Katz Radio Group is Your Connection to Key Voters

As we approach the critical gubernatorial race in New Jersey, the stakes couldn’t be higher. History shows that New Jersey voters are dynamic, with gubernatorial outcomes shifting between parties for over 20 years. This trend underscores one crucial fact: local engagement wins elections. That’s why investing in local radio is not just strategic—it’s essential.

The Numbers Tell the Story 

In the 2020 Presidential Election, New Jersey’s Democratic margin of victory was 15.8%. By the 2024 election, that margin narrowed to 5.5%. This shift highlights key battlegrounds:

• Flipped Counties: Atlantic, Cumberland, Gloucester, Morris, and Passaic now lean Republican, while Cape May turned Blue.
• Large Republican Gains: Bergen, Essex, Middlesex, Somerset, and Union saw significant Republican momentum, but have not flipped.
• Teetering Counties: Hunterdon and Salem are on the edge and could tip with the right messaging.
  

With so much at stake, targeting these areas effectively will make the difference in 2025

Local Radio Engagement Will Be a Differentiator in the NJ Gubernatorial Race 

$3.1 million has already been placed for the New Jersey gubernatorial race, according to AdImpact. The majority of that spend is in the markets of New York (42%) and Philadelphia (14%). While these markets are necessary to reach certain segments of NJ residents, the impact of such buys is diluted by irrelevant out-of-state consumers who are not part of the electorate.

The best way for campaigns to reach local New Jersey voters is using local New Jersey radio markets. Local radio targets NJ residents efficiently with waste-free campaigns, ensuring your message reaches and resonates with the right people.

Mapping Out the Opportunity With Local New Jersey Radio 

Below is a breakdown of New Jersey’s local radio markets on target to reach voters impacting the state’s shifting political landscape. Strategic investment in local radio can reinforce strongholds and swing critical areas.

The Path Forward 

Katz Radio Group’s “Drive 2025” platform provides precision targeting, delivering your campaign’s message at the right time to build momentum and secure Election Day victory.

Leverage Katz’s expertise to amplify your message, engage key voters, and drive turnout in decisive counties. Let’s work together to “Drive 2025” and secure a winning Election Day.

Get in touch with Pat McGee, President of Katz Radio Group Political at Patrick.McGee@KatzMedia.com.