--- title: Radio Impacts Online Engagement for Liquor Brand description: As America's authority on results-driven radio, Katz Radio Group is sharing new insights on audio's ability to meet custom marketing objectives. image: https://insights.katzradiogroup.com/hubfs/liquor-featured-image.jpg --- [![KRG-Logo-White-1](https://insights.katzradiogroup.com/hubfs/KRG-Logo-White-1.svg "KRG-Logo-White-1")](https://katzradiogroup.com/) - [About KRG](https://katzradiogroup.com/about-us) - [Our Culture](https://katzradiogroup.com/our-culture) - Our Companies - [Alliance Audio Networks](https://katzradiogroup.com/alliance) - [Audacy](https://katzradiogroup.com/our-companies/audacy) - [Christal Radio](https://katzradiogroup.com/our-companies/christal-radio) - [Eastman Radio](https://katzradiogroup.com/our-companies/eastman-radio) - [Katz Radio](https://katzradiogroup.com/our-companies/katz-radio) - [Katz Digital Audio](https://katzdigital.com/?__hstc=35808767.200993d2212d2534581fce605877360a.1661782191666.1661782191666.1661785502334.2&__hssc=35808767.1.1661785502334&__hsfp=3339184355) - [Katz Multicultural](https://katzmulticultural.com/?__hstc=35808767.200993d2212d2534581fce605877360a.1661782191666.1661782191666.1661785502334.2&__hssc=35808767.1.1661785502334&__hsfp=3339184355) - [Katz Partnerships](https://katzradiogroup.com/our-companies/krg-partnerships) - [- Katz Agricultural Marketing](https://katzradiogroup.com/katz-agricultural-marketing) - [- Katz Sports Marketing](https://katzradiogroup.com/sports) - [Insights](https://insights.katzradiogroup.com/) - [Careers](https://katzradiogroup.com/careers) - [Press](https://katzmedia.com/pressroom/company/katz-radio-group?__hstc=35808767.c71eed30486d5d69e0f915f2b50573dc.1672328506450.1673540405517.1674574731424.6&__hssc=35808767.3.1674574731424&__hsfp=2327326860) - [Contact Us](https://katzradiogroup.com/contact-us) Back to: [\< All Case Studies](https://insights.katzradiogroup.com/case-studies) [\< All Radio Insights](https://insights.katzradiogroup.com/) [Case Study](https://insights.katzradiogroup.com/case-studies) # Radio Impacts Online Engagement for Liquor Brand April 27, 2023 ![](https://insights.katzradiogroup.com/hubfs/liquor-featured-image.jpg) ![Featured Image](https://insights.katzradiogroup.com/hubfs/liquor-featured-image.jpg) [\< See All Case Studies](https://insights.katzradiogroup.com/case-studies) # Radio Impacts Online Engagement for Liquor Brand by Admin • April 27, 2023 ### Liquor Brand • Web Lift A liquor brand partnered with Katz Radio Group on an AM/FM radio campaign designed to increase brand engagement in a key market. The Brand utilized :30 brand spots running on several stations, along with :30 endorsement spots on one of the stations. Katz Analytics, powered by AnalyticOwl, matched radio log times with the Liquor Brand’s web traffic data to provide a holistic measurement of campaign performance. ENDORSEMENTS DRIVE TOP SHELF RESULTS The radio campaign successfully drove web traffic to the Liquor Brand's site, resulting in a +20.2% lift in web traffic attributed to radio. All spots contributed to the lift, delivering an average 1.5 visits per spot airing (VPA). On-Air Influencer spots proved to be "top shelf" performers, delivering a 6.25 VPA, 6x higher than the brand spots. And though they made up around 10% of the total spot count, endorsements drove 40% of all traffic volume. FREQUENCY IMPACTS  CONSUMER RESPONSE The Liquor Brand saw a measurable lift in online activity when the radio campaign kicked in. Comparing on-air days to the days prior to the campaign start, the Liquor Brand's web traffic increased +29.6%. Looking at results by week, the average number of visits per spot airing more than doubled between Week 1 and Week 4, reflecting increased consumer response as the campaign built frequency.  *Click gray circle to enlarge chart.*   Back to: [\< All Case Studies](https://insights.katzradiogroup.com/case-studies) [\< All Radio Insights](https://insights.katzradiogroup.com/) More Case Studies - [Radio Increases Leads & Signups for Major Telecom](https://insights.katzradiogroup.com/case-studies/telecom-web-lift) - [Play-by-Play Knocks it Out of the Park for Home Improvement Company](https://insights.katzradiogroup.com/case-studies/home-improvement-company-web-lift) - [Radio Influences Online Shoppers During the Holiday Season](https://insights.katzradiogroup.com/case-studies/ecommerce-company-web-lift) ## The Katz Audio ABCs Initiative Marketing Analytics for the Audio Renaissance [AUDIO ABCS](https://info.katzradiogroup.com/katz-audio-abc) [FOLLOW KATZ ON LINKEDIN](https://www.linkedin.com/company/katz-media-group/) [![linkedin icon](https://insights.katzradiogroup.com/hubfs/katz-media-radio-2022/Group%20(2).svg)](https://www.linkedin.com/company/katz-media-group/) ## Receive the Latest Insights from Katz Radio Group Directly to Your Inbox [![SIGN UP NOW](https://no-cache.hubspot.com/cta/default/4962667/a1774d86-5e54-466f-84fd-f9b692acea18.png)](https://cta-redirect.hubspot.com/cta/redirect/4962667/a1774d86-5e54-466f-84fd-f9b692acea18) ![girl Image](https://insights.katzradiogroup.com/hubfs/Screen%20Shot%202022-12-06%20at%203.33.18%20PM.png) Explore More Insights at the [Katz Media Group Insights Hub](https://katzmedia.com/insights) - [![linkedin icon](https://insights.katzradiogroup.com/hubfs/footer-icons/linkedin.svg) ![linkedin icon](https://insights.katzradiogroup.com/hubfs/Katz_audio_2022/Images/linkedin-hover.svg)](https://www.linkedin.com/company/katz-media) - [![facebook icon](https://insights.katzradiogroup.com/hubfs/footer-icons/fb.svg) ![facebook icon](https://insights.katzradiogroup.com/hubfs/Katz_audio_2022/Images/facebook-hover.svg)](https://www.facebook.com/katzmediagrp/) - [![twitter icon](https://insights.katzradiogroup.com/hubfs/footer-24/twiiter-icon.svg) ![twitter icon](https://insights.katzradiogroup.com/hubfs/footer-24/twiiter-hover.svg)](https://x.com/katz__media) - [![instagram icon](https://insights.katzradiogroup.com/hubfs/footer-icons/insta.svg) ![instagram icon](https://insights.katzradiogroup.com/hubfs/Katz_audio_2022/Images/instagram-hover.svg)](https://www.instagram.com/katz__media) [Katz Media](https://katzmedia.com/?__hstc=197324272.bdaa4248aa517425f458118c72fd868d.1667930645629.1668793200143.1668795772174.5&__hssc=197324272.24.1668795772174&__hsfp=4183881444) [Katz Digital](https://katzdigital.com/?__hstc=144246122.6db9fa5dfba869d43bf04b2e82cf5310.1660156676594.1660156676594.1660156676594.1&__hssc=144246122.1.1660156676594&__hsfp=3339184355) [Katz Live](https://katzdigital.com/katz-live/) [Katz Radio Group](https://katzradiogroup.com/?__hstc=197324272.bdaa4248aa517425f458118c72fd868d.1667930645629.1668793200143.1668795772174.5&__hssc=197324272.24.1668795772174&__hsfp=4183881444) [Katz Television](https://katztvgroup.com/?__hstc=197324272.bdaa4248aa517425f458118c72fd868d.1667930645629.1668793200143.1668795772174.5&__hssc=197324272.24.1668795772174&__hsfp=4183881444) [Katz Multicultural](https://katzmulticultural.com/?__hstc=197324272.bdaa4248aa517425f458118c72fd868d.1667930645629.1668793200143.1668795772174.5&__hssc=197324272.24.1668795772174&__hsfp=4183881444) **[Katz Media](https://katzmedia.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658)** [Katz Digital](https://katzdigital.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658) [Katz Live](https://katzdigital.com/katz-live/) [Katz Radio Group](https://katzradiogroup.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658) [Katz Television](https://katztvgroup.com/) [Katz Multicultural](https://katzmulticultural.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658) [Privacy Policy](https://katzmedia.com/privacypolicy/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682691133061.1682693976013.27&__hssc=144246122.1.1682693976013&__hsfp=2089710868)[Terms of Use](https://katzmedia.com/terms-of-use/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682691133061.1682693976013.27&__hssc=144246122.1.1682693976013&__hsfp=2089710868)Cookie Preferences This site is for business use only. 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