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Sound Answers

America is Listening

The latest insights about audio in the evolving consumer landscape delivered directly to your inbox

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    Radio's Unique Benefits are Local and Personal

    Sound Answers Consumers Local On-Air Personalities
    April 17, 2025

    Farm Radio Makes an Impact for Ag Brands

    Sound Answers Consumers Ag
    April 17, 2025
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    Home Improvement Company • Web Lift

    Case Studies Sound Answers Web Lift Attribution
    March 27, 2025

    Nielsen's 3-Min Qualifier Captures New Listening

    Nielsen Media Audio Measurement Sound Answers
    March 27, 2025

    Radio Dominates the Dashboard

    In-Car Audio Sound Answers Consumers
    March 27, 2025

    Radio Delivers Affluent Consumers

    Sound Answers Consumers
    February 20, 2025

    Radio Earns the Trust of the Black American Community

    Sound Answers Black American Trust
    January 30, 2025

    Turn Traffic Into Opportunity With Radio

    In-Car Audio Sound Answers
    January 9, 2025

    Katz's Top Radio Insights of 2024

    Sound Answers
    January 9, 2025
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    Radio Influences Online Shoppers During the Holiday Season

    Case Studies Sound Answers eCommerce Holiday Web Lift DJ Endorsements
    December 5, 2024

    A Medium For All Seasons

    Media Measurement Sound Answers
    December 5, 2024

    Radio Cultivates Engagement With America's Farmers and Ranchers

    Sound Answers Consumers Ag
    November 7, 2024
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    Radio Drives Results for Auto Aftermarket

    Case Studies Sound Answers Auto Aftermarket Brand Lift
    October 7, 2024

    The Hispanic Community Puts Their Trust in Radio

    Sound Answers Hispanic American Trust
    October 7, 2024
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    Political

    Radio Impacts Independent Voters in Swing States

    Case Studies Sound Answers Political Brand Lift
    September 12, 2024

    Radio Announcers Bring the Action & Excitement

    Sound Answers Sports On-Air Personalities
    September 12, 2024
    Political

    Voters Trust in Radio Across Party Lines

    Sound Answers Political Trust
    August 8, 2024
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    Radio Earns High Marks for Higher Education

    Case Studies Sound Answers Education Web Lift
    August 8, 2024
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    Radio is a Sure Bet for Casinos

    Case Studies Sound Answers Gambling Casino Brand Lift
    July 18, 2024

    Workers are Leaving the Home Office Behind

    Sound Answers Consumers
    July 18, 2024

    Radio and Trust Go Hand in Hand

    Sound Answers Trust
    June 27, 2024

    Radio's Captive In-Car Audience

    In-Car Audio Sound Answers
    June 27, 2024
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    Financial Institutions • Brand Lift

    Case Studies Sound Answers Financial Brand Lift Attribution
    May 30, 2024

    Radio Delivers Media Super-Users and Light-Users

    Media Measurement Sound Answers Consumers
    May 30, 2024
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    Liquor Brand • Web Lift

    Case Studies Sound Answers Web Lift Attribution
    May 2, 2024

    Radio's Local and Personal Connection

    Sound Answers Consumers
    May 2, 2024

    Radio in the Ad-Supported Audio Universe

    Audio Measurement Sound Answers
    May 2, 2024
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    Tax Prep Service • Web Lift

    Case Studies Sound Answers Web Lift Attribution
    April 4, 2024

    The Infinite Dial: Consumers Stay Connected to AM/FM

    In-Car Audio Sound Answers Consumers
    April 4, 2024

    Radio Amplifies Big Game Impact

    Sound Answers Sports
    February 15, 2024
    Black American Listeners' Favorite Stations

    Black American Listeners' Favorite Radio Stations

    Sound Answers Consumers Black American
    February 1, 2024

    2023's Greatest Hits of Sound Answers

    Sound Answers
    February 1, 2024

    Radio Delivers Most Valuable NFL Fans

    Sound Answers Sports Consumers
    January 11, 2024

    Radio's Place in the Media Landscape

    Audio Measurement Sound Answers
    January 11, 2024
    Political

    Eye on the Iowa Caucuses

    Sound Answers Political
    January 11, 2024

    Why Radio Listeners Are on the Nice List This Holiday Season

    Sound Answers Holiday Consumers
    December 14, 2023

    Holiday Music Resonates With Consumers of All Ages

    Sound Answers Holiday
    December 14, 2023
    Political

    Katz Local Vote: The Multicultural Vote

    Sound Answers Political Multicultural
    November 16, 2023

    Radio Draws Bountiful Audience Among Agricultural Workers

    Sound Answers Consumers Ag
    November 14, 2023

    Radio is a Leading Media Destination for Affluent Americans

    Sound Answers Consumers
    October 26, 2023

    Add Some Pumpkin & Peppermint Spice to Boost Radio Creative

    Sound Answers Creative Holiday
    October 26, 2023

    MLB Listeners Offer Major League Engagement

    Sound Answers Sports
    October 5, 2023
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    Travel & Tourism • Brand Lift

    Case Studies Sound Answers Hispanic Travel Brand Lift Attribution
    October 5, 2023

    Unpacking Summer Road Trips

    In-Car Audio Sound Answers Consumers
    September 14, 2023

    Hispanic Listeners' Relationship with AM/FM Radio

    Sound Answers Hispanic Consumers
    September 14, 2023
    Political

    Re-Launching the Katz Local Vote: Your Guide to the Upcoming Election Cycle

    Sound Answers Political
    September 14, 2023

    Where Brands Can Find Valuable College Sports Fans

    Sound Answers Sports Consumers
    August 24, 2023
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    Outdoor Supply Company • Web Lift

    Case Studies Sound Answers Web Lift Attribution
    August 24, 2023
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    Regional Theme Parks • Brand Lift

    Case Studies Sound Answers Brand Lift Attribution
    August 3, 2023

    Audio Tops All Other Media in Attention

    Media Measurement Sound Answers
    August 3, 2023

    A Record-Breaking Back-to-School & College Season

    Sound Answers Holiday Consumers
    August 3, 2023

    Radio Listeners' Favorite Stations

    Sound Answers Consumers
    July 13, 2023

    Exploring the Travel Industry Forecast

    Sound Answers
    July 13, 2023

    Where Are Consumers Listening to Radio?

    Media Measurement Sound Answers
    July 13, 2023
    family-road-trip

    Road Trips and Radio 2023

    In-Car Audio Sound Answers
    June 22, 2023

    The Who, What, and How of Radio Listening

    Media Measurement Sound Answers
    June 22, 2023

    Katz Study: Memorial Day Weekend & Radio

    Sound Answers Holiday
    June 1, 2023

    Radio Masters Local Consumer Connections

    Sound Answers Local On-Air Personalities
    May 18, 2023

    Radio Listeners are Movie(going) Stars

    Sound Answers Consumers
    May 18, 2023

    Are People Losing Interest in Remote Work?

    Sound Answers Consumers
    May 18, 2023
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    Liquor Brand • Web Lift

    Case Studies Sound Answers Web Lift Attribution
    April 27, 2023

    Tax Prep Services Bank on Radio

    Sound Answers Creative Consumers
    April 27, 2023

    The Impact of Contextual Alignment in Audio

    Sound Answers Consumers
    April 27, 2023

    Play-by-Play Listeners • Media Landscape • Radio Effectiveness for Pharma

    Media Measurement Sound Answers Creative Sports
    April 6, 2023

    Localized Creative • Oscars Buzz on the Radio • In-Car and Smart Speaker Stats

    In-Car Audio Sound Answers Creative Attribution
    March 16, 2023

    Jewelry Retailer Case Study • Black American Consumers • Effective Audio Ads

    Sound Answers Retail Consumers Black American Audio Creative Attribution
    February 23, 2023

    Jewelry Store Ad Activity

    Sound Answers Creative Consumers
    February 2, 2023
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    Pharma • Brand Lift

    Case Studies Sound Answers Attribution
    January 12, 2023

    2022's Top 10 Sound Answers

    In-Car Audio Sound Answers
    January 12, 2023

    Holiday Creative • Hispanic Consumers • Audio's Daily Rituals

    Sound Answers Creative Holiday
    December 15, 2022
    listening to music by Christmas tree

    Holiday Music Survey • AM/FM Streams • Thanksgiving Weekend Shopping

    Sound Answers Retail Holiday
    December 1, 2022
    Political

    Radio & Winning Elections • Radio Audience Gains • Holiday Weekend Shoppers

    Media Measurement Sound Answers Political Holiday
    November 10, 2022

    Seasonal Creative Study • Auto Aftermarket Brands • Holiday Travel

    Sound Answers Creative Automotive Holiday
    October 27, 2022

    MLB Fan Study • Affluents' Growing Audio Appetite • Halloween Spending

    Sound Answers Sports Holiday
    October 13, 2022
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    Political

    Incumbent Candidates • Voter Intent

    Case Studies Sound Answers Political Attribution
    September 29, 2022

    Black American Media Landscape • Social Platforms Losing Trust

    Sound Answers Black American
    September 29, 2022

    Radio & Road Trips • The Business Owner Audio Profile • Retail Sales

    Media Measurement In-Car Audio Sound Answers
    September 15, 2022

    College Football Fans • Holiday Shopping Preview • July Retail Sales

    Sound Answers Retail Sports Holiday
    August 21, 2022

    Upscale Consumers • Back-to-School

    Sound Answers Retail Travel Consumers
    August 4, 2022

    Radio's Share of Listening • Satellite Radio Listeners • Ad Frequency

    Media Measurement Sound Answers Creative
    July 21, 2022

    July 4th Survey • Radio Powers the Audio Landscape • The Katz Local Vote

    Media Measurement Sound Answers Holiday
    July 7, 2022

    AM/FM Radio Streaming Landscape • MLB Play-by-Play • Back-to-School

    Media Measurement Sound Answers Retail Sports
    June 23, 2022
    Political

    Winning Candidates Rely on Radio • Memorial Day Survey • Father's Day

    Sound Answers Retail Political Holiday
    June 9, 2022

    In-Car Listening • Radio's Local & Personal Connections • The Katz Local Vote

    In-Car Audio Sound Answers Local
    May 19, 2022

    Radio Rules the Media Landscape • Car Buyers Want Radio • Radio and D2C

    Media Measurement In-Car Audio Sound Answers Retail
    May 5, 2022

    Radio ROAS

    Sound Answers Retail
    April 21, 2022

    Audio's Active & Engaged Consumers • Making Moves for Real Estate

    Sound Answers Retail Consumers
    April 21, 2022

    Radio News Tops in Trust • Sonic Branding

    Sound Answers Creative
    April 7, 2022

    Radio Audience Gains • Smart Speaker Growth • Local Audio Ad Forecast

    Media Measurement Sound Answers
    March 24, 2022

    Radio Rules In-Car • Radio Ad Receptivity • Local Retail

    In-Car Audio Sound Answers Retail
    March 10, 2022
    Political

    Radio is a Must for Political • Super Bowl • Brick-and-Mortar Retail

    Sound Answers Retail Political Sports
    February 10, 2022

    Consumers Trust in Radio • AM/FM Boosts QSRs

    Media Measurement Sound Answers Creative QSR
    January 28, 2022

    Katz Multicultural Site Launch • Q4 Audience Levels

    Media Measurement Sound Answers Multicultural
    January 14, 2022

    Audio Merits Higher Ad Investment • Radio's Dose of Web Engagement

    AM/FM Sound Answers Web Lift
    September 23, 2021

    Why Online Gambling Brands Should be Betting on Radio

    Sound Answers Insurance Gambling
    July 29, 2021

    The ROAS Impact of Audio in the Media Mix

    Sound Answers
    July 15, 2021
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    Recruitment • Web Lift

    Case Studies Sound Answers Attribution
    June 24, 2021

    Radio Serves Up Opportunities for Restaurants

    Sound Answers
    April 29, 2021

    Radio is a Sure Bet for Online Sports Betting

    Sound Answers Gambling
    February 18, 2021
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    Auto Insurance • Web Lift

    Case Studies Sound Answers Attribution
    February 4, 2021

    Katz Radio Group Resource Center

    Database of radio markets, stations, ownership, formats and statistics for industry buyers, sellers and planners. Updated daily.

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    Katz Local Vote Group 28

    Your Media Compass for the U.S. Political Landscape

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    In the News

    What Medium's Underused for Movie, Video Advertising? That's Right: AM/FM Radio

    Inside Audio Marketing • May 6, 2025

    Nielsen Modernization Efforts Lift Radio Impressions, GRPs

    Inside Audio Marketing • May 2, 2025

    WARC Study Finds Brands Are Gaining Ground With Audio’s Help

    Inside Audio Marketing • May 2, 2025

    It's Time Marketers Hear the Truth About Audio

    ANA • May 1, 2025

    Study: Radio Ads Double the Impact of Social Media Advertising

    Radio Ink • April 29, 2025

    NFL's Radio Coverage Boasts Massive Reach of Upscale, Passionate Listeners

    Inside Radio • April 29, 2025

    AdImpact: New Jersey Political Ad Record Falls While There’s Already Ads In 2026 Senate Races

    Inside Radio • April 28, 2025

    The At-Work Companion Is Back: Radio’s Big Growth Story

    RBR • April 23, 2025

    Nielsen Study Shows Radio Offers Highest ROI in Media Mix

    Radio Ink • April 21, 2025

    Marketers Who Are Present Today Have A Future Tomorrow

    Inside Radio • April 18, 2025

    Techsurvey Shows Radio’s Strengths And Key Advantages To Other Audio

    Inside Radio • April 16, 2025

    Advertisers Far Underestimate Creative’s Sales Effect, Survey Says

    Inside Audio Marketing • April 15, 2025

    America’s Pastime Still Plays Best on the Radio

    Inside Audio Marketing • April 14, 2025

    Case Study: Candy Company Converts Listeners To Buyers

    Inside Radio • April 11, 2025

    Radio Is Growers’ First Choice For Farm News, Driving Product Purchasing

    Inside Radio • April 10, 2025

    Ad-Supported Audio Bests Ad-Free Listening In Latest Edison Data

    Radio Ink • April 10, 2025

    Three-Minute Qualifier: Once In Lifetime Opportunity For Radio

    Inside Audio Marketing • April 8, 2025

    NABOB: Advertisers Are Missing Out On Black Radio’s Power

    Radio Ink • April 8, 2025

    Research: Audio Host Endorsements 'Deliver Results Hard to Ignore'

    Inside Audio Marketing • April 7, 2025

    Radio: ‘We Have The Reach’

    Inside Audio Marketing • April 7, 2025

    Winning ‘Last Touch’ Battle Key To Maintaining Radio’s In-Car Dominance, Panel Says

    Inside Radio • April 4, 2025

    Analysis: Local Radio Revenue To Break $12 Billion Mark

    Inside Audio Marketing • April 3, 2025

    Study: Audio Ads Turn Up Purchase Intent, Web Traffic, Store Visits

    Radio Ink • April 2, 2025

    New Study Shows Consumers Don’t Tire Of Radio Ads

    Inside Radio • April 1, 2025

    Black Listeners Roll With 21st Century Platforms, But Radio’s Strength Endures

    Inside Radio • April 1, 2025

    Political Ad Spending Surges In Off-Year, Topping $146 Million Through March

    Inside Radio • March 31, 2025

    Nielsen: Media Mix’s Digital Vs. Traditional Allocation A Matter Of Budget Size

    Inside Radio • March 31, 2025

    Katz Study: Baseball Radio Ads Were Home Run For Home-Improvement Retailer

    Inside Radio • March 28, 2025

    Traveling with Radio

    RAB - Radio Matters • March 25, 2025

    Spring: A Time When Optimistic Consumers Are Receptive To Advertising

    Inside Radio • March 25, 2025

    Ad Market Still Growing, But At a More Cautious Pace

    Inside Radio • March 25, 2025

    Infinite Dial: In-Car Radio Listening Is Back To Pre-Pandemic Levels

    Inside Audio Marketing • March 21, 2025

    Alliance for Women in Media Foundation Names 2025 Board

    Radio Ink • March 19, 2025

    New Studies Show Radio Makes The Difference In Ad Campaigns

    Inside Audio Marketing • March 18, 2025

    Three-Minute Rule Brings Higher Listening Levels In All Markets

    Inside Audio Marketing • March 18, 2025

    Edison Research’s Latest Share of Ear Finds AM/FM Rules In-Car Listening

    Inside Radio • March 14, 2025

    Inside “3 Minutes” – An Exclusive Interview With Nielsen’s Rich Tunkel

    Jacobs Media • March 11, 2025

    BIA Estimates Local Ad Revenue to Reach $171B in 2025, Core Spending Up 6.1%

    BIA Advisory Services • March 6, 2025

    Katz Raises More Than $47,000 For BFOA

    Inside Radio • March 4, 2025

    NAB Crowns 2025 Crystal Radio Award Winners In DC

    Radio Ink • March 4, 2025

    Weekends Get A Win Under Nielsen’s ‘3-Minute Rule’

    Radio Ink • March 4, 2025

    Ad Market Starts New Year With Unexpectedly Robust Gains

    Inside Radio • March 3, 2025

    Ad Buyers Welcome Nielsen’s New Three Minute Rule

    Inside Radio • March 3, 2025

    Advertisers React to Nielsen’s Radio Measurement Changes

    Radio Ink • February 28, 2025

    Radio vs. TV: Why MLB Fans Engage More With Audio Advertising

    Radio Ink • February 28, 2025

    Speed And Cultural Alignment Drive Brand Performance

    Inside Radio • February 25, 2025

    Katz Analysis: Lifestyle Of The Rich And Famous Include Plenty of Radio Listening

    Inside Radio • February 21, 2025

    Edison: Black Consumers ‘Lead The Charge’ In Audio Listening

    Inside Radio • February 20, 2025

    Radio Tops TV for Financial Brands Seeking Engaged Investors

    Radio Ink • February 19, 2025

    Katz Report: For Radio Marketers, Black Adult Listeners Not To Be Ignored

    Inside Radio • February 14, 2025

    Radio Recognizes Black Voices for Black History Month

    Radio Ink • February 13, 2025

    How Radio Can Be A ‘Game-Changer’ For Digital Advertisers

    Inside Audio Marketing • February 13, 2025

    NCAA March Madness Radio Listeners Have ‘Greater Passion And Engagement’

    Inside Radio • February 11, 2025

    Ad Results Media: Radio Rolls With The Changes By Complementing Digital

    Inside Audio Marketing • February 11, 2025

    Super Bowl Ads Are Shifting – And Radio Can Take Advantage

    Radio Ink • February 10, 2025

    New Sales Guide Highlights Radio’s Full-Funnel Capability

    Inside Radio • February 10, 2025

    L.A. Radio Listeners Counted On Local Radio During Fires

    Inside Audio Marketing • February 7, 2025

    Audacy: It’s Time To Turn Up The Audio In Your Media Mix

    Inside Radio • February 6, 2025

    Nielsen: MLB Postgame Shows A Hit For Ratings

    Inside Radio • February 6, 2025

    Katz Media Group to Receive 2025 BFOA Lombardo Spirit Award

    Radio Ink • February 5, 2025

    Radio Leads in Ad-Supported Audio Time

    Inside Audio Marketing • February 5, 2025

    Agencies More Likely To Up Spend On Radio In 2025

    Inside Radio • February 4, 2025

    Radio Revenues 2025: Opportunity Knocks In Restaurants, Grocery

    Inside Radio • February 4, 2025

    Katz Study: Radio Earns The Trust Of The Black Community

    Inside Audio Marketing • January 31, 2025

    $10 Billion In Local Advertising To Be Spent On Radio In 2025

    Inside Audio Marketing • January 31, 2025

    RAB Unites Radio Industry Execs For 'One Voice' Initiative Debut

    Radio Ink • January 30, 2025

    New Nielsen Report Highlights Black Listeners' Connect To Radio And Podcasts

    Inside Radio • January 30, 2025

    Interesting Ads Deliver More Impact For Less Spend

    Inside Radio • January 28, 2025

    Sports Radio Offers Advertisers 'Extended Engagement' Beyond The Game

    Inside Radio • January 27, 2025

    How Radio Can Power The 'Keep It Local' Movement

    Inside Radio • January 27, 2025

    Radio Carried Ad-Supported Listening Across Generations In 2024

    Radio Ink • January 24, 2025

    Edison: Audio Listening Habits Shift Toward Pre-Pandemic Patterns

    Inside Audio Marketing • January 23, 2025

    Unlocking The Power Of Radio In Your Ad Campaigns

    Inside Radio • January 21, 2025

    WARC Report: Algorithms To Drive Media In 2025

    Inside Radio • January 17, 2025

    L.A. Fires Underscore Vital Role Of Local Radio And TV

    Variety • January 16, 2025

    Research Shows How AM/FM Ads Drive Brand Awareness, Ad Recall, And Purchases

    Inside Audio Marketing • January 14, 2025

    LA Official Praises Radio For Lifesaving Updates During Wildfires

    Radio Ink • January 13, 2025

    Katz Study: As Traffic Worsens, Opportunity For Radio To Pitch Advertisers Arise

    Inside Radio • January 10, 2025

    Outlook: Auto Market To Grow; Affordability To Improve In 2025

    Inside Radio • January 10, 2025

    AM/FM Radio Is The Top Sources For News And Sports Audio

    Radio Ink • January 9, 2025

    Radio Keeps California Informed Amid Los Angeles Wildfire Crisis

    Radio Ink • January 9, 2025

    NAB: Local Broadcasters Vital As Meta Ends Fact-Checking

    Radio Ink • January 8, 2025

    New Guide Contains Dozens Of Tips For Best Audio Ads

    Inside Audio Marketing • January 7, 2025

    Audio's Impact On Branded Web Searches Revealed In New Study

    Inside Audio Marketing • January 7, 2025

    The Katz Audio ABCs Initiative

    Marketing Analytics for the Audio Renaissance

    AUDIO ABCS

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