--- title: Katz Radio Group Sound Answers 94 - Black American Listeners' Favorite Radio Stations description: Katz Radio Group is updating the marketplace regularly with new insights on America's perceptions and behaviors toward audio, communities, and brands. image: https://insights.katzradiogroup.com/hubfs/black-women-featured-image-1.jpg --- [![KRG-Logo-White-1](https://insights.katzradiogroup.com/hubfs/KRG-Logo-White-1.svg "KRG-Logo-White-1")](https://katzradiogroup.com/) - [About KRG](https://katzradiogroup.com/about-us) - [Our Culture](https://katzradiogroup.com/our-culture) - Our Companies - [Alliance Audio Networks](https://katzradiogroup.com/alliance) - [Audacy](https://katzradiogroup.com/our-companies/audacy) - [Christal Radio](https://katzradiogroup.com/our-companies/christal-radio) - [Eastman Radio](https://katzradiogroup.com/our-companies/eastman-radio) - [Katz Radio](https://katzradiogroup.com/our-companies/katz-radio) - [Katz Digital Audio](https://katzdigital.com/?__hstc=35808767.200993d2212d2534581fce605877360a.1661782191666.1661782191666.1661785502334.2&__hssc=35808767.1.1661785502334&__hsfp=3339184355) - [Katz Multicultural](https://katzmulticultural.com/?__hstc=35808767.200993d2212d2534581fce605877360a.1661782191666.1661782191666.1661785502334.2&__hssc=35808767.1.1661785502334&__hsfp=3339184355) - [Katz Partnerships](https://katzradiogroup.com/our-companies/krg-partnerships) - [- Katz Agricultural Marketing](https://katzradiogroup.com/katz-agricultural-marketing) - [- Katz Sports Marketing](https://katzradiogroup.com/sports) - [Insights](https://insights.katzradiogroup.com/) - [Careers](https://katzradiogroup.com/careers) - [Press](https://katzmedia.com/pressroom/company/katz-radio-group?__hstc=35808767.c71eed30486d5d69e0f915f2b50573dc.1672328506450.1673540405517.1674574731424.6&__hssc=35808767.3.1674574731424&__hsfp=2327326860) - [Contact Us](https://katzradiogroup.com/contact-us) [< Back to Insights](https://insights.katzradiogroup.com/) [Sound Answers](https://insights.katzradiogroup.com/tag/sound-answers) # Black American Listeners' Favorite Radio Stations February 1, 2024 ![](https://insights.katzradiogroup.com/hubfs/black-women-featured-image-1.jpg) ![Featured Image](https://insights.katzradiogroup.com/hubfs/black-women-featured-image-1.jpg) [< Back to Insights](https://insights.katzradiogroup.com/) # Black American Listeners' Favorite Radio Stations by Katz Radio Group • February 1, 2024 ### Katz Study Celebrates Black Americans' Relationships with Their Favorite Radio Stations  Katz is welcoming the start Black History Month by highlighting Black American radio listeners. Katz surveyed over 500 Black adults from across the country to learn more about radio fans and explore the connection between listeners and their favorite local stations. What we found was a devoted fanbase of Black American listeners who invest time and passion to their favorite stations. BLACK AMERICANS ARE EMOTIONALLY INVESTED IN RADIO 7 in 10 Black American listeners have a favorite radio station. Favorites span across the radio dial, but overwhelmingly fall under music-formatted stations. Listeners proved to be drawn to engaging content that makes them feel good, both personally, and as part of a community. 80% of listeners say that their favorite station improves their mood, and 69% feel that the station cares about their local community. Favorite stations are such a part of listeners' daily lives that 83% say they would *truly* miss theirs if it were gone.  *Click gray circle to enlarge. *   FAVORITE STATIONS SERVE LONG TERM LISTENERS ACROSS LIFE STAGES More than 8 in 10 Black listeners have their favorite station programmed as a preset in their car, ensuring easy access to their preferred audio content. But station loyalty goes way beyond a dedicated dashboard button. Katz found that favorite radio stations are part of some serious long term relationships - an incredible 18 years, on average! Considering the ages of respondents in this study, the typical listener has held onto their favorite station from their 20s into their 40s - close to half their lives! Favorite stations truly bridge the gap between life stages, delivering relevant and appealing content at any age.  *Click gray circle to enlarge. *   BLACK AMERICAN LISTENERS ARE HIGHLY ENGAGED ONLINE, OFFLINE, AND IN PERSON Black American radio fans do more than just passively listen to their favorite stations. 78% have interacted with their favorite station in some manner beyond just tuning in - be it online, offline, or in person. More than half have gone to a station-sponsored event, such as a concert, charity fundraiser, or store remote. And more than 4 in 10 have connected in other ways, including following their favorite station or personalities on social media, or contacting the station by email, phone, or text.   *Click gray circle to enlarge. *   BLACK RADIO FANS ARE IDEAL CONSUMER TARGETS Brands looking to reach Black American audiences will find ideal consumers tuning in to AM/FM radio. They are habitual, long-term listeners who are emotionally invested when tuned-in to their favorite stations. They are active on stations' social media platforms and at station-sponsored events, giving brands even more opportunity to engage with them. And ultimately, they are receptive and responsive to the ads they encounter. 57% of Black Americans are more likely to buy or use brands they hear advertised on their favorite stations.  The opportunities and benefits are endless for brands that advertise on radio, reaching Black Americans on their favorite stations. While connecting with these actively engaged and responsive listeners, brands are also gaining a level of authenticity and local clout with them by having a presence on stations that listeners relate to personally and as part of their community.  [< Back to Insights](https://insights.katzradiogroup.com/) ## More Sound Answers ## [Revisit 2023's Greatest Hits of Sound Answers](https://insights.katzradiogroup.com/sound-answers-94-readers-favorite-sound-answers-of-2023) February 2024 ## [Presidential Campaign • Political Brand Lift Among Black Americans](https://insights.katzradiogroup.com/case-studies-presidential-campaign-black-voters-political-brand-lift) November 2023 ## Receive the Latest Insights from Katz Radio Group Directly to Your Inbox [![SIGN UP NOW](https://no-cache.hubspot.com/cta/default/4962667/a9ac8b30-448e-4d28-afe6-3a69de769fd4.png)](https://cta-redirect.hubspot.com/cta/redirect/4962667/a9ac8b30-448e-4d28-afe6-3a69de769fd4) ![girl Image](https://insights.katzradiogroup.com/hubfs/Screen%20Shot%202022-12-06%20at%203.33.18%20PM.png) Explore More Insights at the [Katz Media Group Insights Hub](https://katzmedia.com/insights) - [![linkedin icon](https://insights.katzradiogroup.com/hubfs/footer-icons/linkedin.svg) ![linkedin icon](https://insights.katzradiogroup.com/hubfs/Katz_audio_2022/Images/linkedin-hover.svg)](https://www.linkedin.com/company/katz-media-group/) - [![facebook icon](https://insights.katzradiogroup.com/hubfs/footer-icons/fb.svg) ![facebook icon](https://insights.katzradiogroup.com/hubfs/Katz_audio_2022/Images/facebook-hover.svg)](https://www.facebook.com/katzmediagrp/) - [![twitter icon](https://insights.katzradiogroup.com/hubfs/footer-24/twiiter-icon.svg) ![twitter icon](https://insights.katzradiogroup.com/hubfs/footer-24/twiiter-hover.svg)](https://x.com/katzmediagrp) - [![instagram icon](https://insights.katzradiogroup.com/hubfs/footer-icons/insta.svg) ![instagram icon](https://insights.katzradiogroup.com/hubfs/Katz_audio_2022/Images/instagram-hover.svg)](https://www.instagram.com/katzmediagroup/) [Katz Media Group](https://katzmedia.com/?__hstc=197324272.bdaa4248aa517425f458118c72fd868d.1667930645629.1668793200143.1668795772174.5&__hssc=197324272.24.1668795772174&__hsfp=4183881444) [Katz Digital](https://katzdigital.com/?__hstc=144246122.6db9fa5dfba869d43bf04b2e82cf5310.1660156676594.1660156676594.1660156676594.1&__hssc=144246122.1.1660156676594&__hsfp=3339184355) [Katz Radio Group](https://katzradiogroup.com/?__hstc=197324272.bdaa4248aa517425f458118c72fd868d.1667930645629.1668793200143.1668795772174.5&__hssc=197324272.24.1668795772174&__hsfp=4183881444) [Katz Television Group](https://katztvgroup.com/?__hstc=197324272.bdaa4248aa517425f458118c72fd868d.1667930645629.1668793200143.1668795772174.5&__hssc=197324272.24.1668795772174&__hsfp=4183881444) [Katz Multicultural](https://katzmulticultural.com/?__hstc=197324272.bdaa4248aa517425f458118c72fd868d.1667930645629.1668793200143.1668795772174.5&__hssc=197324272.24.1668795772174&__hsfp=4183881444) **[Katz Media Group](https://katzmedia.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658)** [Katz Radio Group](https://katzradiogroup.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658)[Katz Television Group](https://katztvgroup.com/) [Katz Digital Audio](https://katzdigital.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658)[Katz Live](https://katzlive.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658) [Audiology by Katz](https://audiology.media/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658) [Katz Multicultural](https://katzmulticultural.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658) [Privacy Policy](https://katzmedia.com/privacypolicy/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682691133061.1682693976013.27&__hssc=144246122.1.1682693976013&__hsfp=2089710868)[Terms of Use](https://katzmedia.com/terms-of-use/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682691133061.1682693976013.27&__hssc=144246122.1.1682693976013&__hsfp=2089710868)Cookie Preferences This site is for business use only. 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