--- title: Katz Radio Group Analytics Case Study - Digital Wellness Brand - Brand Lift description: As America's authority on results-driven radio, Katz Radio Group is sharing new insights on audio's ability to meet custom marketing objectives. image: https://insights.katzradiogroup.com/hubfs/healthy-food-featured-image.jpg --- [![KRG-Logo-White-1](https://insights.katzradiogroup.com/hubfs/KRG-Logo-White-1.svg "KRG-Logo-White-1")](https://katzradiogroup.com/) - [About KRG](https://katzradiogroup.com/about-us) - [Our Culture](https://katzradiogroup.com/our-culture) - Our Companies - [Alliance Audio Networks](https://katzradiogroup.com/alliance) - [Audacy](https://katzradiogroup.com/our-companies/audacy) - [Christal Radio](https://katzradiogroup.com/our-companies/christal-radio) - [Eastman Radio](https://katzradiogroup.com/our-companies/eastman-radio) - [Katz Radio](https://katzradiogroup.com/our-companies/katz-radio) - [Katz Digital Audio](https://katzdigital.com/?__hstc=35808767.200993d2212d2534581fce605877360a.1661782191666.1661782191666.1661785502334.2&__hssc=35808767.1.1661785502334&__hsfp=3339184355) - [Katz Multicultural](https://katzmulticultural.com/?__hstc=35808767.200993d2212d2534581fce605877360a.1661782191666.1661782191666.1661785502334.2&__hssc=35808767.1.1661785502334&__hsfp=3339184355) - [Katz Partnerships](https://katzradiogroup.com/our-companies/krg-partnerships) - [- Katz Agricultural Marketing](https://katzradiogroup.com/katz-agricultural-marketing) - [- Katz Sports Marketing](https://katzradiogroup.com/sports) - [Insights](https://insights.katzradiogroup.com/) - [Careers](https://katzradiogroup.com/careers) - [Press](https://katzmedia.com/pressroom/company/katz-radio-group?__hstc=35808767.c71eed30486d5d69e0f915f2b50573dc.1672328506450.1673540405517.1674574731424.6&__hssc=35808767.3.1674574731424&__hsfp=2327326860) - [Contact Us](https://katzradiogroup.com/contact-us) [< Back to Insights](https://insights.katzradiogroup.com/) [Case Studies](https://insights.katzradiogroup.com/tag/case-studies) # Digital Wellness Brand • Brand Lift January 13, 2022 ![](https://insights.katzradiogroup.com/hubfs/healthy-food-featured-image.jpg) ![Featured Image](https://insights.katzradiogroup.com/hubfs/healthy-food-featured-image.jpg) [< Back to Insights](https://insights.katzradiogroup.com/) # Digital Wellness Brand • Brand Lift by Katz Radio Group • January 13, 2022 https://insights.katzradiogroup.com/case-studies/digital-wellness-brand-brand-lift ### Radio is Good for Your Health (For Both Brands & Consumers!) If you're one of the millions of Americans who made a New Years resolution to lose weight or live healthier, radio just may help you stick to it. A fresh Katz case study finds that radio exposed consumers had higher awareness and consideration of a Digital Wellness Brand designed to help consumers make healthy lifestyle choices.   **RADIO BOOSTS BRAND HEALTH METRICS** The Digital Wellness Brand turned to radio to improve brand health metrics in three key local markets. In order to gauge radio's effectiveness, Katz partnered with Veritonic to conduct a Pre-Post analysis of the campaign, surveying 1,000 local consumers.  The study found that the Digital Wellness Brand's investment in radio advertising successfully improved key brand health metrics among local consumers. Radio elevated brand **awareness**, including a +19% lift in *unaided* and an +8% lift in *aided* awareness. The campaign increased brand **consideration** by +16%, and boosted brand **differentiation** by lifting attribute awareness by +19%. *Click gray circle to enlarge chart.*   The study provided evidence that radio positively impacted key brand health metrics for the Digital Wellness Brand. The Brand's radio campaign successfully broke through and resonated among consumers, leading to greater awareness and consideration in the crowded wellness and diet category.     [< Back to Insights](https://insights.katzradiogroup.com/) ![](https://insights.katzradiogroup.com/hubfs/katz-media-radio-2022/Group%2054.svg) ## More Radio Insights ## [Reach Consumers on the Road with Radio](https://insights.katzradiogroup.com/radio-insight-may21) May 2021 ## [Radio is Your Ticket to the Super Bowl](https://insights.katzradiogroup.com/radio-insight-feb22) February 2022 ## [Radio Fuels the D2C Pipeline](https://insights.katzradiogroup.com/radio-insight-apr22) April 2022 Featured Insights - [From Kickoff to Clicks: Radio Scores Big with Web Traffic](https://insights.katzradiogroup.com/from-kickoff-to-clicks-radio-scores-big-with-werb-traffic) - [The Road Ahead Still Sounds Like Radio](https://insights.katzradiogroup.com/katz-radio-group-sound-answers-129-the-road-ahead-still-sounds-like-radio) - 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