Challenge:
Position a credit card brand as a fiscally responsible tool and increase acquisition usage amongst new and existing customers.
Solution:
Create a campaign anchored in radio that leverages credit card brands connection with a "money group." Katz worked with "money group" to create promotional audio content that pushed financial tips and sign-up to credit card brand.
- Katz and brand collaborated to create “ 2-minute Capsules” which were conversations between DJs and representative about financial freedom.
- Katz created :60 second audio creative featuring financial tips
- :15 second promotional tune-in messages aired during the campaign reminding listeners to listen for latest financial advice
- Partner radio stations offered links to content on the brand's website
Results:
Campaign brought significant awareness to credit card brand through audio's timely, relevant, and unique messages.