As spring approaches through much of the U.S., and plans are being made for the coming months by consumers and marketers alike, it's time to bring to the forefront a consumer group that's too often waiting in the shadows to be engaged.
Adults over 55 are the fastest growing segment of our population, are more active within our labor-force than any other age-group, and has more spending power than ever. Need some further insights, check out our infographic and presentation and see why this consumer group should be at the front of the pack.