--- title: Katz Radio Group Sound Answers Release 19 description: Katz Radio Group is updating the marketplace regularly with new insights on America's perceptions and behaviors toward audio, communities, and brands. image: https://insights.katzradiogroup.com/hubfs/Stock%20images/vote-stickers-blog.jpg --- [![KRG-Logo-White-1](https://insights.katzradiogroup.com/hubfs/KRG-Logo-White-1.svg "KRG-Logo-White-1")](https://katzradiogroup.com/) - [About KRG](https://katzradiogroup.com/about-us) - [Our Culture](https://katzradiogroup.com/our-culture) - Our Companies - [Alliance Audio Networks](https://katzradiogroup.com/alliance) - [Audacy](https://katzradiogroup.com/our-companies/audacy) - [Christal Radio](https://katzradiogroup.com/our-companies/christal-radio) - [Eastman Radio](https://katzradiogroup.com/our-companies/eastman-radio) - [Katz Radio](https://katzradiogroup.com/our-companies/katz-radio) - [Katz Digital Audio](https://katzdigital.com/?__hstc=35808767.200993d2212d2534581fce605877360a.1661782191666.1661782191666.1661785502334.2&__hssc=35808767.1.1661785502334&__hsfp=3339184355) - [Katz Multicultural](https://katzmulticultural.com/?__hstc=35808767.200993d2212d2534581fce605877360a.1661782191666.1661782191666.1661785502334.2&__hssc=35808767.1.1661785502334&__hsfp=3339184355) - [Katz Partnerships](https://katzradiogroup.com/our-companies/krg-partnerships) - [- Katz Agricultural Marketing](https://katzradiogroup.com/katz-agricultural-marketing) - [- Katz Sports Marketing](https://katzradiogroup.com/sports) - [Insights](https://insights.katzradiogroup.com/) - [Careers](https://katzradiogroup.com/careers) - [Press](https://katzmedia.com/pressroom/company/katz-radio-group?__hstc=35808767.c71eed30486d5d69e0f915f2b50573dc.1672328506450.1673540405517.1674574731424.6&__hssc=35808767.3.1674574731424&__hsfp=2327326860) - [Contact Us](https://katzradiogroup.com/contact-us) [\< Back to Insights](https://insights.katzradiogroup.com/) [Sound Answers](https://insights.katzradiogroup.com/tag/sound-answers) # Radio Optimizes Political Campaigns August 27, 2020 ![](https://insights.katzradiogroup.com/hubfs/Stock%20images/vote-stickers-blog.jpg) ![Featured Image](https://insights.katzradiogroup.com/hubfs/Stock%20images/vote-stickers-blog.jpg) [\< Back to Insights](https://insights.katzradiogroup.com/) # Radio Optimizes Political Campaigns by Katz Radio Group • August 27, 2020   ### Campaigning for Radio on Political Buys **RADIO BOOSTS TV + DIGITAL/SOCIAL CAMPAIGNS** As the Republican National Convention comes to a close, there are less than 70 days left until Election Day. The window for campaigns to make an impact on voters is even smaller than that, since many Americans will be casting their ballot prior to November 3rd in early voting states, or with mail-in voting. In order to take advantage of the precious remaining weeks ahead, agencies need to focus on using the right media mix to reach and influence the most local voters. According to a recent series of Nielsen Media Impact case studies, the right media mix *must* include radio. Overall, political campaigns tend to allocate under 5% of their budget to radio. Nielsen Media Impact case studies illustrate how re-configuring a campaign's existing budget to allocate 20% to radio can improve reach, impressions, frequency and cost efficiency. Looking at a Los Angeles case study that explores optimization options for a a $1.5M ad budget, Nielsen finds that adding Radio into the media mix of TV and Digital / Social Media improves reach by +28% and frequency by +5%, without adding any money to the total budget. *Click gray circle to enlarge chart.*   In an election where every vote counts, reaching the most voters with effective frequency is paramount. Radio is the key to optimizing media mixes to ensure a candidate's voice and message make an impact. And beyond offering scale, radio is a reliable ad vehicle in today's volatile times - safe, trusted, and nimble.   [For more information from Inside Radio.](http://www.insideradio.com/free/using-moneyball-media-planning-political-campaigns-can-reach-more-voters/article_2c9f4b64-dc5c-11ea-8045-6fa2dfaf3fe5.html) If you're interested in more of Katz's political insights, visit our [Political Insights Page](https://insights.katzmedia.com/political).   [\< Back to Insights](https://insights.katzradiogroup.com/) ![](https://insights.katzradiogroup.com/hubfs/katz-media-radio-2022/Group%2054.svg) ## More Case Studies ## Reach Consumers on the Road with Radio May 2, 2022 ## Reach Consumers on the Road with Radio May 2, 2022 ## Reach Consumers on the Road with Radio May 2, 2022 Featured Insights - [Radio Ads Put Consumers in Motion](https://insights.katzradiogroup.com/katz-radio-group-sound-answers-131-radio-ads-put-consumers-in-motion) - [When the Storm Hits, Radio Keeps Communities Connected](https://insights.katzradiogroup.com/katz-radio-group-sound-answers-130-radios-role-in-emergency) - 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