--- title: Katz Radio Group Sound Answers Release 42 description: Katz Radio Group is updating the marketplace regularly with new insights on America's perceptions and behaviors toward audio, communities, and brands. image: https://insights.katzradiogroup.com/hubfs/man-on-smartphone-featured-image.jpg --- [![KRG-Logo-White-1](https://insights.katzradiogroup.com/hubfs/KRG-Logo-White-1.svg "KRG-Logo-White-1")](https://katzradiogroup.com/) - [About KRG](https://katzradiogroup.com/about-us) - [Our Culture](https://katzradiogroup.com/our-culture) - Our Companies - [Alliance Audio Networks](https://katzradiogroup.com/alliance) - [Audacy](https://katzradiogroup.com/our-companies/audacy) - [Christal Radio](https://katzradiogroup.com/our-companies/christal-radio) - [Eastman Radio](https://katzradiogroup.com/our-companies/eastman-radio) - [Katz Radio](https://katzradiogroup.com/our-companies/katz-radio) - [Katz Digital Audio](https://katzdigital.com/?__hstc=35808767.200993d2212d2534581fce605877360a.1661782191666.1661782191666.1661785502334.2&__hssc=35808767.1.1661785502334&__hsfp=3339184355) - [Katz Multicultural](https://katzmulticultural.com/?__hstc=35808767.200993d2212d2534581fce605877360a.1661782191666.1661782191666.1661785502334.2&__hssc=35808767.1.1661785502334&__hsfp=3339184355) - [Katz Partnerships](https://katzradiogroup.com/our-companies/krg-partnerships) - [- Katz Agricultural Marketing](https://katzradiogroup.com/katz-agricultural-marketing) - [- Katz Sports Marketing](https://katzradiogroup.com/sports) - [Insights](https://insights.katzradiogroup.com/) - [Careers](https://katzradiogroup.com/careers) - [Press](https://katzmedia.com/pressroom/company/katz-radio-group?__hstc=35808767.c71eed30486d5d69e0f915f2b50573dc.1672328506450.1673540405517.1674574731424.6&__hssc=35808767.3.1674574731424&__hsfp=2327326860) - [Contact Us](https://katzradiogroup.com/contact-us) [\< Back to Insights](https://insights.katzradiogroup.com/) [Sound Answers](https://insights.katzradiogroup.com/tag/sound-answers) # Why Online Gambling Brands Should be Betting on Radio July 29, 2021 ![](https://insights.katzradiogroup.com/hubfs/man-on-smartphone-featured-image.jpg) ![Featured Image](https://insights.katzradiogroup.com/hubfs/man-on-smartphone-featured-image.jpg) [\< Back to Insights](https://insights.katzradiogroup.com/) # Why Online Gambling Brands Should be Betting on Radio by Katz Radio Group • July 29, 2021   ### Radio is an Ideal Platform for Sports Betting Brands to Grow Business The online gambling industry has been heating up over the past few years, garnering attention from sports fans and ad execs alike. TV has seen the lion's share of ad spend, but new research shows there is a strong case to be made for radio. CUMULUS MEDIA | Westwood One commissioned a new study from MARU/Matchbox in April to gain a broader perspective of the online sports betting category among residents in 12 states where online sports gambling is now legalized, and see where online sports gambling operators should invest their ad dollars in order to grow their business. The study found AM/FM radio is the media of choice for reaching engaged online sports gambling prospects. Heavy radio listeners display +50% more experience, +85% more interest, and +21% more awareness of brands, compared to heavy TV viewers. *Click gray circle to enlarge chart.*   **SPORTS BETTING BRANDS CAN FIND INTERESTED LISTENERS ALL ACROSS THE DIAL** The study found that sports betting brands have ample opportunity to reach interested consumers on a variety of AM/FM formats. Looking beyond Sports stations, 7 in 10 Urban format listeners are interested in sports betting, along with 6 in 10 Alternative listeners, and half of AC, News/Talk, Country and Top 40 fans. Many formats are currently underutilized by sports betting brands, meaning they are great spots to earn and grow share of voice with new customers.  *Click gray circle to enlarge chart.*    AM/FM radio offers major opportunities for sports betting brands to reach and engage new consumers.  [For more information from CUMULUS MEDIA | Westwood One.](https://www.westwoodone.com/2021/07/26/sports-betting-big-bang-new-study-reveals-am-fm-radio-listeners-show-significantly-more-interest-and-engagement-in-online-sports-betting-than-tv-viewers/)   [\< Back to Insights](https://insights.katzradiogroup.com/) ![](https://insights.katzradiogroup.com/hubfs/katz-media-radio-2022/Group%2054.svg) ## More Case Studies ## Reach Consumers on the Road with Radio May 2, 2022 ## Reach Consumers on the Road with Radio May 2, 2022 ## Reach Consumers on the Road with Radio May 2, 2022 Featured Insights - [Radio Ads Put Consumers in Motion](https://insights.katzradiogroup.com/katz-radio-group-sound-answers-131-radio-ads-put-consumers-in-motion) - [When the Storm Hits, Radio Keeps Communities Connected](https://insights.katzradiogroup.com/katz-radio-group-sound-answers-130-radios-role-in-emergency) - [Holiday Magic Is Already in the Air - and on the Air](https://insights.katzradiogroup.com/katz-radio-group-sound-answers-130-holiday-magic-is-already-in-the-air) - [From Kickoff to Clicks: Radio Scores Big with Web Traffic](https://insights.katzradiogroup.com/from-kickoff-to-clicks-radio-scores-big-with-werb-traffic) - [The Road Ahead Still Sounds Like Radio](https://insights.katzradiogroup.com/katz-radio-group-sound-answers-129-the-road-ahead-still-sounds-like-radio) ## The latest Insights from Katz Directly to Your Inbox [![SIGN UP NOW](https://no-cache.hubspot.com/cta/default/4962667/131bf4de-93eb-46a6-a824-2653c840ebef.png)](https://cta-redirect.hubspot.com/cta/redirect/4962667/131bf4de-93eb-46a6-a824-2653c840ebef) ![girl Image](https://insights.katzradiogroup.com/hubfs/pexels-photo-813940%20copy%201%20(1).png) Katz Local Vote ![Group 28](https://insights.katzradiogroup.com/hubfs/katz-media-radio-2022/Group%2028.svg) Your Media Compass for the U.S. Political Landscape INTERACTIVE GUIDE Find out what ![Frame](https://insights.katzradiogroup.com/hubfs/Frame.png) can do for your business VISIT THE WEBSITE ## The Katz Audio ABCs Initiative Marketing Analytics for the Audio Renaissance AUDIO ABCS FOLLOW KATZ ON LINKEDIN ![linkedin icon](https://insights.katzradiogroup.com/hubfs/katz-media-radio-2022/Group%20(2).svg) ## Receive the Latest Insights from Katz Radio Group Directly to Your Inbox [![SIGN UP NOW](https://no-cache.hubspot.com/cta/default/4962667/99d710bf-1751-49b2-a027-6a424e51c316.png)](https://cta-redirect.hubspot.com/cta/redirect/4962667/99d710bf-1751-49b2-a027-6a424e51c316) ![girl Image](https://insights.katzradiogroup.com/hubfs/Screen%20Shot%202022-12-06%20at%203.33.18%20PM.png) Explore More Insights at the [Katz Media Group Insights Hub](https://katzmedia.com/insights) - [![linkedin icon](https://insights.katzradiogroup.com/hubfs/footer-icons/linkedin.svg) ![linkedin icon](https://insights.katzradiogroup.com/hubfs/Katz_audio_2022/Images/linkedin-hover.svg)](https://www.linkedin.com/company/katz-media) - [![facebook icon](https://insights.katzradiogroup.com/hubfs/footer-icons/fb.svg) ![facebook icon](https://insights.katzradiogroup.com/hubfs/Katz_audio_2022/Images/facebook-hover.svg)](https://www.facebook.com/katzmediagrp/) - [![twitter icon](https://insights.katzradiogroup.com/hubfs/footer-24/twiiter-icon.svg) ![twitter icon](https://insights.katzradiogroup.com/hubfs/footer-24/twiiter-hover.svg)](https://x.com/katz__media) - [![instagram icon](https://insights.katzradiogroup.com/hubfs/footer-icons/insta.svg) ![instagram icon](https://insights.katzradiogroup.com/hubfs/Katz_audio_2022/Images/instagram-hover.svg)](https://www.instagram.com/katz__media) [Katz Media](https://katzmedia.com/?__hstc=197324272.bdaa4248aa517425f458118c72fd868d.1667930645629.1668793200143.1668795772174.5&__hssc=197324272.24.1668795772174&__hsfp=4183881444) [Katz Digital](https://katzdigital.com/?__hstc=144246122.6db9fa5dfba869d43bf04b2e82cf5310.1660156676594.1660156676594.1660156676594.1&__hssc=144246122.1.1660156676594&__hsfp=3339184355) [Katz Live](https://katzdigital.com/katz-live/) [Katz Radio Group](https://katzradiogroup.com/?__hstc=197324272.bdaa4248aa517425f458118c72fd868d.1667930645629.1668793200143.1668795772174.5&__hssc=197324272.24.1668795772174&__hsfp=4183881444) [Katz Television](https://katztvgroup.com/?__hstc=197324272.bdaa4248aa517425f458118c72fd868d.1667930645629.1668793200143.1668795772174.5&__hssc=197324272.24.1668795772174&__hsfp=4183881444) [Katz Multicultural](https://katzmulticultural.com/?__hstc=197324272.bdaa4248aa517425f458118c72fd868d.1667930645629.1668793200143.1668795772174.5&__hssc=197324272.24.1668795772174&__hsfp=4183881444) **[Katz Media](https://katzmedia.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658)** [Katz Digital](https://katzdigital.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658) [Katz Live](https://katzdigital.com/katz-live/) [Katz Radio Group](https://katzradiogroup.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658) [Katz Television](https://katztvgroup.com/) [Katz Multicultural](https://katzmulticultural.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658) [Privacy Policy](https://katzmedia.com/privacypolicy/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682691133061.1682693976013.27&__hssc=144246122.1.1682693976013&__hsfp=2089710868)[Terms of Use](https://katzmedia.com/terms-of-use/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682691133061.1682693976013.27&__hssc=144246122.1.1682693976013&__hsfp=2089710868)Cookie Preferences This site is for business use only. Katz does not sell your personal information. ```json { "@context" : "https://schema.org", "@type" : "Organization", "description" : "Katz Radio Group is the nation’s leading media sales organization for radio broadcasters, providing innovative advertising solutions to reach local audiences at scale.", "logo" : "https://insights.katzradiogroup.com/hubfs/logo.png", "name" : "Katz Radio Group", "parentOrganization" : { "@type" : "Organization", "name" : "Katz Media Group", "url" : "https://www.katzmedia.com" }, "sameAs" : [ "https://www.linkedin.com/company/katz-radio-group/" ], "url" : "https://www.katzradiogroup.com" } ``` ```json { "@context" : "https://schema.org", "@type" : "CollectionPage", "description" : "Explore real-world examples of how Katz Radio Group helps advertisers effectively engage with diverse radio audiences across the U.S.", "name" : "Katz Radio Group Case Studies", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://insights.katzradiogroup.com/hubfs/logo.png" }, "name" : "Katz Radio Group", "parentOrganization" : { "@type" : "Organization", "name" : "Katz Media Group", "url" : "https://www.katzmedia.com" }, "sameAs" : [ "https://www.linkedin.com/company/katz-radio-group/" ], "url" : "https://www.katzradiogroup.com" }, "url" : "https://insights.katzradiogroup.com/case-studies" } ```