---
title: Katz Radio Group Analytics Case Study - Liquor Brand - Web Lift
description: As America's authority on results-driven radio, Katz Radio Group is sharing new insights on audio's ability to meet custom marketing objectives.
---

[Katz Radio Group](https://insights.katzradiogroup.com)

# [Katz Radio Group Analytics Case Study - Liquor Brand - Web Lift](https://insights.katzradiogroup.com/case-studies-liquor-brand-web-lift)

 Written by [Katz Radio Group](https://insights.katzradiogroup.com/author/katz-radio-group) | Apr 27, 2023 5:03:11 PM

### Radio Impacts Online Engagement for Liquor Brand

A liquor brand partnered with Katz Radio Group on an AM/FM radio campaign designed to increase brand engagement in a key market. The Brand utilized :30 brand spots running on several stations, along with :30 endorsement spots on one of the stations. Katz Analytics, powered by AnalyticOwl, matched radio log times with the Liquor Brand’s web traffic data to provide a holistic measurement of campaign performance.

ENDORSEMENTS DRIVE TOP SHELF RESULTS

The radio campaign successfully drove web traffic to the Liquor Brand's site, resulting in a +20.2% lift in web traffic attributed to radio. All spots contributed to the lift, delivering an average 1.5 visits per spot airing (VPA). On-Air Influencer spots proved to be "top shelf" performers, delivering a 6.25 VPA, 6x higher than the brand spots. And though they made up around 10% of the total spot count, endorsements drove 40% of all traffic volume.

FREQUENCY IMPACTS  CONSUMER RESPONSE

The Liquor Brand saw a measurable lift in online activity when the radio campaign kicked in. Comparing on-air days to the days prior to the campaign start, the Liquor Brand's web traffic increased +29.6%. Looking at results by week, the average number of visits per spot airing more than doubled between Week 1 and Week 4, reflecting increased consumer response as the campaign built frequency. 

*Click gray circle to enlarge chart.*

 

[View full post](https://insights.katzradiogroup.com/case-studies-liquor-brand-web-lift)

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