16, 2023

    Radio Is A Good Bet For Experiential Marketing Dollars, According to Katz Report.

    Inside Audio Marketing • June 14, 2023

    Marc Pritchard Says P&G Has "Renewed Commitment” To Partnering With Radio.

    Inside Radio • June 13, 2023

    New Nielsen Report Ranks Top States And DMAs With Highest Proportion Of AM Listening.

    Inside Radio • June 12, 2023

    RAB's 2023 Radio Mercury Awards Winners Announced

    All Access • June 9, 2023

    NASCAR Fans Represent Lucrative Audience For Local Radio Stations.

    Inside Radio • June 8, 2023

    Ad Categories Poised For Recovery To 2019 Levels.

    Inside Radio • June 6, 2023

    Automobile Was Common Denominator For Memorial Day Weekend, Katz Study Says.

    Inside Radio • June 2, 2023

    The Power of Sports Sponsorships

    Rolling Stone • June 2, 2023

    2022’s Top Advertisers: P&G, Comcast Join Radio’s $200 Million Club.

    Inside Radio • June 1, 2023

    Political Ad Spending Outpacing 2020 Election By $200 Million.

    Inside Audio Marketing • May 31, 2023

    Listening To MLB Flagship Stations Shot Up 203% On Opening Day.

    Inside Radio • May 30, 2023

    Media Perceptions Of Asian Americans Revealed In New Study

    Inside Radio • May 26, 2023

    Majority Of Americans Are Back To Working In-Person, Katz Reveals.

    Inside Radio • May 24, 2023

    NAB’s Curtis LeGeyt: Ford Decision ‘Means A Lot But The Fight Is Not Over.’

    Inside Radio • May 24, 2023

    How COVID Made Pfizer A Radio Devotee

    Radio Ink • May 23, 2023

    Digital Comes Up Short For Some Ad Buyers. Their Fix Is A Move Back To Traditional Media

    Audio Today • May 22, 2023

    How Big Brands Are Spending On Black-Owned Media

    AdAge (subscription required) • May 22, 2023

    AM For Every Vehicle Act Introduced In Congress

    Radio Ink • May 17, 2023

    Washington Turns Up Pressure On Automakers To Keep AM In Cars

    Inside Audio Marketing • May 16, 2023

    Study: AM/FM Is Vital To Hollywood’s Summer Push

    Radio Ink • May 16, 2023

    NABOB Joins The Fight To Save AM Radio In Autos

    Inside Radio • May 12, 2023

    What Radio Needs To Know From Techsurvey 2023

    Radio Ink • May 11, 2023

    Could Geotargeting Bring Back The FM Chip Debate?

    Radio Ink • May 10, 2023

    Nielsen Audio Says Goodbye Paper Diary, Hello Mobile Diary

    Inside Radio • May 9, 2023

    Convenience Stores Are A Post-Pandemic Retail Comeback Story

    Inside Radio • May 8, 2023

    Study: As Auto Insurance Rates Surge, Consumers Are Shopping For Carriers More Than Ever

    Inside Radio • May 8, 2023

    Local Radio Topped $13.6 Billion In 2022 Revenue, Up 7.4%

    All Access • May 4, 2023

    No Longer Confined To Upper Funnel, Audio Seen As Multi-Purpose Platform

    Inside Radio • May 2, 2023

    Ad Spending For 2024 Campaign Season Is Already Twice What It Was Four Years Ago

    Inside Radio • May 1, 2023

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    Marketing Analytics for the Audio Renaissance

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