Challenge:
Get football fans excited about an auto brand’s new truck and into an dealerships.
Solution:
Create a sweepstakes aligned with the local market’s NFL football team that offers fans a chance to win the newly released truck and other prizes by heading to dealerships to test drive the vehicle.
- Katz developed one :30 spot per Bengals game the entire season specifically for the auto brand
- Tri-state auto dealers received pre-recorded and live mentions per Bengals game throughout the entire season
- Auto brand was featured at multiple local locations tied-in with Bengals games promo
- Stations hosted events at auto brand dealerships driving entry for the chance to win 1-of-7 lucky keys to the truck
- POP displays featuring the new truck were placed at Ameristop and Tristate dealerships
Results:
Not only was the sweepstakes a success, but dealershipfoot traffic, test drives and car sales during month long promotion.
- 2,700+ Sweepstakes Entries