---
title: Creative Case Study - Credit Card
description: Discover how Sound Answers Radio has attracted a thriving audience among agricultural workers. Explore the impact of radio in reaching consumers on the road and other valuable insights from Katz Radio Group.
---

[Katz Radio Group](https://insights.katzradiogroup.com/case-studies)

# [Creative Case Study - Credit Card](https://insights.katzradiogroup.com/case-studies/creative-credit-card)

 Written by [Katz Radio Group](https://insights.katzradiogroup.com/case-studies/author/katz-radio-group) | May 3, 2023, 6:02:00 PM

### Challenge:

#### Position a credit card brand as a fiscally responsible tool and increase acquisition usage amongst new and existing customers.

### Solution:

#### Create a campaign anchored in radio that leverages credit card brands connection with a "money group." Katz worked with "money group" to create promotional audio content that pushed financial tips and sign-up to credit card brand.

- Katz and brand collaborated to create “ 2-minute Capsules” which were conversations between DJs and representative about financial freedom.
- Katz created :60 second audio creative featuring financial tips
- :15 second promotional tune-in messages aired during the campaign reminding listeners to listen for latest financial advice
- Partner radio stations offered links to content on the brand's website

### Results:

#### Campaign brought significant awareness to credit card brand through audio's timely, relevant, and unique messages.

 

[View full post](https://insights.katzradiogroup.com/case-studies/creative-credit-card)

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