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Sound Answers

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    Katz Study: Memorial Day Weekend & Radio

    Sound Answers Holiday
    June 1, 2023

    Radio Masters Local Consumer Connections

    Sound Answers Local On-Air Personalities
    May 18, 2023

    Radio Listeners are Movie(going) Stars

    Sound Answers Consumers
    May 18, 2023

    Are People Losing Interest in Remote Work?

    Sound Answers Consumers
    May 18, 2023
    Case Studies case study icon

    Liquor Brand • Web Lift

    Case Studies Sound Answers Web Lift Attribution
    April 27, 2023

    Tax Prep Services Bank on Radio

    Sound Answers Creative Consumers
    April 27, 2023

    The Impact of Contextual Alignment in Audio

    Sound Answers Consumers
    April 27, 2023

    Play-by-Play Listeners • Media Landscape • Radio Effectiveness for Pharma

    Media Measurement Sound Answers Creative Sports
    April 6, 2023

    Localized Creative • Oscars Buzz on the Radio • In-Car and Smart Speaker Stats

    In-Car Audio Sound Answers Creative Attribution
    March 16, 2023

    Jewelry Retailer Case Study • Black American Consumers • Effective Audio Ads

    Sound Answers Retail Consumers Black American Audio Creative Attribution
    February 23, 2023

    Jewelry Store Ad Activity • Biggest & Lightest Media Fans • WFH Levels

    Sound Answers Creative Consumers
    February 2, 2023

    Pharma Case Study • Car Traffic Insights • 2022's Top 10 Sound Answers

    In-Car Audio Sound Answers Hispanic American
    January 12, 2023

    Holiday Creative • Hispanic Consumers • Audio's Daily Rituals

    Sound Answers Creative Holiday
    December 15, 2022
    listening to music by Christmas tree

    Holiday Music Survey • AM/FM Streams • Thanksgiving Weekend Shopping

    Sound Answers Retail Holiday
    December 1, 2022
    Political political icon

    Radio & Winning Elections • Radio Audience Gains • Holiday Weekend Shoppers

    Media Measurement Sound Answers Political Holiday
    November 10, 2022

    Seasonal Creative Study • Auto Aftermarket Brands • Holiday Travel

    Sound Answers Creative Automotive Holiday
    October 27, 2022

    MLB Fan Study • Affluents' Growing Audio Appetite • Halloween Spending

    Sound Answers Sports Holiday
    October 13, 2022
    Political political icon

    Political Case Study • Black American Media Landscape • Social Platforms Losing Trust

    Sound Answers Political Black American Attribution
    September 29, 2022

    Radio & Road Trips • The Business Owner Audio Profile • Retail Sales

    Media Measurement In-Car Audio Sound Answers
    September 15, 2022

    College Football Fans • Holiday Shopping Preview • July Retail Sales

    Sound Answers Retail Sports Holiday
    August 21, 2022

    Upscale Consumers • Back-to-School • Travel Forecast

    Sound Answers Retail Travel Consumers
    August 4, 2022

    Radio's Share of Listening • Satellite Radio Listeners • Ad Frequency

    Media Measurement Sound Answers Creative
    July 21, 2022

    July 4th Survey • Radio Powers the Audio Landscape • The Katz Local Vote

    Media Measurement Sound Answers Holiday
    July 7, 2022

    AM/FM Radio Streaming Landscape • MLB Play-by-Play • Back-to-School

    Media Measurement Sound Answers Retail Sports
    June 23, 2022
    Political political icon

    Winning Candidates Rely on Radio • Memorial Day Survey • Father's Day

    Sound Answers Retail Political Holiday
    June 9, 2022

    In-Car Listening • Radio's Local & Personal Connections • The Katz Local Vote

    In-Car Audio Sound Answers Local
    May 19, 2022

    Radio Rules the Media Landscape • Car Buyers Want Radio • Radio and D2C

    Media Measurement In-Car Audio Sound Answers Retail
    May 5, 2022

    Radio ROAS

    Sound Answers Retail
    April 21, 2022

    Audio's Active & Engaged Consumers • Making Moves for Real Estate

    Sound Answers Retail Consumers
    April 21, 2022

    Radio News Tops in Trust • Sonic Branding

    Sound Answers Creative
    April 7, 2022

    Radio Audience Gains • Smart Speaker Growth • Local Audio Ad Forecast

    Media Measurement Sound Answers
    March 24, 2022

    Radio Rules In-Car • Radio Ad Receptivity • Local Retail

    In-Car Audio Sound Answers Retail
    March 10, 2022
    Political political icon

    Radio is a Must for Political • Super Bowl • Brick-and-Mortar Retail

    Sound Answers Retail Political Sports
    February 10, 2022

    Consumers Trust in Radio • AM/FM Boosts QSRs • Listening Locations

    Media Measurement Sound Answers Creative QSR
    January 28, 2022

    Katz Multicultural Site Launch • Q4 Audience Levels

    Media Measurement Sound Answers Multicultural
    January 14, 2022

    Audio Merits Higher Ad Investment • Radio's Dose of Web Engagement

    Sound Answers
    September 23, 2021

    Why Online Gambling Brands Should be Betting on Radio

    Sound Answers Insurance Gambling
    July 29, 2021

    The ROAS Impact of Audio in the Media Mix

    Sound Answers
    July 15, 2021

    Radio Works for Recruitment

    Media Measurement Sound Answers Attribution
    June 24, 2021

    Radio Serves Up Opportunities for Restaurants

    Sound Answers
    April 29, 2021

    Radio is a Sure Bet for Online Sports Betting

    Sound Answers Gambling
    February 18, 2021

    Radio Drives Engagement for Auto Insurance Brands

    Sound Answers Insurance Attribution
    February 4, 2021

    Live Reads are Heavy Hitters • Radio Boosts TV Tune-In

    Sound Answers Creative Attribution
    September 17, 2020

    Taking the Mystery Out of Headphone Listening

    Media Measurement Sound Answers
    September 3, 2020
    Political political icon

    Radio Optimizes Political Campaigns

    Sound Answers Political
    August 27, 2020

    Radio is a "Reach Accelerator" for Campaigns

    Media Measurement Sound Answers
    July 16, 2020

    Case Studies

    Radio works for advertisers. See audio success stories by vertical and objective.

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    See Case Studies +

    Katz Radio Group Resource Center

    Database of radio markets, stations, ownership formats and statistics for industry buyers, sellers and planners. Updated daily.

    KRGSPEC
    Katz Local Vote Group 28

    Your Media Compass for the U.S. Political Landscape

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    In the News

    Automobile Was Common Denominator For Memorial Day Weekend, Katz Study Says.

    Inside Radio • June 2, 2023

    2022’s Top Advertisers: P&G, Comcast Join Radio’s $200 Million Club.

    Inside Radio • June 1, 2023

    Political Ad Spending Outpacing 2020 Election By $200 Million.

    Inside Audio Marketing • May 31, 2023

    Listening To MLB Flagship Stations Shot Up 203% On Opening Day.

    Inside Radio • May 30, 2023

    Media Perceptions Of Asian Americans Revealed In New Study

    Inside Radio • May 26, 2023

    Majority Of Americans Are Back To Working In-Person, Katz Reveals.

    Inside Radio • May 24, 2023

    NAB’s Curtis LeGeyt: Ford Decision ‘Means A Lot But The Fight Is Not Over.’

    Inside Radio • May 24, 2023

    How COVID Made Pfizer A Radio Devotee

    Radio Ink • May 23, 2023

    Digital Comes Up Short For Some Ad Buyers. Their Fix Is A Move Back To Traditional Media

    Audio Today • May 22, 2023

    How Big Brands Are Spending On Black-Owned Media

    AdAge (subscription required) • May 22, 2023

    AM For Every Vehicle Act Introduced In Congress

    Radio Ink • May 17, 2023

    Washington Turns Up Pressure On Automakers To Keep AM In Cars

    Inside Audio Marketing • May 16, 2023

    Study: AM/FM Is Vital To Hollywood’s Summer Push

    Radio Ink • May 16, 2023

    NABOB Joins The Fight To Save AM Radio In Autos

    Inside Radio • May 12, 2023

    What Radio Needs To Know From Techsurvey 2023

    Radio Ink • May 11, 2023

    Could Geotargeting Bring Back The FM Chip Debate?

    Radio Ink • May 10, 2023

    Nielsen Audio Says Goodbye Paper Diary, Hello Mobile Diary

    Inside Radio • May 9, 2023

    Convenience Stores Are A Post-Pandemic Retail Comeback Story

    Inside Radio • May 8, 2023

    Study: As Auto Insurance Rates Surge, Consumers Are Shopping For Carriers More Than Ever

    Inside Radio • May 8, 2023

    Local Radio Topped $13.6 Billion In 2022 Revenue, Up 7.4%

    All Access • May 4, 2023

    No Longer Confined To Upper Funnel, Audio Seen As Multi-Purpose Platform

    Inside Radio • May 2, 2023

    Ad Spending For 2024 Campaign Season Is Already Twice What It Was Four Years Ago

    Inside Radio • May 1, 2023

    Katz Analysis of Media Monitors Data Determines Hundreds Of Tax Prep Services Hit The Airwaves Before April 18

    Inside Radio • April 28, 2023

    NASBA Survey Shows What Americans Would Lose Without AM Radio In Vehicles

    Inside Audio Marketing • April 27, 2023

    Academy Of Country Music Reveals Radio Award Winners

    All Access • April 25, 2023

    How Radio Builds Effectiveness for RMN Campaigns (login required)

    ANA • April 25, 2023

    Arguments For AM: 82 Million Listeners, And One In Five Are Ford Owners

    Inside Audio Marketing • April 25, 2023

    Local Auto Dealers Boosted Ad Spending Five Percent In 2022

    Inside Audio Marketing • April 24, 2023

    How Does Gen Z Listen To In-Car Audio? The Answers May Surprise You

    Inside Radio • April 19, 2023

    NAB Announces 2023 Crystal Award Winners

    Inside Radio • April 19, 2023

    Jacobs' Techsurvey Shows More Listeners Than Ever Do So Because 'It's Free'

    Inside Radio • April 17, 2023

    Katz Analysis of Nielsen Data Finds Radio Is Top Measured Media In America, With A Weekly Reach Of 85%

    Inside Radio • April 14, 2023

    Xperi: AM/FM Radio Is The No. 1 Source For Music In The Car

    Inside Radio • April 13, 2023

    Nielsen Introduces Market-Wide Total Line Reporting

    Inside Radio • April 12, 2023

    The Buggles Were Wrong - Radio Killed the Video Store

    Audacy • April 11, 2023

    Baseball’s Back; Here’s How Radio Serves Up Engaged MLB Fans

    Inside Radio • April 7, 2023

    The Box Office is Catching Up to Pre-Covid Levels

    CNBC • April 7, 2023

    Brands Cue Up Sonic Identities In Expanding Audio Universe

    Inside Audio Marketing • April 5, 2023

    Two New Pharma Studies Demonstrate Strength of AM/FM Radio

    Westwood One • April 4, 2023

    NAB Launches 'Depend On AM Radio' Campaign

    All Access • April 3, 2023

    Why More Brands Are Gravitating To Audio Advertising

    Inside Radio • April 3, 2023

    Among Share of Ad-Supported Streaming Audio, AM/FM is #1 with Adults 25-54

    Edison Research • March 29, 2023

    Gary Vaynerchuk:  More Bang For The Buck Comes From Advertising On Radio

    Inside Radio • March 27, 2023

    Auto Playbook: Top Strategies To Win With Audio

    Audacy Insights Team • March 23, 2023

    Why Radio Ought To Be In Everyone's Mix

    Inside Radio • March 23, 2023

    AM/FM Radio Leads Listening Outside The Car, Too

    Edison Research • March 22, 2023

    Katz Survey: Localized Creative Boosts Purchase Intent

    Inside Radio • March 20, 2023

    How Ad-Supported Audio Can Power Movie Marketing

    Westwood One • March 20, 2023

    P&G Looks To Radio For Reach

    WARC • March 20, 2023

    Katz Survey Finds Radio Kept Awards Talk Going

    Inside Radio • March 17, 2023

    Latinos Will Be Future Drivers Of Spending In U.S.

    Media Post • March 15, 2023

    Katz Media Group’s 12th Annual Membership Drive Raises More Than $47,000 for the Broadcasters Foundation of America

    Katz Press • November 29, 2022

    Katz Media Group Raises a Total of $400,000 for the Broadcasters Foundation of America

    Katz Press • November 17, 2021

    The Katz Audio ABCs Initiative

    Marketing Analytics for the Audio Renaissance

    AUDIO ABCS

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