--- title: Katz Radio Group Analytics Case Study - Liquor Brand - Web Lift description: As America's authority on results-driven radio, Katz Radio Group is sharing new insights on audio's ability to meet custom marketing objectives. image: https://insights.katzradiogroup.com/hubfs/cocktails-featured-image-2.jpg --- [![KRG-Logo-White-1](https://insights.katzradiogroup.com/hubfs/KRG-Logo-White-1.svg "KRG-Logo-White-1")](https://katzradiogroup.com/) - [About KRG](https://katzradiogroup.com/about-us) - [Our Culture](https://katzradiogroup.com/our-culture) - Our Companies - [Alliance Audio Networks](https://katzradiogroup.com/alliance) - [Audacy](https://katzradiogroup.com/our-companies/audacy) - [Christal Radio](https://katzradiogroup.com/our-companies/christal-radio) - [Eastman Radio](https://katzradiogroup.com/our-companies/eastman-radio) - [Katz Radio](https://katzradiogroup.com/our-companies/katz-radio) - [Katz Digital Audio](https://katzdigital.com/?__hstc=35808767.200993d2212d2534581fce605877360a.1661782191666.1661782191666.1661785502334.2&__hssc=35808767.1.1661785502334&__hsfp=3339184355) - [Katz Multicultural](https://katzmulticultural.com/?__hstc=35808767.200993d2212d2534581fce605877360a.1661782191666.1661782191666.1661785502334.2&__hssc=35808767.1.1661785502334&__hsfp=3339184355) - [Katz Partnerships](https://katzradiogroup.com/our-companies/krg-partnerships) - [- Katz Agricultural Marketing](https://katzradiogroup.com/katz-agricultural-marketing) - [- Katz Sports Marketing](https://katzradiogroup.com/sports) - [Insights](https://insights.katzradiogroup.com/) - [Careers](https://katzradiogroup.com/careers) - [Press](https://katzmedia.com/pressroom/company/katz-radio-group?__hstc=35808767.c71eed30486d5d69e0f915f2b50573dc.1672328506450.1673540405517.1674574731424.6&__hssc=35808767.3.1674574731424&__hsfp=2327326860) - [Contact Us](https://katzradiogroup.com/contact-us) [< Back to Insights](https://insights.katzradiogroup.com/) [Case Studies](https://insights.katzradiogroup.com/tag/case-studies) # Liquor Brand • Web Lift May 2, 2024 ![](https://insights.katzradiogroup.com/hubfs/cocktails-featured-image-2.jpg) ![Featured Image](https://insights.katzradiogroup.com/hubfs/cocktails-featured-image-2.jpg) [< Back to Insights](https://insights.katzradiogroup.com/) # Liquor Brand • Web Lift by Katz Radio Group • May 2, 2024 https://insights.katzradiogroup.com/case-studies/liquor-brand-2-web-lift ### Radio Serves Up Positive Results for Liquor Brand A liquor brand partnered with Katz Radio Group on an AM/FM radio campaign designed to increase brand engagement in two key markets. To help make their mark, the Brand tapped into the power of local radio personalities, entirely using DJ endorsements to get their message out. Katz Analytics, powered by AnalyticOwl, provided campaign feedback, matching radio log times with the Liquor Brand’s web traffic data to provide a holistic measurement of radio's impact on web engagement. **ON-AIR INFLUENCERS DRIVE ONLINE ENGAGEMENT ** The study found that the radio campaign successfully drove web traffic to the Liquor Brand's site, resulting in an incremental +14.3% lift in web traffic attributed to radio. The Brand's reliance on DJ endorsers helped it deliver well above the liquor category norm of +4.3%. The Liquor Brand also saw a lift in online activity when the radio campaign kicked in. Comparing on-air days to the weeks prior to the campaign start, the Liquor Brand's web traffic increased +13.9% when radio was on air.  *Click gray circle to enlarge chart.*   The study provided the Liquor Brand with evidence that the radio campaign was effective at driving online engagement. 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