Challenge:

Position a credit card brand as a fiscally responsible tool and increase acquisition usage amongst new and existing customers.

Solution:

Create a campaign anchored in radio that leverages credit card brands connection with a "money group." Katz worked with "money group" to create promotional audio content that pushed financial tips and sign-up to credit card brand. 

• Katz and brand collaborated to create “ 2-minute Capsules” which were conversations between DJs and representative about financial freedom.
• Katz created :60 second audio creative featuring financial tips
• :15 second promotional tune-in messages aired during the campaign reminding listeners to listen for latest financial advice 
• Partner radio stations offered links to content on the brand's website

Results:

Campaign brought significant awareness to credit card brand through audio's timely, relevant, and unique messages.