--- title: Creative Case Study - Telecom description: Discover how Sound Answers Radio has attracted a thriving audience among agricultural workers. Explore the impact of radio in reaching consumers on the road and other valuable insights from Katz Radio Group. image: https://insights.katzradiogroup.com/hubfs/telcom-creative-featured.jpg --- [![KRG-Logo-White-1](https://insights.katzradiogroup.com/hubfs/KRG-Logo-White-1.svg "KRG-Logo-White-1")](https://katzradiogroup.com/) - [About KRG](https://katzradiogroup.com/about-us) - [Our Culture](https://katzradiogroup.com/our-culture) - Our Companies - [Alliance Audio Networks](https://katzradiogroup.com/alliance) - [Audacy](https://katzradiogroup.com/our-companies/audacy) - [Christal Radio](https://katzradiogroup.com/our-companies/christal-radio) - [Eastman Radio](https://katzradiogroup.com/our-companies/eastman-radio) - [Katz Radio](https://katzradiogroup.com/our-companies/katz-radio) - [Katz Digital Audio](https://katzdigital.com/?__hstc=35808767.200993d2212d2534581fce605877360a.1661782191666.1661782191666.1661785502334.2&__hssc=35808767.1.1661785502334&__hsfp=3339184355) - [Katz Multicultural](https://katzmulticultural.com/?__hstc=35808767.200993d2212d2534581fce605877360a.1661782191666.1661782191666.1661785502334.2&__hssc=35808767.1.1661785502334&__hsfp=3339184355) - [Katz Partnerships](https://katzradiogroup.com/our-companies/krg-partnerships) - [- Katz Agricultural Marketing](https://katzradiogroup.com/katz-agricultural-marketing) - [- Katz Sports Marketing](https://katzradiogroup.com/sports) - [Insights](https://insights.katzradiogroup.com/) - [Careers](https://katzradiogroup.com/careers) - [Press](https://katzmedia.com/pressroom/company/katz-radio-group?__hstc=35808767.c71eed30486d5d69e0f915f2b50573dc.1672328506450.1673540405517.1674574731424.6&__hssc=35808767.3.1674574731424&__hsfp=2327326860) - [Contact Us](https://katzradiogroup.com/contact-us) Back to: [< All Case Studies](https://insights.katzradiogroup.com/case-studies) [< All Radio Insights](https://insights.katzradiogroup.com/) [Case Study](https://insights.katzradiogroup.com/case-studies) # Creative Case Study - Telecom May 3, 2023 ![](https://insights.katzradiogroup.com/hubfs/telcom-creative-featured.jpg) ![Featured Image](https://insights.katzradiogroup.com/hubfs/telcom-creative-featured.jpg) [< See All Case Studies](https://insights.katzradiogroup.com/case-studies) # Creative Case Study - Telecom by Katz Radio Group • May 3, 2023 ### Challenge: ## Get parents and kids to consider a specific mobile brand for Back-to-School devices. ### Solution: ## Incentivize parents and kids to visit the brand’s retail locations to interactive with products for a chance to win a cool back-to-school swag bag. - Katz positioned the mobile device brand as the company turning back-to-school into 'back-to-cool' by developing a custom social sweepstakes - The campaign targeted parents and students across 6 markets by incentivizing them to visit stores with the chance-to-win a “back-to-school swag bag” - Listeners received calls-to-action via promotional spots, digital media and social posts to visit local stores to interact and snap a pic with products and share it via the promotional website for a chance to win - Participating stations hosted remotes at brand retail locations to create buzz and excitement at the stores and to promote sweeps and brand engagement ### Results: - 1,800+ sweepstakes entries over 2-week campaign  - **10,000+** total sweepstakes page views - ## The brand garnered earn media via social engagement during promotion   --- Back to: [< All Case Studies](https://insights.katzradiogroup.com/case-studies) [< All Radio Insights](https://insights.katzradiogroup.com/) More Creative Case Studies - [Banking on Radio](https://insights.katzradiogroup.com/case-studies/banking-on-radio) - [Authentic Radio Creative Resonates with Hispanic Small Business Owners](https://insights.katzradiogroup.com/case-studies/authentic-radio-creative-resonates-with-hispanic-small-business-owners) - [Creative Case Study - Automotive](https://insights.katzradiogroup.com/case-studies/creative-automotive) ## The Katz Audio ABCs Initiative Marketing Analytics for the Audio Renaissance AUDIO ABCS FOLLOW KATZ ON LINKEDIN ![linkedin icon](https://insights.katzradiogroup.com/hubfs/katz-media-radio-2022/Group%20(2).svg) ## The latest Insights from Katz Radio Group Directly to Your Inbox [![SIGN UP NOW](https://no-cache.hubspot.com/cta/default/4962667/e6ab294f-a354-44d2-a9c8-9b94a874ca51.png)](https://cta-redirect.hubspot.com/cta/redirect/4962667/e6ab294f-a354-44d2-a9c8-9b94a874ca51) ![girl Image](https://insights.katzradiogroup.com/hubfs/Screen%20Shot%202022-12-06%20at%203.33.18%20PM.png) Explore More Insights at the [Katz Media Group Insights Hub](https://katzmedia.com/insights) - [![linkedin icon](https://insights.katzradiogroup.com/hubfs/footer-icons/linkedin.svg) ![linkedin icon](https://insights.katzradiogroup.com/hubfs/Katz_audio_2022/Images/linkedin-hover.svg)](https://www.linkedin.com/company/katz-media-group/) - [![facebook icon](https://insights.katzradiogroup.com/hubfs/footer-icons/fb.svg) ![facebook icon](https://insights.katzradiogroup.com/hubfs/Katz_audio_2022/Images/facebook-hover.svg)](https://www.facebook.com/katzmediagrp/) - [![twitter icon](https://insights.katzradiogroup.com/hubfs/footer-24/twiiter-icon.svg) ![twitter icon](https://insights.katzradiogroup.com/hubfs/footer-24/twiiter-hover.svg)](https://x.com/katzmediagrp) - [![instagram icon](https://insights.katzradiogroup.com/hubfs/footer-icons/insta.svg) ![instagram icon](https://insights.katzradiogroup.com/hubfs/Katz_audio_2022/Images/instagram-hover.svg)](https://www.instagram.com/katzmediagroup/) [Katz Media Group](https://katzmedia.com/?__hstc=197324272.bdaa4248aa517425f458118c72fd868d.1667930645629.1668793200143.1668795772174.5&__hssc=197324272.24.1668795772174&__hsfp=4183881444) [Katz Digital](https://katzdigital.com/?__hstc=144246122.6db9fa5dfba869d43bf04b2e82cf5310.1660156676594.1660156676594.1660156676594.1&__hssc=144246122.1.1660156676594&__hsfp=3339184355) [Katz Radio Group](https://katzradiogroup.com/?__hstc=197324272.bdaa4248aa517425f458118c72fd868d.1667930645629.1668793200143.1668795772174.5&__hssc=197324272.24.1668795772174&__hsfp=4183881444) [Katz Television Group](https://katztvgroup.com/?__hstc=197324272.bdaa4248aa517425f458118c72fd868d.1667930645629.1668793200143.1668795772174.5&__hssc=197324272.24.1668795772174&__hsfp=4183881444) [Katz Multicultural](https://katzmulticultural.com/?__hstc=197324272.bdaa4248aa517425f458118c72fd868d.1667930645629.1668793200143.1668795772174.5&__hssc=197324272.24.1668795772174&__hsfp=4183881444) **[Katz Media Group](https://katzmedia.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658)** [Katz Radio Group](https://katzradiogroup.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658)[Katz Television Group](https://katztvgroup.com/) [Katz Digital Audio](https://katzdigital.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658)[Katz Live](https://katzlive.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658) [Audiology by Katz](https://audiology.media/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658) [Katz Multicultural](https://katzmulticultural.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658) [Privacy Policy](https://katzmedia.com/privacypolicy/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682691133061.1682693976013.27&__hssc=144246122.1.1682693976013&__hsfp=2089710868)[Terms of Use](https://katzmedia.com/terms-of-use/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682691133061.1682693976013.27&__hssc=144246122.1.1682693976013&__hsfp=2089710868)Cookie Preferences This site is for business use only. Katz does not sell your personal information. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Katz Radio Group", "url" : "https://insights.katzradiogroup.com/case-studies/author/katz-radio-group" }, "dateModified" : "2024-08-21T19:00:08.527Z", "datePublished" : "2023-05-03T18:12:00.000Z", "headline" : "Creative Case Study - Telecom", "image" : [ "https://insights.katzradiogroup.com/hubfs/telcom-creative-featured.jpg" ], "mainEntityOfPage" : { "@id" : "https://insights.katzradiogroup.com/case-studies/creative-telcom", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://insights.katzradiogroup.com/hubfs/Katz-Media-Logo.png" }, "name" : "Katz Media Group" } } ``` ```json { "@context" : "https://schema.org", "@type" : "Organization", "description" : "Katz Radio Group is the nation’s leading media sales organization for radio broadcasters, providing innovative advertising solutions to reach local audiences at scale.", "logo" : "https://insights.katzradiogroup.com/hubfs/logo.png", "name" : "Katz Radio Group", "parentOrganization" : { "@type" : "Organization", "name" : "Katz Media Group", "url" : "https://www.katzmedia.com" }, "sameAs" : [ "https://www.linkedin.com/company/katz-radio-group/" ], "url" : "https://www.katzradiogroup.com" } ``` ```json { "@context" : "https://schema.org", "@type" : "CollectionPage", "description" : "Explore real-world examples of how Katz Radio Group helps advertisers effectively engage with diverse radio audiences across the U.S.", "name" : "Katz Radio Group Case Studies", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://insights.katzradiogroup.com/hubfs/logo.png" }, "name" : "Katz Radio Group", "parentOrganization" : { "@type" : "Organization", "name" : "Katz Media Group", "url" : "https://www.katzmedia.com" }, "sameAs" : [ "https://www.linkedin.com/company/katz-radio-group/" ], "url" : "https://www.katzradiogroup.com" }, "url" : "https://insights.katzradiogroup.com/case-studies" } ```