---
title: "Airwaves to Doorways: Radio Drives Hosting Interest for a Global Soccer Moment"
description: As America's authority on results-driven radio, Katz Radio Group is sharing new insights on audio's ability to meet custom marketing objectives.
image: https://insights.katzradiogroup.com/hubfs/welcome-mat-case-study-featured-image.png
---

[![KRG-Logo-White-1](https://insights.katzradiogroup.com/hubfs/KRG-Logo-White-1.svg "KRG-Logo-White-1")](https://katzradiogroup.com/)

- [About KRG](https://katzradiogroup.com/about-us)
- [Our Culture](https://katzradiogroup.com/our-culture)
- Our Companies 
    - [Alliance Audio Networks](https://katzradiogroup.com/alliance)
    - [Audacy](https://katzradiogroup.com/our-companies/audacy)
    - [Christal Radio](https://katzradiogroup.com/our-companies/christal-radio)
    - [Eastman Radio](https://katzradiogroup.com/our-companies/eastman-radio)
    - [Katz Radio](https://katzradiogroup.com/our-companies/katz-radio)
    - [Katz Digital Audio](https://katzdigital.com/?__hstc=35808767.200993d2212d2534581fce605877360a.1661782191666.1661782191666.1661785502334.2&__hssc=35808767.1.1661785502334&__hsfp=3339184355)
    - [Katz Multicultural](https://katzmulticultural.com/?__hstc=35808767.200993d2212d2534581fce605877360a.1661782191666.1661782191666.1661785502334.2&__hssc=35808767.1.1661785502334&__hsfp=3339184355)
    - [Katz Partnerships](https://katzradiogroup.com/our-companies/krg-partnerships)
    - [- Katz Agricultural Marketing](https://katzradiogroup.com/katz-agricultural-marketing)
    - [- Katz Sports Marketing](https://katzradiogroup.com/sports)
- [Insights](https://insights.katzradiogroup.com/)
- [Careers](https://katzradiogroup.com/careers)
- [Press](https://katzmedia.com/pressroom/company/katz-radio-group?__hstc=35808767.c71eed30486d5d69e0f915f2b50573dc.1672328506450.1673540405517.1674574731424.6&__hssc=35808767.3.1674574731424&__hsfp=2327326860)
- [Contact Us](https://katzradiogroup.com/contact-us)

 Back to: [< All Case Studies](https://insights.katzradiogroup.com/case-studies) [< All Radio Insights](https://insights.katzradiogroup.com/)

[Case Study](https://insights.katzradiogroup.com/case-studies)

# Airwaves to Doorways: Radio Drives Hosting Interest for a Global Soccer Moment

May 27, 2026

![](https://insights.katzradiogroup.com/hubfs/welcome-mat-case-study-featured-image.png)

![Featured Image](https://insights.katzradiogroup.com/hubfs/welcome-mat-case-study-featured-image.png)

[< See All Case Studies](https://insights.katzradiogroup.com/case-studies)

# Airwaves to Doorways: Radio Drives Hosting Interest for a Global Soccer Moment

 by Admin • May 27, 2026

### Travel, Tourism, and Hospitality • Brand Lift

As the FIFA World Cup event approaches North America, one travel marketplace sought to understand how audio advertising could influence homeowners’ interest in short-term hosting opportunities during the event. To measure impact, the brand partnered with Katz Radio Group on a custom research study\* focused on homeowners in a key market.

The findings reveal that radio advertising successfully moved consumers beyond awareness and into meaningful consideration and action. Exposure to the campaign:

        ↑ Increased hosting intent.

        ↑ Reinforced perceptions of income opportunity.

        ↑ Motivated audiences to explore tangible next steps. 

THE OPPORTUNITY 

With millions of visitors expected to travel for the FIFA World Cup 2026, demand for short-term lodging is anticipated to rise significantly across host cities. For the advertiser, this represented a unique opportunity to activate local homeowners and encourage participation in the hosting economy.

The study explored:

- Awareness of the upcoming event
- Perceptions of short-term hosting
- Motivators and barriers to becoming a host
- The impact of radio advertising on hosting consideration and behavioral intent

A POWERFUL STARTING POINT

The advertiser entered the campaign with substantial consumer familiarity already in place. More than 88% of respondents indicated they were at least somewhat familiar with the brand, creating an environment where messaging could focus on activation rather than basic awareness.

At the same time, awareness of the 2026 World Cup was also exceptionally high, with 81% already aware the tournament would be hosted across North America.

Importantly, consumers also recognized the potential impact the event could have on local lodging demand:

- 87% believe there will be increased demand for short-term lodging during the tournament
- Nearly 79% agree that hosting during a major event is a good way to earn extra income

*Click gray circle to enlarge.*

 

These findings suggest homeowners already understand the economic opportunity tied to the event, positioning the advertiser’s messaging to tap directly into financial motivation.

RADIO TURNED INTEREST INTO INTENT

After exposure to the radio campaign, respondents demonstrated a significant increase in hosting consideration.

More than half (54%) reported they were now likely to consider hosting during the World Cup after hearing the advertisement.

The impact extended beyond passive interest: 

- 58% said they would likely take steps to learn more about hosting
- 44% indicated they would visit the advertiser’s hosting page
- 26% expressed interest in estimating potential earnings

 *Click gray circle to enlarge.*

 

Radio helped the campaign by doing what it does best: effectively moving audiences down the funnel: from awareness to active exploration and intent. 

*\*A Katz Radio Group custom online survey was conducted among 500 homeowners age 25+ in this a market in early May 2026. *

 Back to: [< All Case Studies](https://insights.katzradiogroup.com/case-studies) [< All Radio Insights](https://insights.katzradiogroup.com/)

More Case Studies

- [A Clearer Vision for Growth: How Radio Brought Eye Care into Focus](https://insights.katzradiogroup.com/case-studies/a-clearer-vision-for-growth-how-radio-brought-eye-care-into-focus)
- [Radio Drives Consideration and Builds Trust for a Leading Auto Insurance Brand](https://insights.katzradiogroup.com/radio-drives-consideration-and-builds-trust-for-a-leading-auto-insurance-brand)
- [Radio Accelerates Consideration for Online Car Shopping](https://insights.katzradiogroup.com/radio-accelerates-consideration-for-online-car-shopping)

## The Katz Audio ABCs Initiative

Marketing Analytics for the Audio Renaissance

[AUDIO ABCS](https://info.katzradiogroup.com/katz-audio-abc)

[FOLLOW KATZ ON LINKEDIN](https://www.linkedin.com/company/katz-media-group/)

[![linkedin icon](https://insights.katzradiogroup.com/hubfs/katz-media-radio-2022/Group%20(2).svg)](https://www.linkedin.com/company/katz-media-group/)

## Receive the Latest Insights from Katz Radio Group Directly to Your Inbox

[![SIGN UP NOW](https://no-cache.hubspot.com/cta/default/4962667/395f970d-3dcb-4f7a-adf3-ef5bd03f77a5.png)](https://cta-redirect.hubspot.com/cta/redirect/4962667/395f970d-3dcb-4f7a-adf3-ef5bd03f77a5)

![girl Image](https://insights.katzradiogroup.com/hubfs/Screen%20Shot%202022-12-06%20at%203.33.18%20PM.png)

Explore More Insights at the [Katz Media Group Insights Hub](https://katzmedia.com/insights)

- [![linkedin icon](https://insights.katzradiogroup.com/hubfs/footer-icons/linkedin.svg) ![linkedin icon](https://insights.katzradiogroup.com/hubfs/Katz_audio_2022/Images/linkedin-hover.svg)](https://www.linkedin.com/company/katz-media-group/)
- [![facebook icon](https://insights.katzradiogroup.com/hubfs/footer-icons/fb.svg) ![facebook icon](https://insights.katzradiogroup.com/hubfs/Katz_audio_2022/Images/facebook-hover.svg)](https://www.facebook.com/katzmediagrp/)
- [![twitter icon](https://insights.katzradiogroup.com/hubfs/footer-24/twiiter-icon.svg) ![twitter icon](https://insights.katzradiogroup.com/hubfs/footer-24/twiiter-hover.svg)](https://x.com/katzmediagrp)
- [![instagram icon](https://insights.katzradiogroup.com/hubfs/footer-icons/insta.svg) ![instagram icon](https://insights.katzradiogroup.com/hubfs/Katz_audio_2022/Images/instagram-hover.svg)](https://www.instagram.com/katzmediagroup/)

[Katz Media Group](https://katzmedia.com/?__hstc=197324272.bdaa4248aa517425f458118c72fd868d.1667930645629.1668793200143.1668795772174.5&__hssc=197324272.24.1668795772174&__hsfp=4183881444) [Katz Digital](https://katzdigital.com/?__hstc=144246122.6db9fa5dfba869d43bf04b2e82cf5310.1660156676594.1660156676594.1660156676594.1&__hssc=144246122.1.1660156676594&__hsfp=3339184355) [Katz Radio Group](https://katzradiogroup.com/?__hstc=197324272.bdaa4248aa517425f458118c72fd868d.1667930645629.1668793200143.1668795772174.5&__hssc=197324272.24.1668795772174&__hsfp=4183881444) [Katz Television Group](https://katztvgroup.com/?__hstc=197324272.bdaa4248aa517425f458118c72fd868d.1667930645629.1668793200143.1668795772174.5&__hssc=197324272.24.1668795772174&__hsfp=4183881444) [Katz Multicultural](https://katzmulticultural.com/?__hstc=197324272.bdaa4248aa517425f458118c72fd868d.1667930645629.1668793200143.1668795772174.5&__hssc=197324272.24.1668795772174&__hsfp=4183881444)

**[Katz Media Group](https://katzmedia.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658)** [Katz Radio Group](https://katzradiogroup.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658)[Katz Television Group](https://katztvgroup.com/) [Katz Digital Audio](https://katzdigital.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658)[Katz Live](https://katzlive.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658)

[Audiology by Katz](https://audiology.media/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658) [Katz Multicultural](https://katzmulticultural.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658)

[Privacy Policy](https://katzmedia.com/privacypolicy/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682691133061.1682693976013.27&__hssc=144246122.1.1682693976013&__hsfp=2089710868)[Terms of Use](https://katzmedia.com/terms-of-use/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682691133061.1682693976013.27&__hssc=144246122.1.1682693976013&__hsfp=2089710868)Cookie Preferences

This site is for business use only. Katz does not sell your personal information.

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Admin",
    "url" : "https://insights.katzradiogroup.com/case-studies/author/admin"
  },
  "dateModified" : "2026-05-28T13:55:25.554Z",
  "datePublished" : "2026-05-27T20:07:49.000Z",
  "headline" : "Airwaves to Doorways: Radio Drives Hosting Interest for a Global Soccer Moment",
  "image" : [ "https://insights.katzradiogroup.com/hubfs/welcome-mat-case-study-featured-image.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://insights.katzradiogroup.com/case-studies/airwaves-to-doorways-radio-drives-hosting-interest-for-a-global-soccer-moment",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://insights.katzradiogroup.com/hubfs/Katz-Media-Logo.png"
    },
    "name" : "Katz Media Group"
  }
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "Organization",
  "description" : "Katz Radio Group is the nation’s leading media sales organization for radio broadcasters, providing innovative advertising solutions to reach local audiences at scale.",
  "logo" : "https://insights.katzradiogroup.com/hubfs/logo.png",
  "name" : "Katz Radio Group",
  "parentOrganization" : {
    "@type" : "Organization",
    "name" : "Katz Media Group",
    "url" : "https://www.katzmedia.com"
  },
  "sameAs" : [ "https://www.linkedin.com/company/katz-radio-group/" ],
  "url" : "https://www.katzradiogroup.com"
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "CollectionPage",
  "description" : "Explore real-world examples of how Katz Radio Group helps advertisers effectively engage with diverse radio audiences across the U.S.",
  "name" : "Katz Radio Group Case Studies",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://insights.katzradiogroup.com/hubfs/logo.png"
    },
    "name" : "Katz Radio Group",
    "parentOrganization" : {
      "@type" : "Organization",
      "name" : "Katz Media Group",
      "url" : "https://www.katzmedia.com"
    },
    "sameAs" : [ "https://www.linkedin.com/company/katz-radio-group/" ],
    "url" : "https://www.katzradiogroup.com"
  },
  "url" : "https://insights.katzradiogroup.com/case-studies"
}
```