--- title: Katz Radio Group Analytics Case Study - Home Tech - Brand Lift description: As America's authority on results-driven radio, Katz Radio Group is sharing new insights on audio's ability to meet custom marketing objectives. image: https://insights.katzradiogroup.com/hubfs/smart-home-blog.jpeg --- [![KRG-Logo-White-1](https://insights.katzradiogroup.com/hubfs/KRG-Logo-White-1.svg "KRG-Logo-White-1")](https://katzradiogroup.com/) - [About KRG](https://katzradiogroup.com/about-us) - [Our Culture](https://katzradiogroup.com/our-culture) - Our Companies - [Alliance Audio Networks](https://katzradiogroup.com/alliance) - [Audacy](https://katzradiogroup.com/our-companies/audacy) - [Christal Radio](https://katzradiogroup.com/our-companies/christal-radio) - [Eastman Radio](https://katzradiogroup.com/our-companies/eastman-radio) - [Katz Radio](https://katzradiogroup.com/our-companies/katz-radio) - [Katz Digital Audio](https://katzdigital.com/?__hstc=35808767.200993d2212d2534581fce605877360a.1661782191666.1661782191666.1661785502334.2&__hssc=35808767.1.1661785502334&__hsfp=3339184355) - [Katz Multicultural](https://katzmulticultural.com/?__hstc=35808767.200993d2212d2534581fce605877360a.1661782191666.1661782191666.1661785502334.2&__hssc=35808767.1.1661785502334&__hsfp=3339184355) - [Katz Partnerships](https://katzradiogroup.com/our-companies/krg-partnerships) - [- Katz Agricultural Marketing](https://katzradiogroup.com/katz-agricultural-marketing) - [- Katz Sports Marketing](https://katzradiogroup.com/sports) - [Insights](https://insights.katzradiogroup.com/) - [Careers](https://katzradiogroup.com/careers) - [Press](https://katzmedia.com/pressroom/company/katz-radio-group?__hstc=35808767.c71eed30486d5d69e0f915f2b50573dc.1672328506450.1673540405517.1674574731424.6&__hssc=35808767.3.1674574731424&__hsfp=2327326860) - [Contact Us](https://katzradiogroup.com/contact-us) [< Back to Insights](https://insights.katzradiogroup.com/) [Case Studies](https://insights.katzradiogroup.com/tag/case-studies) # Home Tech • Brand Lift March 18, 2021 ![](https://insights.katzradiogroup.com/hubfs/smart-home-blog.jpeg) ![Featured Image](https://insights.katzradiogroup.com/hubfs/smart-home-blog.jpeg) [< Back to Insights](https://insights.katzradiogroup.com/) # Home Tech • Brand Lift by Katz Radio Group • March 18, 2021 https://insights.katzradiogroup.com/case-studies/home-tech-brand-lift ### Hispanic Radio Campaign Successfully Drives Awareness and Consideration A smart home technology company turned to radio to boost engagement among Hispanic consumers across key markets. Katz partnered with Veritonic to measure the impact of radio advertising on key brand health metrics, such as awareness and consideration. As it was a Hispanic-targeted campaign on Spanish Language radio stations, respondents were given the option to answer the survey in Spanish. The study found that the home tech brand’s investment in radio advertising drove incremental awareness and consideration among Hispanic consumers. By far, the brand was the most “top of mind” in the category, cited by 59% of Hispanics "unaided." The brand also led in aided awareness, with name recognition by 76% of Hispanics. Hispanic respondents outperformed non-Hispanics on both awareness metrics as well (+7% and +4%, respectively). The brand is not only well-known among Hispanics, it's also well-considered. The brand was the top choice among Hispanics, with 68% of Hispanics saying they would consider it during their next purchase occasion (+6% higher than non-Hispanics).   The smart home tech brand's goal was to reach Hispanic consumers and drive awareness and engagement with their product. By utilizing Spanish language radio, the home tech brand broke through with their messaging and generated measurable results.  [< Back to Insights](https://insights.katzradiogroup.com/) ![](https://insights.katzradiogroup.com/hubfs/katz-media-radio-2022/Group%2054.svg) ## More Radio Insights ## [Reach Consumers on the Road with Radio](https://insights.katzradiogroup.com/radio-insight-may21) May 2021 ## [Radio is Your Ticket to the Super Bowl](https://insights.katzradiogroup.com/radio-insight-feb22) February 2022 ## [Radio Fuels the D2C Pipeline](https://insights.katzradiogroup.com/radio-insight-apr22) April 2022 Featured Insights - [From Kickoff to Clicks: Radio Scores Big with Web Traffic](https://insights.katzradiogroup.com/from-kickoff-to-clicks-radio-scores-big-with-werb-traffic) - [The Road Ahead Still Sounds Like Radio](https://insights.katzradiogroup.com/katz-radio-group-sound-answers-129-the-road-ahead-still-sounds-like-radio) - [Banking on Radio](https://insights.katzradiogroup.com/banking-on-radio) - 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