--- title: "From Kickoff to Clicks: Radio Scores Big With Web Traffic" description: As America's authority on results-driven radio, Katz Radio Group is sharing new insights on audio's ability to meet custom marketing objectives. image: https://insights.katzradiogroup.com/hubfs/football-featured-image.png --- [![KRG-Logo-White-1](https://insights.katzradiogroup.com/hubfs/KRG-Logo-White-1.svg "KRG-Logo-White-1")](https://katzradiogroup.com/) - [About KRG](https://katzradiogroup.com/about-us) - [Our Culture](https://katzradiogroup.com/our-culture) - Our Companies - [Alliance Audio Networks](https://katzradiogroup.com/alliance) - [Audacy](https://katzradiogroup.com/our-companies/audacy) - [Christal Radio](https://katzradiogroup.com/our-companies/christal-radio) - [Eastman Radio](https://katzradiogroup.com/our-companies/eastman-radio) - [Katz Radio](https://katzradiogroup.com/our-companies/katz-radio) - [Katz Digital Audio](https://katzdigital.com/?__hstc=35808767.200993d2212d2534581fce605877360a.1661782191666.1661782191666.1661785502334.2&__hssc=35808767.1.1661785502334&__hsfp=3339184355) - [Katz Multicultural](https://katzmulticultural.com/?__hstc=35808767.200993d2212d2534581fce605877360a.1661782191666.1661782191666.1661785502334.2&__hssc=35808767.1.1661785502334&__hsfp=3339184355) - [Katz Partnerships](https://katzradiogroup.com/our-companies/krg-partnerships) - [- Katz Agricultural Marketing](https://katzradiogroup.com/katz-agricultural-marketing) - [- Katz Sports Marketing](https://katzradiogroup.com/sports) - [Insights](https://insights.katzradiogroup.com/) - [Careers](https://katzradiogroup.com/careers) - [Press](https://katzmedia.com/pressroom/company/katz-radio-group?__hstc=35808767.c71eed30486d5d69e0f915f2b50573dc.1672328506450.1673540405517.1674574731424.6&__hssc=35808767.3.1674574731424&__hsfp=2327326860) - [Contact Us](https://katzradiogroup.com/contact-us) Back to: [< All Case Studies](https://insights.katzradiogroup.com/case-studies) [< All Radio Insights](https://insights.katzradiogroup.com/) [Case Study](https://insights.katzradiogroup.com/case-studies) # From Kickoff to Clicks: Radio Scores Big With Web Traffic August 27, 2026 ![](https://insights.katzradiogroup.com/hubfs/football-featured-image.png) ![Featured Image](https://insights.katzradiogroup.com/hubfs/football-featured-image.png) [< See All Case Studies](https://insights.katzradiogroup.com/case-studies) # From Kickoff to Clicks: Radio Scores Big With Web Traffic by Admin • August 27, 2026 ### Home Improvement Company • Web Lift FOOTBALL RADIO TURNS FAN ENGAGEMENT INTO ONLINE ACTION Football season is about more than what happens on the field. From pre-game anticipation to post-game analysis, fans stay engaged throughout the entire experience, and radio is there for every play. For a leading home improvement brand, that engagement created an opportunity to connect with football fans in highly relevant moments while driving measurable action online. The brand partnered with Katz Radio Group on a targeted radio campaign that ran alongside NFL and NCAA football programming in select markets. Using Katz Analytics, powered by LeadsRx, the campaign matched radio spot times with time-stamped website activity to measure the incremental web traffic associated with radio. RADIO DRIVES MEASURABLE WEB LIFT   The results demonstrate the power of football programming to move audiences from listening to action. Across the full football season, radio spots ran during team programming in multiple markets, reaching highly engaged sports audiences while providing the brand with a natural presence within the game-day experience. The campaign generated more than 7,600 radio-attributed web sessions, visits that occurred within a 10-minute window following a radio spot airing. This measurable response translated to a 3.1% incremental lift in web traffic across the football markets analyzed. With 1,850 football radio spots running throughout the season, each airing generated an average of 4.2 web sessions, illustrating how radio can create an immediate digital response even after the listener has moved beyond the broadcast. *Click gray circle to enlarge.*   FROM THE FIELD TO THE WEBSITE To make the brand part of the football experience, the campaign went beyond traditional advertising, incorporating: - Team-specific sponsorships - In-game content - Announcer-led creative The campaign also benefited from a mix of :30, :10 and :05-second spots, giving the brand the flexibility to deliver both deeper storytelling and timely, high-frequency messages throughout the game-day experience. This variety of creative lengths helped create multiple touchpoints with listeners and contributed to the campaign’s ability to drive measurable online engagement. By connecting the brand with highly engaged football audiences and surrounding them with relevant content throughout the game-day experience, radio helped move listeners from the field to the website, generating thousands of radio-attributed web sessions and measurable lift in traffic. Back to: [< All Case Studies](https://insights.katzradiogroup.com/case-studies) [< All Radio Insights](https://insights.katzradiogroup.com/) More Case Studies - [Banking on Radio](https://insights.katzradiogroup.com/case-studies/banking-on-radio) - [Authentic Radio Creative Resonates with Hispanic Small Business Owners](https://insights.katzradiogroup.com/case-studies/authentic-radio-creative-resonates-with-hispanic-small-business-owners) - [Airwaves to Doorways: Radio Drives Hosting Interest for a Global Soccer Moment](https://insights.katzradiogroup.com/case-studies/airwaves-to-doorways-radio-drives-hosting-interest-for-a-global-soccer-moment) ## The Katz Audio ABCs Initiative Marketing Analytics for the Audio Renaissance [AUDIO ABCS](https://info.katzradiogroup.com/katz-audio-abc) [FOLLOW KATZ ON LINKEDIN](https://www.linkedin.com/company/katz-media-group/) [![linkedin icon](https://insights.katzradiogroup.com/hubfs/katz-media-radio-2022/Group%20(2).svg)](https://www.linkedin.com/company/katz-media-group/) ## Receive the Latest Insights from Katz Radio Group Directly to Your Inbox [![SIGN UP NOW](https://no-cache.hubspot.com/cta/default/4962667/395f970d-3dcb-4f7a-adf3-ef5bd03f77a5.png)](https://cta-redirect.hubspot.com/cta/redirect/4962667/395f970d-3dcb-4f7a-adf3-ef5bd03f77a5) ![girl Image](https://insights.katzradiogroup.com/hubfs/Screen%20Shot%202022-12-06%20at%203.33.18%20PM.png) Explore More Insights at the [Katz Media Group Insights Hub](https://katzmedia.com/insights) - [![linkedin icon](https://insights.katzradiogroup.com/hubfs/footer-icons/linkedin.svg) ![linkedin icon](https://insights.katzradiogroup.com/hubfs/Katz_audio_2022/Images/linkedin-hover.svg)](https://www.linkedin.com/company/katz-media-group/) - [![facebook icon](https://insights.katzradiogroup.com/hubfs/footer-icons/fb.svg) ![facebook icon](https://insights.katzradiogroup.com/hubfs/Katz_audio_2022/Images/facebook-hover.svg)](https://www.facebook.com/katzmediagrp/) - [![twitter icon](https://insights.katzradiogroup.com/hubfs/footer-24/twiiter-icon.svg) ![twitter icon](https://insights.katzradiogroup.com/hubfs/footer-24/twiiter-hover.svg)](https://x.com/katzmediagrp) - [![instagram icon](https://insights.katzradiogroup.com/hubfs/footer-icons/insta.svg) ![instagram icon](https://insights.katzradiogroup.com/hubfs/Katz_audio_2022/Images/instagram-hover.svg)](https://www.instagram.com/katzmediagroup/) [Katz Media Group](https://katzmedia.com/?__hstc=197324272.bdaa4248aa517425f458118c72fd868d.1667930645629.1668793200143.1668795772174.5&__hssc=197324272.24.1668795772174&__hsfp=4183881444) [Katz Digital](https://katzdigital.com/?__hstc=144246122.6db9fa5dfba869d43bf04b2e82cf5310.1660156676594.1660156676594.1660156676594.1&__hssc=144246122.1.1660156676594&__hsfp=3339184355) [Katz Radio Group](https://katzradiogroup.com/?__hstc=197324272.bdaa4248aa517425f458118c72fd868d.1667930645629.1668793200143.1668795772174.5&__hssc=197324272.24.1668795772174&__hsfp=4183881444) [Katz Television Group](https://katztvgroup.com/?__hstc=197324272.bdaa4248aa517425f458118c72fd868d.1667930645629.1668793200143.1668795772174.5&__hssc=197324272.24.1668795772174&__hsfp=4183881444) [Katz Multicultural](https://katzmulticultural.com/?__hstc=197324272.bdaa4248aa517425f458118c72fd868d.1667930645629.1668793200143.1668795772174.5&__hssc=197324272.24.1668795772174&__hsfp=4183881444) **[Katz Media Group](https://katzmedia.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658)** [Katz Radio Group](https://katzradiogroup.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658)[Katz Television Group](https://katztvgroup.com/) [Katz Digital Audio](https://katzdigital.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658)[Katz Live](https://katzlive.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658) [Audiology by Katz](https://audiology.media/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658) [Katz Multicultural](https://katzmulticultural.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658) [Privacy Policy](https://katzmedia.com/privacypolicy/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682691133061.1682693976013.27&__hssc=144246122.1.1682693976013&__hsfp=2089710868)[Terms of Use](https://katzmedia.com/terms-of-use/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682691133061.1682693976013.27&__hssc=144246122.1.1682693976013&__hsfp=2089710868)Cookie Preferences This site is for business use only. Katz does not sell your personal information. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Admin", "url" : "https://insights.katzradiogroup.com/case-studies/author/admin" }, "dateModified" : "2026-08-27T13:15:04.209Z", "datePublished" : "2026-08-27T13:15:04.000Z", "headline" : "From Kickoff to Clicks: Radio Scores Big With Web Traffic", "image" : [ "https://insights.katzradiogroup.com/hubfs/football-featured-image.png" ], "mainEntityOfPage" : { "@id" : "https://insights.katzradiogroup.com/case-studies/from-kickoff-to-clicks-radio-scores-big-with-web-traffic", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://insights.katzradiogroup.com/hubfs/Katz-Media-Logo.png" }, "name" : "Katz Media Group" } } ``` ```json { "@context" : "https://schema.org", "@type" : "Organization", "description" : "Katz Radio Group is the nation’s leading media sales organization for radio broadcasters, providing innovative advertising solutions to reach local audiences at scale.", "logo" : "https://insights.katzradiogroup.com/hubfs/logo.png", "name" : "Katz Radio Group", "parentOrganization" : { "@type" : "Organization", "name" : "Katz Media Group", "url" : "https://www.katzmedia.com" }, "sameAs" : [ "https://www.linkedin.com/company/katz-radio-group/" ], "url" : "https://www.katzradiogroup.com" } ``` ```json { "@context" : "https://schema.org", "@type" : "CollectionPage", "description" : "Explore real-world examples of how Katz Radio Group helps advertisers effectively engage with diverse radio audiences across the U.S.", "name" : "Katz Radio Group Case Studies", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://insights.katzradiogroup.com/hubfs/logo.png" }, "name" : "Katz Radio Group", "parentOrganization" : { "@type" : "Organization", "name" : "Katz Media Group", "url" : "https://www.katzmedia.com" }, "sameAs" : [ "https://www.linkedin.com/company/katz-radio-group/" ], "url" : "https://www.katzradiogroup.com" }, "url" : "https://insights.katzradiogroup.com/case-studies" } ```