A Look Back at Reader Favorites
As 2025 comes to a close, Katz is proud to reflect on another year of impactful research, fresh perspectives, and data-driven storytelling across the radio landscape. This year, we explored a wide range of topics shaping today’s audio marketplace; from quick-serve restaurants and liquor brands to home improvement, telecom, and more.
Looking ahead to 2026, we’re excited to bring you even more insights, analyses, and case studies designed to keep our community of radio, agency, and advertiser partners ahead of the curve in an ever-evolving audio environment.
Below are Katz’s most-read insights from 2025, along with a bonus roundup of the year’s most-viewed case studies from our growing library!
The Latest Look at Radio’s Place in the Media Landscape: We explore radio’s impact in a crowded media environment, showing how it remains a powerful tool for reaching and motivating audiences. The report offers key insights for brands looking to maximize the effectiveness of their audio strategy. READ MORE.
The Importance of the Black American Consumer: The Black American Consumer Impact report examines how culture, community, and media intersect to shape today’s marketplace. It offers valuable perspective for brands looking to build relevance, trust, and connection through audio. READ MORE.
Radio Delivers Affluent Consumers: This report shows that radio delivers affluent, engaged listeners who are influential in their households and communities. We showcase radio’s role in driving awareness, consideration, and engagement among key decision-makers. READ MORE.
Radio's Reality Beats Perceptions: This edition shows that radio consistently outperforms expectations, delivering real-world results that surpass common perceptions. We provide key insights for brands looking to leverage radio’s true reach and effectiveness. READ MORE.
Radio's Unique Benefits are Local and Personal: We explore radio’s unique strengths; its local presence and personal connection with listeners. The report highlights how radio builds trust, relevance, and engagement in ways other media often can’t. READ MORE.
Radio Ads Motivate Consumer Action: Our findings highlight radio’s effectiveness in driving awareness, consideration, and next steps across the purchase journey. READ MORE.
Turn Traffic into Opportunity with Radio: We explore how radio turns time spent in traffic into valuable advertising opportunity. The report highlights radio’s strength in reaching engaged commuters and influencing consumers during key moments of the day. READ MORE.
Radio Fills the Engagement Gap Across Demos: As attention becomes harder to capture, radio continues to deliver. We show how radio bridges the engagement gap by reaching consumers when they’re most receptive and driving real impact for brands. READ MORE.
Radio Earns the Trust of the Black American Community: This edition of Sound Answers shows how radio’s authenticity and community presence have built lasting trust among Black American audiences. The insights underscore radio’s power to connect brands with listeners in meaningful ways. READ MORE.
Radio Dominates the Dashboard: As in-car audio options grow, radio still leads the dashboard. We show how radio remains the go-to companion for drivers, delivering reach, attention, and impact where it matters most. READ MORE.
BONUS!
Case Study: When Hunger Strikes, Radio Delivers: Katz’s QSR case study shares results for a quick service restaurant campaign that turned to radio to boost consumer interest. Click through to see how radio drove intent and sparked cravings. READ MORE.
Case Study: Liquor Brand Scores with Sports Fans on AM/FM Radio: A liquor brand turned to sports radio to reach engaged, legal-age listeners and saw measurable brand lift as a result. This case study demonstrates how aligning with trusted sports content can amplify awareness and favorability in a competitive category. READ MORE.
Case Study: Play-by-Play Knocks it Out of the Park for Home Improvement Company: This case study shows how a home improvement brand used AM/FM radio to drive measurable increases in website visitation. The results underscore radio’s effectiveness in moving consumers from awareness to action during key decision-making moments. READ MORE.
Case Study: Radio Increases Leads & Signups for Major Telecom: A telecom advertiser turned to radio to cut through the clutter and saw meaningful increases in web traffic as a result. This case study reinforces radio’s role in driving action and supporting performance across the consumer journey. READ MORE.
