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    Case Studies case study icon

    Radio Influences Online Shoppers During the Holiday Season

    Case Studies Sound Answers eCommerce Holiday Web Lift DJ Endorsements
    December 5, 2024

    A Medium For All Seasons

    Media Measurement Sound Answers
    December 5, 2024

    Radio Cultivates Engagement With America's Farmers and Ranchers

    Sound Answers Consumers Ag
    November 7, 2024

    Holiday by the Numbers 2024

    Retail Holiday
    October 22, 2024
    Case Studies case study icon

    Radio Drives Results for Auto Aftermarket

    Case Studies Sound Answers Auto Aftermarket Brand Lift
    October 7, 2024

    The Hispanic Community Puts Their Trust in Radio

    Sound Answers Hispanic American Trust
    October 7, 2024
    Case Studies case study icon
    Political political icon

    Radio Impacts Independent Voters in Swing States

    Case Studies Sound Answers Political Brand Lift
    September 12, 2024

    Radio Announcers Bring the Action & Excitement

    Sound Answers Sports On-Air Personalities
    September 12, 2024
    automotive-aftermarket-featured

    Rev Up Your Marketing Strategy with Radio

    In-Car Audio Auto Aftermarket Consumers
    August 13, 2024
    Political political icon

    Voters Trust in Radio Across Party Lines

    Sound Answers Political Trust
    August 8, 2024
    Case Studies case study icon

    Radio Earns High Marks for Higher Education

    Case Studies Sound Answers Education Web Lift
    August 8, 2024
    Case Studies case study icon

    Radio is a Sure Bet for Casinos

    Case Studies Sound Answers Gambling Casino Brand Lift
    July 18, 2024

    Workers are Leaving the Home Office Behind

    Sound Answers Consumers
    July 18, 2024

    Radio and Trust Go Hand in Hand

    Sound Answers Trust
    June 27, 2024

    Radio's Captive In-Car Audience

    In-Car Audio Sound Answers
    June 27, 2024
    Case Studies case study icon

    Financial Institutions • Brand Lift

    Case Studies Sound Answers Financial Brand Lift Attribution
    May 30, 2024

    Radio Delivers Media Super-Users and Light-Users

    Media Measurement Sound Answers Consumers
    May 30, 2024
    Case Studies case study icon

    Liquor Brand • Web Lift

    Case Studies Sound Answers Web Lift Attribution
    May 2, 2024

    Radio's Local and Personal Connection

    Sound Answers Consumers
    May 2, 2024

    Radio in the Ad-Supported Audio Universe

    Audio Measurement Sound Answers
    May 2, 2024
    Case Studies case study icon

    Tax Prep Service • Web Lift

    Case Studies Sound Answers Web Lift Attribution
    April 4, 2024

    The Infinite Dial: Consumers Stay Connected to AM/FM

    In-Car Audio Sound Answers Consumers
    April 4, 2024
    Political political icon

    Radio Makes Political Campaigns Work SMARTER not Harder

    Political
    March 7, 2024
    bhm-influence-blog-featured

    The Black American Consumer, A Major Influence on Spending and the Economy

    Consumers Black American
    February 20, 2024

    Radio Amplifies Big Game Impact

    Sound Answers Sports
    February 15, 2024
    Black American Listeners' Favorite Stations

    Black American Listeners' Favorite Radio Stations

    Sound Answers Consumers Black American
    February 1, 2024

    2023's Greatest Hits of Sound Answers

    Sound Answers
    February 1, 2024

    Radio Delivers Most Valuable NFL Fans

    Sound Answers Sports Consumers
    January 11, 2024

    Radio's Place in the Media Landscape

    Audio Measurement Sound Answers
    January 11, 2024
    Political political icon

    Eye on the Iowa Caucuses

    Sound Answers Political
    January 11, 2024

    Why Radio Listeners Are on the Nice List This Holiday Season

    Sound Answers Holiday Consumers
    December 14, 2023

    Holiday Music Resonates With Consumers of All Ages

    Sound Answers Holiday
    December 14, 2023
    Political political icon

    Katz Local Vote: The Multicultural Vote

    Sound Answers Political Multicultural
    November 16, 2023

    Radio Draws Bountiful Audience Among Agricultural Workers

    Sound Answers Consumers Ag
    November 14, 2023

    Radio is a Leading Media Destination for Affluent Americans

    Sound Answers Consumers
    October 26, 2023

    Add Some Pumpkin & Peppermint Spice to Boost Radio Creative

    Sound Answers Creative Holiday
    October 26, 2023
    holiday-october-featured

    Holiday by the Numbers 2023

    Retail Holiday
    October 19, 2023

    MLB Listeners Offer Major League Engagement

    Sound Answers Sports
    October 5, 2023
    Case Studies case study icon

    Travel & Tourism • Brand Lift

    Case Studies Sound Answers Hispanic Travel Brand Lift Attribution
    October 5, 2023

    Unpacking Summer Road Trips

    In-Car Audio Sound Answers Consumers
    September 14, 2023

    Hispanic Listeners' Relationship with AM/FM Radio

    Sound Answers Hispanic Consumers
    September 14, 2023
    Political political icon

    Re-Launching the Katz Local Vote: Your Guide to the Upcoming Election Cycle

    Sound Answers Political
    September 14, 2023

    Where Brands Can Find Valuable College Sports Fans

    Sound Answers Sports Consumers
    August 24, 2023
    Case Studies case study icon

    Outdoor Supply Company • Web Lift

    Case Studies Sound Answers Web Lift Attribution
    August 24, 2023
    Case Studies case study icon

    Regional Theme Parks • Brand Lift

    Case Studies Sound Answers Brand Lift Attribution
    August 3, 2023

    Audio Tops All Other Media in Attention

    Media Measurement Sound Answers
    August 3, 2023

    A Record-Breaking Back-to-School & College Season

    Sound Answers Holiday Consumers
    August 3, 2023

    Radio Listeners' Favorite Stations

    Sound Answers Consumers
    July 13, 2023

    Exploring the Travel Industry Forecast

    Sound Answers
    July 13, 2023

    Where Are Consumers Listening to Radio?

    Media Measurement Sound Answers
    July 13, 2023
    family-road-trip

    Road Trips and Radio 2023

    In-Car Audio Sound Answers
    June 22, 2023

    The Who, What, and How of Radio Listening

    Media Measurement Sound Answers
    June 22, 2023

    A Return to Experiential Marketing 2023

    Media Measurement Consumers
    June 6, 2023

    Katz Study: Memorial Day Weekend & Radio

    Sound Answers Holiday
    June 1, 2023

    Radio Masters Local Consumer Connections

    Sound Answers Local On-Air Personalities
    May 18, 2023

    Radio Listeners are Movie(going) Stars

    Sound Answers Consumers
    May 18, 2023

    Are People Losing Interest in Remote Work?

    Sound Answers Consumers
    May 18, 2023
    Case Studies case study icon

    Creative | Automotive

    Case Studies Creative Case Studies
    May 3, 2023
    Case Studies case study icon

    Creative | Footwear

    Case Studies Creative Case Studies
    May 3, 2023
    Case Studies case study icon

    Creative | Credit Card

    Case Studies Creative Case Studies
    May 3, 2023
    Case Studies case study icon

    Creative | Telcom

    Case Studies Creative Case Studies
    May 3, 2023
    Case Studies case study icon

    Liquor Brand • Web Lift

    Case Studies Sound Answers Web Lift Attribution
    April 27, 2023

    Tax Prep Services Bank on Radio

    Sound Answers Creative Consumers
    April 27, 2023

    The Impact of Contextual Alignment in Audio

    Sound Answers Consumers
    April 27, 2023

    Play-by-Play Listeners • Media Landscape • Radio Effectiveness for Pharma

    Media Measurement Sound Answers Creative Sports
    April 6, 2023

    Localized Creative • Oscars Buzz on the Radio • In-Car and Smart Speaker Stats

    In-Car Audio Sound Answers Creative Attribution
    March 16, 2023

    Jewelry Retailer Case Study • Black American Consumers • Effective Audio Ads

    Sound Answers Retail Consumers Black American Audio Creative Attribution
    February 23, 2023

    Jewelry Store Ad Activity

    Sound Answers Creative Consumers
    February 2, 2023
    Case Studies case study icon

    Pharma • Brand Lift

    Case Studies Sound Answers Attribution
    January 12, 2023

    2022's Top 10 Sound Answers

    In-Car Audio Sound Answers
    January 12, 2023

    Holiday Creative • Hispanic Consumers • Audio's Daily Rituals

    Sound Answers Creative Holiday
    December 15, 2022
    listening to music by Christmas tree

    Holiday Music Survey • AM/FM Streams • Thanksgiving Weekend Shopping

    Sound Answers Retail Holiday
    December 1, 2022
    Political political icon

    Radio & Winning Elections • Radio Audience Gains • Holiday Weekend Shoppers

    Media Measurement Sound Answers Political Holiday
    November 10, 2022

    Holiday by the Numbers

    Retail Holiday Consumers
    October 27, 2022

    Seasonal Creative Study • Auto Aftermarket Brands • Holiday Travel

    Sound Answers Creative Automotive Holiday
    October 27, 2022

    MLB Fan Study • Affluents' Growing Audio Appetite • Halloween Spending

    Sound Answers Sports Holiday
    October 13, 2022
    Case Studies case study icon
    Political political icon

    Incumbent Candidates • Voter Intent

    Case Studies Sound Answers Political Attribution
    September 29, 2022

    Black American Media Landscape • Social Platforms Losing Trust

    Sound Answers Black American
    September 29, 2022

    Radio & Road Trips • The Business Owner Audio Profile • Retail Sales

    Media Measurement In-Car Audio Sound Answers
    September 15, 2022

    College Football Fans • Holiday Shopping Preview • July Retail Sales

    Sound Answers Retail Sports Holiday
    August 21, 2022

    Upscale Consumers • Back-to-School

    Sound Answers Retail Travel Consumers
    August 4, 2022

    Radio's Share of Listening • Satellite Radio Listeners • Ad Frequency

    Media Measurement Sound Answers Creative
    July 21, 2022

    July 4th Survey • Radio Powers the Audio Landscape • The Katz Local Vote

    Media Measurement Sound Answers Holiday
    July 7, 2022

    AM/FM Radio Streaming Landscape • MLB Play-by-Play • Back-to-School

    Media Measurement Sound Answers Retail Sports
    June 23, 2022
    Political political icon

    Winning Candidates Rely on Radio • Memorial Day Survey • Father's Day

    Sound Answers Retail Political Holiday
    June 9, 2022

    In-Car Listening • Radio's Local & Personal Connections • The Katz Local Vote

    In-Car Audio Sound Answers Local
    May 19, 2022

    Radio Rules the Media Landscape • Car Buyers Want Radio • Radio and D2C

    Media Measurement In-Car Audio Sound Answers Retail
    May 5, 2022

    Radio Fuels the D2C Pipeline

    Retail Consumers
    April 28, 2022

    Radio ROAS

    Sound Answers Retail
    April 21, 2022

    Audio's Active & Engaged Consumers • Making Moves for Real Estate

    Sound Answers Retail Consumers
    April 21, 2022

    Radio News Tops in Trust • Sonic Branding

    Sound Answers Creative
    April 7, 2022
    Case Studies case study icon

    Tax Prep Service • Web Lift

    Case Studies Web Lift Attribution
    April 7, 2022

    Radio Audience Gains • Smart Speaker Growth • Local Audio Ad Forecast

    Media Measurement Sound Answers
    March 24, 2022

    Radio Rules In-Car • Radio Ad Receptivity • Local Retail

    In-Car Audio Sound Answers Retail
    March 10, 2022
    Political political icon

    Radio is a Must for Political • Super Bowl • Brick-and-Mortar Retail

    Sound Answers Retail Political Sports
    February 10, 2022

    Radio is Your Ticket to the Super Bowl!

    Sports Super Bowl
    January 31, 2022

    Consumers Trust in Radio • AM/FM Boosts QSRs

    Media Measurement Sound Answers Creative QSR
    January 28, 2022

    Katz Multicultural Site Launch • Q4 Audience Levels

    Media Measurement Sound Answers Multicultural
    January 14, 2022
    Case Studies case study icon

    Digital Wellness Brand • Brand Lift

    Case Studies Brand Lift Attribution
    January 13, 2022
    Case Studies case study icon

    Home Security Provider • Web Lift

    Case Studies Web Lift Attribution
    November 18, 2021

    Audio Merits Higher Ad Investment • Radio's Dose of Web Engagement

    AM/FM Sound Answers Web Lift
    September 23, 2021

    Why Online Gambling Brands Should be Betting on Radio

    Sound Answers Insurance Gambling
    July 29, 2021
    Case Studies case study icon

    Auto Insurance • Brand Lift

    Case Studies Brand Lift Attribution
    July 29, 2021

    The ROAS Impact of Audio in the Media Mix

    Sound Answers
    July 15, 2021
    Case Studies case study icon

    Recruitment • Web Lift

    Case Studies Sound Answers Attribution
    June 24, 2021

    Reach Consumers on the Road With Radio

    Radio In-Car Audio
    May 13, 2021

    Radio Serves Up Opportunities for Restaurants

    Sound Answers
    April 29, 2021

    Marketing to the Influential 55+ Consumer

    Consumers
    April 16, 2021
    Case Studies case study icon

    Home Tech • Brand Lift

    Case Studies Brand Lift Attribution Hispanic American
    March 18, 2021
    Case Studies case study icon

    CPG Brand • Web Lift

    Case Studies Web Lift Attribution
    February 18, 2021

    Radio is a Sure Bet for Online Sports Betting

    Sound Answers Gambling
    February 18, 2021
    Case Studies case study icon

    Auto Insurance • Web Lift

    Case Studies Sound Answers Attribution
    February 4, 2021
    Case Studies case study icon

    Utility Company • Web Lift Optimization

    Case Studies Web Lift Attribution
    November 19, 2020
    Case Studies case study icon

    Medical Supplies Company • Web Lift

    Case Studies Web Lift Attribution
    October 1, 2020

    Live Reads are Heavy Hitters • Radio Boosts TV Tune-In

    Sound Answers Creative Attribution
    September 17, 2020

    Taking the Mystery Out of Headphone Listening

    Media Measurement Sound Answers
    September 3, 2020
    Political political icon

    Radio Optimizes Political Campaigns

    Sound Answers Political
    August 27, 2020
    Case Studies case study icon

    Regional Utility Company • Web Lift

    Case Studies Web Lift Attribution
    August 27, 2020

    Radio is a "Reach Accelerator" for Campaigns

    Media Measurement Sound Answers
    July 16, 2020

    Measuring Experiential Marketing

    Media Measurement Consumers
    October 15, 2019

    Katz Radio Group's Interactive Radio & Road Trip Guide

    In-Car Audio
    July 18, 2019
    The Power of Local Radio Personalities

    The Power of Local Radio Personalities

    On-Air Personalities
    April 8, 2019

    Upcoming Webinars

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    January 1, 2019

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    Database of radio markets, stations, ownership, formats and statistics for industry buyers, sellers and planners. Updated daily.

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    In the News

    Radio Ads Win Over Wireless Plan Switchers For Cell Carriers

    Radio Ink • December 19, 2024

    Luminate: Radio Still Significant Source For Music Discovery, Even Among Gen Z, Millennials

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    GroupM Forecast: Digital Audio Up, AM/FM Flat For 2025

    Radio Ink • December 10, 2024

    Magna Forecasts U.S. Ad Market To Grow 4.9% In 2025, With Audio’s Best Growth Online

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    Katz Details Radio’s Role in Year-Round E-Commerce Engagement

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    New Study Reveals Majority of Drivers Demand Radio in Their Cars

    Radio Ink • December 5 , 2024

    Audacy/WARC Report Breaks Down Barriers To Audio Spend And Consumption

    Inside Audio Marketing • December 4, 2024

    Dentsu Outlook Sees ‘Resilience’ In Audio Advertising Into 2025

    Inside Audio Marketing • December 4, 2024

    Urban Radio Contesting Research: 'Stations Need To Make Every Dollar Count.'

    Inside Radio • December 3, 2024

    Black Friday Week Drives Surge In Retail Radio Advertising

    Radio Ink • December 2, 2024

    For Holiday Retailers, Research Demonstrates AM/FM Radio’s Advertising Effectiveness

    Inside Radio • November 26, 2024

    Election Cycle Spending Hit Record $11.07 Billion, Says AdImpact

    Inside Audio Marketing • November 26, 2024

    Eastman Prepares For New Era As President Tucker Flood Announces Retirement

    Inside Radio • November 25, 2024

    Giving Tuesday Spotlight: Broadcasters Foundation of America

    Radio Ink • November 25, 2024

    The Local Vs. Syndication Discussion

    Radio Ink • November 20, 2024

    Across Demos And Segments, AM/FM Radio’s Still The Top Ad-Supported Audio Platform

    Inside Audio Marketing • November 19, 2024

    For Sports And Big Pharma Marketers, Opportunity Knocks

    Inside Radio • November 18, 2024

    What Nielsen’s Three-Minute Listening Qualifier Means For Radio

    Inside Radio • November 13, 2024

    New Survey Shows Americans Trust Local Radio For News

    Inside Radio • November 12, 2024

    Radio’s Reach Propels Auto Aftermarket Sector Sales Growth

    Radio Ink • November 11, 2024

    Katz Study Shows Radio Is The Most Trusted Media Among Farmers And Ranchers

    Inside Radio • November 11, 2024

    Katz: Radio a Trusted Daily Staple Among Farmers and Ranchers

    Radio Ink • November 8, 2024

    Katz: ‘Radio Will Deliver The Sparkle And Spirit Of Brand Messaging For Consumer Action.’

    Inside Radio • November 8, 2024

    BIA: Local Advertising ‘Likely’ To See Boost Under Trump

    Radio Ink • November 7, 2024

    Multi-Channel Audio Ads Bring 55% Higher Holiday Conversion

    Radio Ink • November 6, 2024

    Radio Coverage Of NFL Postseason Reaches Passionate, Upscale Fans And ‘Makes Your TV Better.’

    Inside Radio • November 5, 2024

    Election Day 2024: Radio Reaches Voters in the Final Hours

    Radio Ink • November 5, 2024

    FCC Moves Forward With Plan To Allow Original Broadcasts On FM Boosters

    Inside Radio • November 1, 2024

    The Record: Nearly 70% of Daily Audio Time Spent with Radio in Q3

    Inside Audio Marketing • October 31, 2024

    Marketers, Media Agents Spending More Time At The Office

    Inside Audio Marketing • October 29, 2024

    More Than Half Of Fans Tune To AM/FM Radio For Sports Content

    Inside Audio Marketing • October 28, 2024

    Radio Advertisers Well Represented In MediaRadar’s ‘Titans’ Report

    Inside Audio Marketing • October 24, 2024

    Katz Study: Radio Delivers 18:1 ROI for Holiday Advertisers

    Radio Ink • October 23, 2024

    Radio Adapts To New Dashboard Rivals; Experts Say Its Simplicity Is Hard To Beat

    Inside Radio • October 21, 2024

    To Reach Gen Z, Radio Should Be Leaning On Its ‘Influencers’

    Radio Ink • October 18, 2024

    Trump and Harris Putting Radio at the Center of Election Endgame

    Radio Ink • October 17, 2024

    MAGNA: Pharma Ads Do More Than Just Promote Medications

    Inside Radio • October 16, 2024

    Harris Campaign Launches $3.5 Million Ad Blitz Targeting AAPI Voters In Swing States

    Inside Audio Marketing • October 14, 2024

    2024 NAB Marconi Award Winners

    Inside Radio • October 10, 2024

    Nielsen: Radio Delivers As Top-Tier Medium for ROI

    Inside Audio Marketing • October 9, 2024

    Katz Study: New Survey Reveals 8 in 10 US Hispanics Trust Radio

    Radio Ink • October 8, 2024

    Katz Study: Radio Listeners A Ready-Made Audience For Auto Aftermarket Retailers

    Inside Audio Marketing • October 8, 2024

    State AGs: Helene Highlights Need for AM Radios in Vehicles

    Radio Ink • October 7, 2024

    Fears Of Creative Wear Out In Radio Are Greatly Exaggerated

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    Radio Continues Its Key Role in Hurricane Helene Relief Efforts

    Radio Ink • October 3, 2024

    NAACP Rolls Out $3.75M Radio Campaign for Black Voter Turnout

    Radio Ink • October 3, 2024

    Cut The Cord: AM/FM Exceeds Cable TV In Reach At Less Cost

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    Nielsen Discussing New Shorter AQH Requirements

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    Nielsen Data Shows Radio Is A ‘Top-Tier Medium For ROI’

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    New California Law Will Direct More State Ad Dollars To Ethnic Media

    Inside Radio • September 27, 2024

    BIA: Local Radio Remains ‘A Resilient And Potent Force.’

    Inside Radio • September 25, 2024

    Tax Prep Services: AM/FM Listeners Bigger Users, With Greater Brand Familiarity

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    RAB Makes A Case For Radio’s Reach And Ability To Drive Awareness, For Legal Services

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    Inclusive Advertising Could Be A Boon For Radio Buyers

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    RAB: The Case For Radio Across Multicultural Campaigns

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    Harris Campaign Launches $3 Million Ad Push On Spanish-Language Radio

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    Inside Radio • September 17, 2024

    Report: Local Radio To Generate $12.9 Billion In Ad Revenue In 2025

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    Nielsen: Hispanics Under 50 Spend More Time With Radio Than The General U.S. Population

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    Radio Listening Habits Reveal a Highly Engaged Audience

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    More Presidential Ad Dollars Flowing To Radio In 2024 Than In The Past

    Inside Radio • September 11, 2024

    RAB: Electronics Retailers Shouldn’t Wait For The Holidays To Reach Buyers With Radio

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    Radio Ink • September 10, 2024

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