Katz Radio Group | Case Study | Creative | Telcom

Challenge:

Get parents and kids to consider a specific mobile brand for Back-to-School devices.

Solution:

Incentivize parents and kids to visit the brand’s retail locations to interactive with products for a chance to win a cool back-to-school swag bag.

• Katz positioned the mobile device brand as the company turning back-to-school into 'back-to-cool' by developing a custom social sweepstakes
• The campaign targeted parents and students across 6 markets by incentivizing them to visit stores with the chance-to-win a “back-to-school swag bag”
• Listeners received calls-to-action via promotional spots, digital media and social posts to visit local stores to interact and snap a pic with products and share it via the promotional website for a chance to win
• Participating stations hosted remotes at brand retail locations to create buzz and excitement at the stores and to promote sweeps and brand engagement

Results:

• 1,800+ sweepstakes entries over 2-week campaign 
• 10,000+ total sweepstakes page views

• The brand garnered earn media via social engagement during promotion