Loyal, Personal, and Influential
8 out of 10 people agree that the human voice can establish a personal connection like nothing else can.
At Katz Media, we’ve embarked on a continuous study of the relationship between local broadcast stations and the communities they serve. In this report, we share the findings of our latest survey about the power of local radio personalities. Katz surveyed 2,000 local radio listeners about their relationship with the men and women who are welcomed into their personal living spaces every day.
The findings are both enlightening and affirming, from the years of loyal listening, to the deep level of personal knowledge we have about local DJs. Stations and on-air personalities are true companions throughout our day and our lives.
- The depth of radio loyalty
- How fans define their connection to local radio personalities
- How on-air personalities are influencing consumers to action