--- title: Radio is a must to effectively conveying brand messaging this holiday! description: Katz Radio Group insight for the 2024 winter retail holiday and how radio is key to drive consumer engagement and brand messaging. image: https://insights.katzradiogroup.com/hubfs/blog%20image%202.jpg --- [![KRG-Logo-White-1](https://insights.katzradiogroup.com/hubfs/KRG-Logo-White-1.svg "KRG-Logo-White-1")](https://katzradiogroup.com/) - [About KRG](https://katzradiogroup.com/about-us) - [Our Culture](https://katzradiogroup.com/our-culture) - Our Companies - [Alliance Audio Networks](https://katzradiogroup.com/alliance) - [Audacy](https://katzradiogroup.com/our-companies/audacy) - [Christal Radio](https://katzradiogroup.com/our-companies/christal-radio) - [Eastman Radio](https://katzradiogroup.com/our-companies/eastman-radio) - [Katz Radio](https://katzradiogroup.com/our-companies/katz-radio) - [Katz Digital Audio](https://katzdigital.com/?__hstc=35808767.200993d2212d2534581fce605877360a.1661782191666.1661782191666.1661785502334.2&__hssc=35808767.1.1661785502334&__hsfp=3339184355) - [Katz Multicultural](https://katzmulticultural.com/?__hstc=35808767.200993d2212d2534581fce605877360a.1661782191666.1661782191666.1661785502334.2&__hssc=35808767.1.1661785502334&__hsfp=3339184355) - [Katz Partnerships](https://katzradiogroup.com/our-companies/krg-partnerships) - [- Katz Agricultural Marketing](https://katzradiogroup.com/katz-agricultural-marketing) - [- Katz Sports Marketing](https://katzradiogroup.com/sports) - [Insights](https://insights.katzradiogroup.com/) - [Careers](https://katzradiogroup.com/careers) - [Press](https://katzmedia.com/pressroom/company/katz-radio-group?__hstc=35808767.c71eed30486d5d69e0f915f2b50573dc.1672328506450.1673540405517.1674574731424.6&__hssc=35808767.3.1674574731424&__hsfp=2327326860) - [Contact Us](https://katzradiogroup.com/contact-us) [\< Back to Insights](https://insights.katzradiogroup.com/) [Sound Answers](https://insights.katzradiogroup.com/tag/sound-answers) # Holiday by the Numbers 2024 October 22, 2024 ![](https://insights.katzradiogroup.com/hubfs/blog%20image%202.jpg) ![Featured Image](https://insights.katzradiogroup.com/hubfs/blog%20image%202.jpg) [\< Back to Insights](https://insights.katzradiogroup.com/) # Holiday by the Numbers 2024 by Lisa Cirigliano • October 22, 2024 Radio is essential for effectively conveying retail and brand messaging this holiday season! Ready or not, the winter retail holiday shopping season is upon us, bringing a flurry of excitement as well as new challenges and considerations for both consumers and brands alike.  Check out our latest Holiday by the Numbers insight, and see how radio's unique abilities make it an indispensable tool that should be at the top of every advertiser's strategy list during this holiday shopping season.   [![DOWNLOAD INSIGHT](https://no-cache.hubspot.com/cta/default/4962667/2cbaa20e-6802-49d1-85ef-5ccec04b3f6b.png)](https://cta-redirect.hubspot.com/cta/redirect/4962667/2cbaa20e-6802-49d1-85ef-5ccec04b3f6b) [\< Back to Insights](https://insights.katzradiogroup.com/) ## More Radio Insights ## [Why AM/FM Radio Scores During the World Cup](https://insights.katzradiogroup.com/katz-radio-group-sound-answers-124-world-cup-2026) April 30, 2026 ## [Opening Early, Winning Bigger: Why MLB 2026 Is a Prime Play for Radio](https://insights.katzradiogroup.com/katz-radio-group-sound-answers-121-mlb-post-season-survey) February 25, 2026 ## [Radio Goes the Extra Yard](https://insights.katzradiogroup.com/sound-answers-115-radio-goes-the-extra-yard) September 24, 2025 Find out what ![Frame](https://insights.katzradiogroup.com/hubfs/Frame.png) can do for your business [VISIT THE WEBSITE](https://katzmulticultural.com/) [FOLLOW KATZ ON LINKEDIN](https://www.linkedin.com/company/katz-media-group) [![linkedin icon](https://insights.katzradiogroup.com/hubfs/katz-media-radio-2022/Group%20(2).svg)](https://www.linkedin.com/company/katz-media-group) ## Receive the Latest Insights from Katz Radio Group Directly to Your Inbox [![SIGN UP NOW](https://no-cache.hubspot.com/cta/default/4962667/70bab040-e7f8-461c-aede-a50f135e3e4e.png)](https://cta-redirect.hubspot.com/cta/redirect/4962667/70bab040-e7f8-461c-aede-a50f135e3e4e) ![girl Image](https://insights.katzradiogroup.com/hubfs/Screen%20Shot%202022-12-06%20at%203.33.18%20PM.png) Explore More Insights at the [Katz Media Group Insights Hub](https://katzmedia.com/insights) - 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