--- title: Radio Influences Online Shoppers During the Holiday Season description: As America's authority on results-driven radio, Katz Radio Group is sharing new insights on audio's ability to meet custom marketing objectives. image: https://insights.katzradiogroup.com/hubfs/holiday-packages-featured-image.jpg --- [![KRG-Logo-White-1](https://insights.katzradiogroup.com/hubfs/KRG-Logo-White-1.svg "KRG-Logo-White-1")](https://katzradiogroup.com/) - [About KRG](https://katzradiogroup.com/about-us) - [Our Culture](https://katzradiogroup.com/our-culture) - Our Companies - [Alliance Audio Networks](https://katzradiogroup.com/alliance) - [Audacy](https://katzradiogroup.com/our-companies/audacy) - [Christal Radio](https://katzradiogroup.com/our-companies/christal-radio) - [Eastman Radio](https://katzradiogroup.com/our-companies/eastman-radio) - [Katz Radio](https://katzradiogroup.com/our-companies/katz-radio) - [Katz Digital Audio](https://katzdigital.com/?__hstc=35808767.200993d2212d2534581fce605877360a.1661782191666.1661782191666.1661785502334.2&__hssc=35808767.1.1661785502334&__hsfp=3339184355) - [Katz Multicultural](https://katzmulticultural.com/?__hstc=35808767.200993d2212d2534581fce605877360a.1661782191666.1661782191666.1661785502334.2&__hssc=35808767.1.1661785502334&__hsfp=3339184355) - [Katz Partnerships](https://katzradiogroup.com/our-companies/krg-partnerships) - [- Katz Agricultural Marketing](https://katzradiogroup.com/katz-agricultural-marketing) - [- Katz Sports Marketing](https://katzradiogroup.com/sports) - [Insights](https://insights.katzradiogroup.com/) - [Careers](https://katzradiogroup.com/careers) - [Press](https://katzmedia.com/pressroom/company/katz-radio-group?__hstc=35808767.c71eed30486d5d69e0f915f2b50573dc.1672328506450.1673540405517.1674574731424.6&__hssc=35808767.3.1674574731424&__hsfp=2327326860) - [Contact Us](https://katzradiogroup.com/contact-us) Back to: [\< All Case Studies](https://insights.katzradiogroup.com/case-studies) [\< All Radio Insights](https://insights.katzradiogroup.com/) [Case Study](https://insights.katzradiogroup.com/case-studies) # Radio Influences Online Shoppers During the Holiday Season December 5, 2024 ![](https://insights.katzradiogroup.com/hubfs/holiday-packages-featured-image.jpg) ![Featured Image](https://insights.katzradiogroup.com/hubfs/holiday-packages-featured-image.jpg) [\< See All Case Studies](https://insights.katzradiogroup.com/case-studies) # Radio Influences Online Shoppers During the Holiday Season by Admin • December 5, 2024 ### E-Commerce Company • Web Lift 'Twas the month before Christmas... and an e-commerce company was looking for a way to promote their site as a holiday gift destination. The company partnered with Katz Radio Group on a 6-week AM/FM radio campaign in 2 key markets – one running a mix of brand spots, the other utilizing local DJ endorsements. Katz Analytics, powered by LeadsRx, provided campaign measurement, matching radio log times to the e-commerce company's web data to track radio’s impact on web engagement in the active markets.   LOCAL ON-AIR INFLUENCERS DRIVE BIGGEST WEB TRAFFIC BOOST The study found that the radio campaign successfully impacted online engagement in both markets, resulting in an average incremental **+27% lift in web traffic** attributed to radio. Market A’s use of local on-air influencers helped drive significant local web traffic response, leading to an above average lift of +33% from DJ endorsements. Market B, running two brand spots, delivered a +23% lift in incremental web traffic. Both of Market B’s brand spots performed efficiently, delivering a share of web sessions equal to their share of radio ads aired.    *Click gray circle to enlarge.*   The study provided evidence that radio is an effective ad medium for web-based businesses, like e-commerce retailers and online marketplaces, looking to impact consumer action during the holiday season. With its mass reach and strength in connecting with consumers where and when other media, like television, cannot, radio makes a measurable impact. Katz's smart mix of DJs and brand spots successfully helped boost traffic to the e-commerce site. Tapping into the power of on-air influencers enabled the brand to break through even more during peak holiday shopping season and influence site visitation. 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