Challenge:
Get festival enthusiasts excited to shop for festival-ready fashion.
Solution:
Create a hashtag campaign that lets consumers “Strap In” to their favorite sandals for a chance to win a trip to a music festival!
- To get festival goers excited about the footwear brand, Katz developed the #StrapInToWin social sweepstakes, leveraging the popularity of social sharing
- Consumers were incentivized to visit brand's retail partner stores to snap and share a pic strapped into a pair of brand sandals using the hashtag for a chance to win $5,000 towards a trip to a music festival
- DJ influencers were recruited to endorser the brand, promote the sweeps and socially amplify
- To drive in-store traffic, local stations hosted remotes at brand's retailer locations, where street teams engaged with consumers and encouraged sweeps participation
- On-air spots were voiced to promote and drive traffic to the sweeps landing page and to provide festival-focused custom content to listeners
- Display, mobile and email marketing were deployed to increase awareness
Results:
Campaign drove unprecedented sweeps entries and consumer engagement.
- 13,000+ Sweepstakes Entries
- 500+ Consumer Engagement Opt-ins
- 1,000+ On-air promotional mentions