--- title: Katz Radio Group Sound Answers 109 - Radio Dominates the Dashboard description: Katz Radio Group is updating the marketplace regularly with new insights on America's perceptions and behaviors toward audio, communities, and brands. image: https://insights.katzradiogroup.com/hubfs/car-dashboard-featured-image.jpg --- [![KRG-Logo-White-1](https://insights.katzradiogroup.com/hubfs/KRG-Logo-White-1.svg "KRG-Logo-White-1")](https://katzradiogroup.com/) - [About KRG](https://katzradiogroup.com/about-us) - [Our Culture](https://katzradiogroup.com/our-culture) - Our Companies - [Alliance Audio Networks](https://katzradiogroup.com/alliance) - [Audacy](https://katzradiogroup.com/our-companies/audacy) - [Christal Radio](https://katzradiogroup.com/our-companies/christal-radio) - [Eastman Radio](https://katzradiogroup.com/our-companies/eastman-radio) - [Katz Radio](https://katzradiogroup.com/our-companies/katz-radio) - [Katz Digital Audio](https://katzdigital.com/?__hstc=35808767.200993d2212d2534581fce605877360a.1661782191666.1661782191666.1661785502334.2&__hssc=35808767.1.1661785502334&__hsfp=3339184355) - [Katz Multicultural](https://katzmulticultural.com/?__hstc=35808767.200993d2212d2534581fce605877360a.1661782191666.1661782191666.1661785502334.2&__hssc=35808767.1.1661785502334&__hsfp=3339184355) - [Katz Partnerships](https://katzradiogroup.com/our-companies/krg-partnerships) - [- Katz Agricultural Marketing](https://katzradiogroup.com/katz-agricultural-marketing) - [- Katz Sports Marketing](https://katzradiogroup.com/sports) - [Insights](https://insights.katzradiogroup.com/) - [Careers](https://katzradiogroup.com/careers) - [Press](https://katzmedia.com/pressroom/company/katz-radio-group?__hstc=35808767.c71eed30486d5d69e0f915f2b50573dc.1672328506450.1673540405517.1674574731424.6&__hssc=35808767.3.1674574731424&__hsfp=2327326860) - [Contact Us](https://katzradiogroup.com/contact-us) [\< Back to Insights](https://insights.katzradiogroup.com/) [Sound Answers](https://insights.katzradiogroup.com/tag/sound-answers) # Radio Dominates the Dashboard March 27, 2025 ![](https://insights.katzradiogroup.com/hubfs/car-dashboard-featured-image.jpg) ![Featured Image](https://insights.katzradiogroup.com/hubfs/car-dashboard-featured-image.jpg) [\< Back to Insights](https://insights.katzradiogroup.com/) # Radio Dominates the Dashboard by Katz Radio Group • March 27, 2025 ### Radio Delivers Highest Reach and Engagement In the Car The automobile is prime real estate for marketers looking to reach consumers on-the-go, close to the point of purchase - when messaging can be most effective. To make the most of these marketing moments, brands need an ad-supported media that maximizes both in-car reach and engagement. No small feat, but one radio continues to master even in the evolving media landscape. **THE INFINITE DIAL AFFIRMS RADIO'S IN-CAR REACH**  The latest Infinite Dial provides a wealth of information about the audio landscape and insight into the plethora of entertainment options readily available to consumers in, and around, their cars: 9 in 10 people have a smartphone, placing endless entertainment options truly at their fingertips; nearly three-quarters listen to online audio each week, and nearly one-third listen to podcasts. Yet, even with these growing digital entertainment options, the Infinite Dial once again affirms radio's dominant reach in the in-car media environment. *Click gray circle to enlarge.*    3 out of every 4 car users listen to AM/FM radio in the car, making it the top audio choice on the road. Radio's in-car audience is +35% higher than its nearest competitor, online audio - which includes AM/FM content under its umbrella, alongside pureplays and other audio services. Radio's reach in the car is also more than twice the size of podcasts' and 3x larger than SiriusXM's.  **RADIO DOMINATES IN-CAR MESSAGING OPPORTUNITIES** Another source of invaluable in-car audio data, outside of the Infinite Dial, is Edison Research’s Share of Ear. According to a recent Cumulus Media | Westwood One analysis, 9 out of every 10 minutes of ad supported listening time is spent with AM/FM radio. Radio captures 12x more listening time than its nearest competitor, podcasts, and upwards of 21x more than ad-supported streaming audio.   *Click gray circle to enlarge.*   Radio is essential for marketers looking to reach consumers where and when other media cannot - in the car. Radio provides opportunities to connect brands with attentive and captive audiences by effectively owning the in-car audio space. By choosing to advertise on AM/FM Radio, both OTA or streaming, brands are maximizing their in-car messaging opportunities and engaging on-the-go target consumers. 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