--- title: Radio Increases Leads & Signups for Major Telecom description: As America's authority on results-driven radio, Katz Radio Group is sharing new insights on audio's ability to meet custom marketing objectives. image: https://insights.katzradiogroup.com/hubfs/home-internet-featured-image.jpg --- [![KRG-Logo-White-1](https://insights.katzradiogroup.com/hubfs/KRG-Logo-White-1.svg "KRG-Logo-White-1")](https://katzradiogroup.com/) - [About KRG](https://katzradiogroup.com/about-us) - [Our Culture](https://katzradiogroup.com/our-culture) - Our Companies - [Alliance Audio Networks](https://katzradiogroup.com/alliance) - [Audacy](https://katzradiogroup.com/our-companies/audacy) - [Christal Radio](https://katzradiogroup.com/our-companies/christal-radio) - [Eastman Radio](https://katzradiogroup.com/our-companies/eastman-radio) - [Katz Radio](https://katzradiogroup.com/our-companies/katz-radio) - [Katz Digital Audio](https://katzdigital.com/?__hstc=35808767.200993d2212d2534581fce605877360a.1661782191666.1661782191666.1661785502334.2&__hssc=35808767.1.1661785502334&__hsfp=3339184355) - [Katz Multicultural](https://katzmulticultural.com/?__hstc=35808767.200993d2212d2534581fce605877360a.1661782191666.1661782191666.1661785502334.2&__hssc=35808767.1.1661785502334&__hsfp=3339184355) - [Katz Partnerships](https://katzradiogroup.com/our-companies/krg-partnerships) - [- Katz Agricultural Marketing](https://katzradiogroup.com/katz-agricultural-marketing) - [- Katz Sports Marketing](https://katzradiogroup.com/sports) - [Insights](https://insights.katzradiogroup.com/) - [Careers](https://katzradiogroup.com/careers) - [Press](https://katzmedia.com/pressroom/company/katz-radio-group?__hstc=35808767.c71eed30486d5d69e0f915f2b50573dc.1672328506450.1673540405517.1674574731424.6&__hssc=35808767.3.1674574731424&__hsfp=2327326860) - [Contact Us](https://katzradiogroup.com/contact-us) Back to: [< All Case Studies](https://insights.katzradiogroup.com/case-studies) [< All Radio Insights](https://insights.katzradiogroup.com/) [Case Study](https://insights.katzradiogroup.com/case-studies) # Radio Increases Leads & Signups for Major Telecom June 12, 2025 ![](https://insights.katzradiogroup.com/hubfs/home-internet-featured-image.jpg) ![Featured Image](https://insights.katzradiogroup.com/hubfs/home-internet-featured-image.jpg) [< See All Case Studies](https://insights.katzradiogroup.com/case-studies) # Radio Increases Leads & Signups for Major Telecom by Admin • June 12, 2025 ### Telecom • Web Lift RADIO DRIVES HEALTHY LIFT IN ONLINE CONVERSIONS A major Telecom Company partnered with Katz in Q4 2024 on a radio campaign with the objective of driving online response in several key markets. Katz Analytics, powered by Claritas, provided campaign measurement tracking radio’s impact on consumers’ online activity with the brand's website.  The radio campaign successfully impacted web activity for the Telecom Company at points up and down the purchase funnel. Claritas determined that radio drove strong lifts, especially for a brand that is such a heavy advertiser across media. The brand saw over 178K incremental conversions from Katz's radio campaign, resulting in a +1.6% lift in total conversions. Analyzing further, the total conversions can be divided into 2 categories of consumer action: leads and signups. The radio campaign drove a healthy lift in both conversion types, including a +2.6% lift in signups, and a +1.6% lift in leads.   *Click gray circle to enlarge.*   INCENTIVE MESSAGING CONVERTS AT HIGHER RATE The Telecom Company's creative took the form of :30 brand spots and :60s that included an incentive offer alongside the brand messaging. All pieces of creative contributed incremental total conversions, delivering an average conversion rate of 20.2 (number of conversions per each spot airing). Incentive spots catalyzed the brand messaging and incited consumers to take action at more than 2.5x the rate as the straight brand spots.  *Click gray circle to enlarge.*   The radio campaign successfully increased online engagement for the Telecom Company. The inclusion of incentive messaging along with the brand messaging enabled the brand to break through in a crowded category and drive online conversions. Back to: [< All Case Studies](https://insights.katzradiogroup.com/case-studies) [< All Radio Insights](https://insights.katzradiogroup.com/) More Case Studies - [Play-by-Play Knocks it Out of the Park for Home Improvement Company](https://insights.katzradiogroup.com/case-studies/home-improvement-company-web-lift) - [Radio Influences Online Shoppers During the Holiday Season](https://insights.katzradiogroup.com/case-studies/ecommerce-company-web-lift) - [Radio Earns High Marks for Higher Education](https://insights.katzradiogroup.com/case-studies/university-web-lift) ## The Katz Audio ABCs Initiative Marketing Analytics for the Audio Renaissance [AUDIO ABCS](https://info.katzradiogroup.com/katz-audio-abc) [FOLLOW KATZ ON LINKEDIN](https://www.linkedin.com/company/katz-media-group/) [![linkedin icon](https://insights.katzradiogroup.com/hubfs/katz-media-radio-2022/Group%20(2).svg)](https://www.linkedin.com/company/katz-media-group/) ## Receive the Latest Insights from Katz Radio Group Directly to Your Inbox [![SIGN UP NOW](https://no-cache.hubspot.com/cta/default/4962667/395f970d-3dcb-4f7a-adf3-ef5bd03f77a5.png)](https://cta-redirect.hubspot.com/cta/redirect/4962667/395f970d-3dcb-4f7a-adf3-ef5bd03f77a5) ![girl Image](https://insights.katzradiogroup.com/hubfs/Screen%20Shot%202022-12-06%20at%203.33.18%20PM.png) Explore More Insights at the [Katz Media Group Insights Hub](https://katzmedia.com/insights) - [![linkedin icon](https://insights.katzradiogroup.com/hubfs/footer-icons/linkedin.svg) ![linkedin icon](https://insights.katzradiogroup.com/hubfs/Katz_audio_2022/Images/linkedin-hover.svg)](https://www.linkedin.com/company/katz-media-group/) - [![facebook icon](https://insights.katzradiogroup.com/hubfs/footer-icons/fb.svg) ![facebook icon](https://insights.katzradiogroup.com/hubfs/Katz_audio_2022/Images/facebook-hover.svg)](https://www.facebook.com/katzmediagrp/) - [![twitter icon](https://insights.katzradiogroup.com/hubfs/footer-24/twiiter-icon.svg) ![twitter icon](https://insights.katzradiogroup.com/hubfs/footer-24/twiiter-hover.svg)](https://x.com/katzmediagrp) - [![instagram icon](https://insights.katzradiogroup.com/hubfs/footer-icons/insta.svg) ![instagram icon](https://insights.katzradiogroup.com/hubfs/Katz_audio_2022/Images/instagram-hover.svg)](https://www.instagram.com/katzmediagroup/) [Katz Media Group](https://katzmedia.com/?__hstc=197324272.bdaa4248aa517425f458118c72fd868d.1667930645629.1668793200143.1668795772174.5&__hssc=197324272.24.1668795772174&__hsfp=4183881444) [Katz Digital](https://katzdigital.com/?__hstc=144246122.6db9fa5dfba869d43bf04b2e82cf5310.1660156676594.1660156676594.1660156676594.1&__hssc=144246122.1.1660156676594&__hsfp=3339184355) [Katz Radio Group](https://katzradiogroup.com/?__hstc=197324272.bdaa4248aa517425f458118c72fd868d.1667930645629.1668793200143.1668795772174.5&__hssc=197324272.24.1668795772174&__hsfp=4183881444) [Katz Television Group](https://katztvgroup.com/?__hstc=197324272.bdaa4248aa517425f458118c72fd868d.1667930645629.1668793200143.1668795772174.5&__hssc=197324272.24.1668795772174&__hsfp=4183881444) [Katz Multicultural](https://katzmulticultural.com/?__hstc=197324272.bdaa4248aa517425f458118c72fd868d.1667930645629.1668793200143.1668795772174.5&__hssc=197324272.24.1668795772174&__hsfp=4183881444) **[Katz Media Group](https://katzmedia.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658)** [Katz Radio Group](https://katzradiogroup.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658)[Katz Television Group](https://katztvgroup.com/) [Katz Digital Audio](https://katzdigital.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658)[Katz Live](https://katzlive.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658) [Audiology by Katz](https://audiology.media/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658) [Katz Multicultural](https://katzmulticultural.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658) [Privacy Policy](https://katzmedia.com/privacypolicy/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682691133061.1682693976013.27&__hssc=144246122.1.1682693976013&__hsfp=2089710868)[Terms of Use](https://katzmedia.com/terms-of-use/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682691133061.1682693976013.27&__hssc=144246122.1.1682693976013&__hsfp=2089710868)Cookie Preferences This site is for business use only. Katz does not sell your personal information. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Admin", "url" : "https://insights.katzradiogroup.com/case-studies/author/admin" }, "dateModified" : "2025-06-12T18:06:43.176Z", "datePublished" : "2025-06-12T16:32:53.000Z", "headline" : "Radio Increases Leads & Signups for Major Telecom", "image" : [ "https://insights.katzradiogroup.com/hubfs/home-internet-featured-image.jpg" ], "mainEntityOfPage" : { "@id" : "https://insights.katzradiogroup.com/case-studies/telecom-web-lift", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://insights.katzradiogroup.com/hubfs/Katz-Media-Logo.png" }, "name" : "Katz Media Group" } } ``` ```json { "@context" : "https://schema.org", "@type" : "Organization", "description" : "Katz Radio Group is the nation’s leading media sales organization for radio broadcasters, providing innovative advertising solutions to reach local audiences at scale.", "logo" : "https://insights.katzradiogroup.com/hubfs/logo.png", "name" : "Katz Radio Group", "parentOrganization" : { "@type" : "Organization", "name" : "Katz Media Group", "url" : "https://www.katzmedia.com" }, "sameAs" : [ "https://www.linkedin.com/company/katz-radio-group/" ], "url" : "https://www.katzradiogroup.com" } ``` ```json { "@context" : "https://schema.org", "@type" : "CollectionPage", "description" : "Explore real-world examples of how Katz Radio Group helps advertisers effectively engage with diverse radio audiences across the U.S.", "name" : "Katz Radio Group Case Studies", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://insights.katzradiogroup.com/hubfs/logo.png" }, "name" : "Katz Radio Group", "parentOrganization" : { "@type" : "Organization", "name" : "Katz Media Group", "url" : "https://www.katzmedia.com" }, "sameAs" : [ "https://www.linkedin.com/company/katz-radio-group/" ], "url" : "https://www.katzradiogroup.com" }, "url" : "https://insights.katzradiogroup.com/case-studies" } ```