--- title: The Grass is Greener for Outdoor Supply Company When Radio is On-Air description: As America's authority on results-driven radio, Katz Radio Group is sharing new insights on audio's ability to meet custom marketing objectives. image: https://insights.katzradiogroup.com/hubfs/backyard-featured-image.png --- [![KRG-Logo-White-1](https://insights.katzradiogroup.com/hubfs/KRG-Logo-White-1.svg "KRG-Logo-White-1")](https://katzradiogroup.com/) - [About KRG](https://katzradiogroup.com/about-us) - [Our Culture](https://katzradiogroup.com/our-culture) - Our Companies - [Alliance Audio Networks](https://katzradiogroup.com/alliance) - [Audacy](https://katzradiogroup.com/our-companies/audacy) - [Christal Radio](https://katzradiogroup.com/our-companies/christal-radio) - [Eastman Radio](https://katzradiogroup.com/our-companies/eastman-radio) - [Katz Radio](https://katzradiogroup.com/our-companies/katz-radio) - [Katz Digital Audio](https://katzdigital.com/?__hstc=35808767.200993d2212d2534581fce605877360a.1661782191666.1661782191666.1661785502334.2&__hssc=35808767.1.1661785502334&__hsfp=3339184355) - [Katz Multicultural](https://katzmulticultural.com/?__hstc=35808767.200993d2212d2534581fce605877360a.1661782191666.1661782191666.1661785502334.2&__hssc=35808767.1.1661785502334&__hsfp=3339184355) - [Katz Partnerships](https://katzradiogroup.com/our-companies/krg-partnerships) - [- Katz Agricultural Marketing](https://katzradiogroup.com/katz-agricultural-marketing) - [- Katz Sports Marketing](https://katzradiogroup.com/sports) - [Insights](https://insights.katzradiogroup.com/) - [Careers](https://katzradiogroup.com/careers) - [Press](https://katzmedia.com/pressroom/company/katz-radio-group?__hstc=35808767.c71eed30486d5d69e0f915f2b50573dc.1672328506450.1673540405517.1674574731424.6&__hssc=35808767.3.1674574731424&__hsfp=2327326860) - [Contact Us](https://katzradiogroup.com/contact-us) Back to: [< All Case Studies](https://insights.katzradiogroup.com/case-studies) [< All Radio Insights](https://insights.katzradiogroup.com/) [Case Study](https://insights.katzradiogroup.com/case-studies) # The Grass is Greener for Outdoor Supply Company When Radio is On-Air August 24, 2023 ![](https://insights.katzradiogroup.com/hubfs/backyard-featured-image.png) ![Featured Image](https://insights.katzradiogroup.com/hubfs/backyard-featured-image.png) [< See All Case Studies](https://insights.katzradiogroup.com/case-studies) # The Grass is Greener for Outdoor Supply Company When Radio is On-Air by Admin • August 24, 2023 ### Outdoor Supply Company • Web Lift NEW KATZ CASE STUDY FINDS RADIO BOOSTS ONLINE ENGAGEMENT Summer is a season when people spend quality time enjoying the outdoors - and do some quality work to their home's outdoor space. Home improvement brands, as well as other home-related services, have long utilized radio in their media mix, confident that radio delivers their specific homeowner targets. Katz's latest case study provides further evidence that radio is an ideal platform for a home improvement brand to reach its ideal audience and grow engagement among consumers. USING RADIO TO TARGET HIGH-INCOME HOMEOWNERS AND DRIVE RESULTS A high-end Outdoor Supply Company wanted to increase brand engagement among their target audience of mature, high-income homeowners. They partnered with Katz Radio Group on a 4-week AM/FM radio campaign utilizing a strategic mix of music, news/talk, and sports stations chosen to target their key consumers. The Company's messaging took the form of brand spots, talent-voiced spots, and MLB game features. Katz Analytics, powered by AnalyticOwl, provided campaign measurement, matching radio log times to the Company’s web data to track radio’s impact on consumers’ online engagement.  The Outdoor Supply Company's site experienced +45% higher traffic on days radio was on-air compared to off-air days (the days prior to the campaign start), signifying a measurable boost in online activity when radio kicked in. It also served as proof that the radio campaign was reaching a high caliber audience of homeowners in line with the Company's targeting and messaging.  The radio campaign successfully drove over 9,000 web visits to the Outdoor Supply Company's site, resulting in a +4% lift in web traffic attributed to radio. All spots contributed to the lift, delivering an average 8 visits per spot airing (VPA), well above category norms. The MLB feature spots proved to be heavy hitters; the mixture of :05 and :10 pre-game, in-game, and post-game features delivered 11 VPA, the highest of all creatives. On-air talent-voiced spots, from DJs and MLB announcers, drove over 5,000 visits, more than half (57%) of all web traffic.  *Click gray circle to enlarge chart. *   Katz's smart mix of music, news/talk, and sports stations successfully reached the Outdoor Supply Company's target audience and impacted traffic to their website. The company continues to use radio in their media mix, confident it works for them and that the grass is greener when radio is on-air.  Back to: [< All Case Studies](https://insights.katzradiogroup.com/case-studies) [< All Radio Insights](https://insights.katzradiogroup.com/) More Case Studies - [Radio Increases Leads & Signups for Major Telecom](https://insights.katzradiogroup.com/case-studies/telecom-web-lift) - [Play-by-Play Knocks it Out of the Park for Home Improvement Company](https://insights.katzradiogroup.com/case-studies/home-improvement-company-web-lift) - [Radio Impacts Online Engagement for Liquor Brand](https://insights.katzradiogroup.com/case-studies/liquor-brand-web-lift) ## The Katz Audio ABCs Initiative Marketing Analytics for the Audio Renaissance [AUDIO ABCS](https://info.katzradiogroup.com/katz-audio-abc) [FOLLOW KATZ ON LINKEDIN](https://www.linkedin.com/company/katz-media-group/) [![linkedin icon](https://insights.katzradiogroup.com/hubfs/katz-media-radio-2022/Group%20(2).svg)](https://www.linkedin.com/company/katz-media-group/) ## Receive the Latest Insights from Katz Radio Group Directly to Your Inbox [![SIGN UP NOW](https://no-cache.hubspot.com/cta/default/4962667/a1774d86-5e54-466f-84fd-f9b692acea18.png)](https://cta-redirect.hubspot.com/cta/redirect/4962667/a1774d86-5e54-466f-84fd-f9b692acea18) ![girl Image](https://insights.katzradiogroup.com/hubfs/Screen%20Shot%202022-12-06%20at%203.33.18%20PM.png) Explore More Insights at the [Katz Media Group Insights Hub](https://katzmedia.com/insights) - [![linkedin icon](https://insights.katzradiogroup.com/hubfs/footer-icons/linkedin.svg) ![linkedin icon](https://insights.katzradiogroup.com/hubfs/Katz_audio_2022/Images/linkedin-hover.svg)](https://www.linkedin.com/company/katz-media-group/) - [![facebook icon](https://insights.katzradiogroup.com/hubfs/footer-icons/fb.svg) ![facebook icon](https://insights.katzradiogroup.com/hubfs/Katz_audio_2022/Images/facebook-hover.svg)](https://www.facebook.com/katzmediagrp/) - [![twitter icon](https://insights.katzradiogroup.com/hubfs/footer-24/twiiter-icon.svg) ![twitter icon](https://insights.katzradiogroup.com/hubfs/footer-24/twiiter-hover.svg)](https://x.com/katzmediagrp) - [![instagram icon](https://insights.katzradiogroup.com/hubfs/footer-icons/insta.svg) ![instagram icon](https://insights.katzradiogroup.com/hubfs/Katz_audio_2022/Images/instagram-hover.svg)](https://www.instagram.com/katzmediagroup/) [Katz Media Group](https://katzmedia.com/?__hstc=197324272.bdaa4248aa517425f458118c72fd868d.1667930645629.1668793200143.1668795772174.5&__hssc=197324272.24.1668795772174&__hsfp=4183881444) [Katz Digital](https://katzdigital.com/?__hstc=144246122.6db9fa5dfba869d43bf04b2e82cf5310.1660156676594.1660156676594.1660156676594.1&__hssc=144246122.1.1660156676594&__hsfp=3339184355) [Katz Radio Group](https://katzradiogroup.com/?__hstc=197324272.bdaa4248aa517425f458118c72fd868d.1667930645629.1668793200143.1668795772174.5&__hssc=197324272.24.1668795772174&__hsfp=4183881444) [Katz Television Group](https://katztvgroup.com/?__hstc=197324272.bdaa4248aa517425f458118c72fd868d.1667930645629.1668793200143.1668795772174.5&__hssc=197324272.24.1668795772174&__hsfp=4183881444) [Katz Multicultural](https://katzmulticultural.com/?__hstc=197324272.bdaa4248aa517425f458118c72fd868d.1667930645629.1668793200143.1668795772174.5&__hssc=197324272.24.1668795772174&__hsfp=4183881444) **[Katz Media Group](https://katzmedia.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658)** [Katz Radio Group](https://katzradiogroup.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658)[Katz Television Group](https://katztvgroup.com/) [Katz Digital Audio](https://katzdigital.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658)[Katz Live](https://katzlive.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658) [Audiology by Katz](https://audiology.media/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658) [Katz Multicultural](https://katzmulticultural.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658) [Privacy Policy](https://katzmedia.com/privacypolicy/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682691133061.1682693976013.27&__hssc=144246122.1.1682693976013&__hsfp=2089710868)[Terms of Use](https://katzmedia.com/terms-of-use/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682691133061.1682693976013.27&__hssc=144246122.1.1682693976013&__hsfp=2089710868)Cookie Preferences This site is for business use only. Katz does not sell your personal information. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Admin", "url" : "https://insights.katzradiogroup.com/case-studies/author/admin" }, "dateModified" : "2024-07-19T16:41:05.726Z", "datePublished" : "2023-08-24T20:32:00.000Z", "headline" : "The Grass is Greener for Outdoor Supply Company When Radio is On-Air", "image" : [ "https://insights.katzradiogroup.com/hubfs/backyard-featured-image.png" ], "mainEntityOfPage" : { "@id" : "https://insights.katzradiogroup.com/case-studies/outdoor-supply-company-web-lift", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://insights.katzradiogroup.com/hubfs/Katz-Media-Logo.png" }, "name" : "Katz Media Group" } } ``` ```json { "@context" : "https://schema.org", "@type" : "Organization", "description" : "Katz Radio Group is the nation’s leading media sales organization for radio broadcasters, providing innovative advertising solutions to reach local audiences at scale.", "logo" : "https://insights.katzradiogroup.com/hubfs/logo.png", "name" : "Katz Radio Group", "parentOrganization" : { "@type" : "Organization", "name" : "Katz Media Group", "url" : "https://www.katzmedia.com" }, "sameAs" : [ "https://www.linkedin.com/company/katz-radio-group/" ], "url" : "https://www.katzradiogroup.com" } ``` ```json { "@context" : "https://schema.org", "@type" : "CollectionPage", "description" : "Explore real-world examples of how Katz Radio Group helps advertisers effectively engage with diverse radio audiences across the U.S.", "name" : "Katz Radio Group Case Studies", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://insights.katzradiogroup.com/hubfs/logo.png" }, "name" : "Katz Radio Group", "parentOrganization" : { "@type" : "Organization", "name" : "Katz Media Group", "url" : "https://www.katzmedia.com" }, "sameAs" : [ "https://www.linkedin.com/company/katz-radio-group/" ], "url" : "https://www.katzradiogroup.com" }, "url" : "https://insights.katzradiogroup.com/case-studies" } ```