THE YEAR OF "THE GREAT RETURN"
Morning Consult reports that 2023 is shaping up to be the year of "The Great Return." 77% of employed adults are currently commuting to work, either on a full in-person or hybrid work schedule. That marks a +7% increase over last year, while the share of remote workers has decreased -15%. As of 2023, less than 1 in 4 employed adults say they do most of their work remotely.
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NEARLY HALF OF EMPLOYED ADULTS PREFER TO WORK IN-PERSON
Data shows that the charms of WFH may be wearing off in 2023. The share of employed adults who prefer to work remotely has decreased across generations, -7% overall. Those who prefer to work in person have increased +7%, concentrated among Millennials and Gen Z. The number of employed adults preferring hybrid situations remains flat across most generations, with a decrease among Millennials.
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As more people commute to work they spend more time in their cars. AM/FM radio is positioned for reaching people on their daily work commutes better than any other medium. It dominates in-car messaging opportunities, delivering the highest reach and engagement in the car. Radio provides more than ample opportunity for advertisers to reach millions of engaged and attentive commuters in the car, where and when they're in a position to act on messaging.