What a year of insights it was! Katz is proud of all the work we have shared this past year in our Sound Answers newsletter, updating the marketplace regularly on consumers' perceptions and behaviors toward radio, brands, and their local communities. As we progress into 2024, Katz will continue to promote timely and engaging insights, case studies, analyses, and more, to help provide sound answers needed to succeed in today's ever evolving media landscape.
Here are just some of the most read Sound Answers releases from 2023:
Radio Listeners' Favorite Stations: Katz surveyed radio listeners from across the country to examine the connection between fans and their favorite stations. As it turns out, listeners invest a lot of time, energy, and interest into their favorite stations - with some good benefits for advertisers! Click to read more.
Radio is a Leading Media Destination for Affluent Americans: Affluent adults are an important consumer group with immense purchasing power. Katz's analysis of MRI-Simmons data looks at how radio fits into the lifestyle of this influential group. Click to read more.
The Who, What & How of Radio Listening: Nielsen's 2023 Audio Today report explores the big questions related to radio's place in the media universe. Learn about radio's continued position as a powerhouse platform delivering high reach and usage. Click to read more.
Case Study: Radio Drives "Top Shelf" Results for Liquor Brand: Katz's case study shows how radio drove results for a Liquor Brand looking to grow consumer engagement. Dig into the findings, including some powerful results for endorsement spots. Click to read more.
Hispanic Listeners' Relationship with AM/FM Radio: As Hispanic Heritage Month kicks off, Katz celebrates with new findings from its exploration of Hispanic and Latin radio listeners and the connection with their favorite stations. Click to read more.
Audio Tops All Other Media in Attention: When it comes to attention - the ears (and audio) have it! A Dentsu study reveals the power of audio in the attention economy, including why radio in particular gives brands the most bang for the buck. Click to read more.
Memorial Day Weekend and Radio: Katz shares findings from its 2023 Memorial Day Weekend Study, diving into consumer behavior over the holiday weekend. Find out what people were buying, where they were going, and what they were listening to - and see how AM/FM radio is the platform of choice to reach them. Click to read more.
MLB Listeners Offer Major League Engagement: Katz's study highlights some impressive box scores for baseball's most engaged and valuable fans - those that tune in to the action on AM/FM radio. Click to read more.
Where are Consumers Listening to Radio?: Brands can benefit from reaching consumers at particular times and locations - where and when they are primed for messaging. Katz's analysis of Nielsen RADAR data from June 2023 explores where consumers are listening to radio throughout the day. Click to read more.
Case Study: Radio is a Thrill Ride for Theme Parks: Katz's case study provides evidence that investments in radio advertising are paying off for theme parks. See why radio is an ideal platform for regional theme parks to engage receptive and responsive consumers. Click to read more.