Katz Radio Group

Creative Case Study - Automotive

Written by Katz Radio Group | May 3, 2023 6:13:00 PM

Challenge:

Get football fans excited about an auto brand’s new truck and into an dealerships.

 

Solution:

Create a sweepstakes aligned with the local market’s NFL football team that offers fans a chance to win the newly released truck and other prizes by heading to dealerships to test drive the vehicle.

  • Katz developed one :30 spot per Bengals game the entire season specifically for the auto brand
  • Tri-state auto dealers received pre-recorded and live mentions per Bengals game throughout the entire season
  • Auto brand was featured at multiple local locations tied-in with Bengals games promo
  • Stations hosted events at auto brand dealerships driving entry for the chance to win 1-of-7 lucky keys to the truck
  • POP displays featuring the new truck were placed at Ameristop and Tristate dealerships

 

Results:

Not only was the sweepstakes a success, but dealership foot traffic, test drives and car sales during month long promotion.

  • 2,700+ Sweepstakes Entries