--- title: Katz Radio Group Sound Answers Release 65 description: Katz Radio Group is updating the marketplace regularly with new insights on America's perceptions and behaviors toward audio, communities, and brands. image: https://insights.katzradiogroup.com/hubfs/Canva%20images/fireworks-blog.png --- [![KRG-Logo-White-1](https://insights.katzradiogroup.com/hubfs/KRG-Logo-White-1.svg "KRG-Logo-White-1")](https://katzradiogroup.com/) - [About KRG](https://katzradiogroup.com/about-us) - [Our Culture](https://katzradiogroup.com/our-culture) - Our Companies - [Alliance Audio Networks](https://katzradiogroup.com/alliance) - [Audacy](https://katzradiogroup.com/our-companies/audacy) - [Christal Radio](https://katzradiogroup.com/our-companies/christal-radio) - [Eastman Radio](https://katzradiogroup.com/our-companies/eastman-radio) - [Katz Radio](https://katzradiogroup.com/our-companies/katz-radio) - [Katz Digital Audio](https://katzdigital.com/?__hstc=35808767.200993d2212d2534581fce605877360a.1661782191666.1661782191666.1661785502334.2&__hssc=35808767.1.1661785502334&__hsfp=3339184355) - [Katz Multicultural](https://katzmulticultural.com/?__hstc=35808767.200993d2212d2534581fce605877360a.1661782191666.1661782191666.1661785502334.2&__hssc=35808767.1.1661785502334&__hsfp=3339184355) - [Katz Partnerships](https://katzradiogroup.com/our-companies/krg-partnerships) - [- Katz Agricultural Marketing](https://katzradiogroup.com/katz-agricultural-marketing) - [- Katz Sports Marketing](https://katzradiogroup.com/sports) - [Insights](https://insights.katzradiogroup.com/) - [Careers](https://katzradiogroup.com/careers) - [Press](https://katzmedia.com/pressroom/company/katz-radio-group?__hstc=35808767.c71eed30486d5d69e0f915f2b50573dc.1672328506450.1673540405517.1674574731424.6&__hssc=35808767.3.1674574731424&__hsfp=2327326860) - [Contact Us](https://katzradiogroup.com/contact-us) [\< Back to Insights](https://insights.katzradiogroup.com/) [Sound Answers](https://insights.katzradiogroup.com/tag/sound-answers) # July 4th Survey • Radio Powers the Audio Landscape • The Katz Local Vote July 7, 2022 ![](https://insights.katzradiogroup.com/hubfs/Canva%20images/fireworks-blog.png) ![Featured Image](https://insights.katzradiogroup.com/hubfs/Canva%20images/fireworks-blog.png) [\< Back to Insights](https://insights.katzradiogroup.com/) # July 4th Survey • Radio Powers the Audio Landscape • The Katz Local Vote by Katz Radio Group • July 7, 2022   ### Radio Delivers Engaged Consumers Over July 4th Weekend **NEW KATZ SURVEY TRACKS CONSUMER ACTIVITIES AND AUDIO CONSUMPTION**  The 4th of July is one of the more audio-heavy holidays, with the sounds of fireworks heard by 9 out of every 10 people across the country - possibly as ubiquitous and synonymous to the day as the sight of the American flag. A new post-July 4th survey from Katz Media explores other holiday weekend audio findings, including how AM/FM radio is the platform of choice to reach active and engaged consumers. **7 IN 10 LISTENED TO AM/FM RADIO IN-CAR OVER JULY 4TH WEEKEND** Katz conducted a survey of over 1,000 people across the U.S. in the days after July 4th to find out about their holiday weekend activities. 80% of respondents reported using a car over the July 4th weekend, and 95% listened to audio while doing so. Radio was by far the leading audio choice, with **7 in 10 tuning in to AM/FM** (over-the-air, or via station streams/apps), ahead of pureplay streaming services (26%), satellite radio (25%), and podcasts (12%). AM/FM radio marks advertisers' best bet to connect with holiday weekend revelers in the car. *Click gray circle to enlarge chart.*   **RADIO LISTENERS ARE ACTIVE AND ENGAGED CONSUMERS** Radio consumers used their cars to engage in a variety of activities over the holiday weekend, including going to BBQs (49%), fireworks shows (33%), the beach (30%), and getting away for day trips or vacations (16%). Listeners also reported taking part in consumer activities, including shopping holiday sales online (16%) and in-store (11%), going to bars or restaurants (31%), and going to the movies (9%). AM/FM radio continues to be the best bet for businesses looking to reach active and engaged consumers over holiday weekends.  *Click gray circle to enlarge.*    ---   ### Radio Powers the Audio Landscape **TOTAL AUDIO SERVES UP NEAR-TOTAL REACH** The new Nielsen Audio Today 2022 report paints a robust picture of the powerful audio landscape. Nielsen finds that total audio, inclusive of AM/FM radio, streaming music services, satellite radio, and podcasts, garners nearly **universal monthly reach** across all major age brackets. Marketers that embrace audio and choose to include traditional and digital options in their audio marketing plans have the chance to engage **99%** of consumers across generations, more than all other media measured by Nielsen.  *Click gray circle to enlarge chart.*    **TOTAL AUDIO AUDIENCE DRIVEN BY AM/FM RADIO** The vast majority of total audio's reach comes from the AM/FM radio audience. With levels spanning 87%-99% among the major demographic breaks, including among Black Americans and Hispanics, AM/FM radio is the only audio platform that can deliver the scale advertisers need. Marketers that include radio in their audio mix can generate **+55%** more incremental reach on top of their digital and other audio buys.  *Click gray circle to enlarge chart.*    **AUDIO LISTENERS ARE KEY PLAYERS IN LOCAL ECONOMIES** Nielsen finds that audio listeners are more likely to have major purchases on the horizon than the average adult, making them important players in their local economies. Radio listeners are +6% more likely to book air travel and +4% more likely to buy a major appliance in the next 12 months, while podcast listeners are +12% more likely to purchase a home entertainment system, and +8% more likely to purchase financial products than the average adult.  *Chart is interactive; click gray circle to enlarge.*    In the evolving media landscape, audio's diverse offerings are truly capturing consumers' time and attention, with AM/FM at the core. Radio listeners contribute significantly to the total audio audience size, as well as to economic activity, making it imperative for advertisers to include radio in their audio mix.  ---   ### The Katz Local Vote: Your Guide to the 2022 Midterm Cycle ![Katz\_Media\_LocalVote-1](https://insights.katzradiogroup.com/hs-fs/hubfs/Katz_Media_LocalVote-1.png?width=350&height=175&name=Katz_Media_LocalVote-1.png) There are 4 months (and 20 state primaries) between now and the general election. As the cycle continues to heat up, let Katz be your go-to for information with the [Local Vote Interactive Guide](https://info.katzmedia.com/katz-local-vote). Whether you are navigating the political landscape for political or brand advertising, you'll be able to use our guide to easily engage with these helpful insights:       Political windows       Governor, Senate, and U.S. House of Representatives races       State political leanings       Voter media usage by state, market, and party affiliation       And more to come! See below for a quick preview of the Local Vote Interactive Guide, including the main menu, voter timeline, and a sample of data for the state of Maryland, where citizens are gearing up to vote in their primary in the next two weeks. *Click gray circle to enlarge.*   [Go to the Katz Local Vote Interactive Guide.](https://info.katzmedia.com/katz-local-vote)   [\< Back to Insights](https://insights.katzradiogroup.com/) ![](https://insights.katzradiogroup.com/hubfs/katz-media-radio-2022/Group%2054.svg) ## More Case Studies ## Reach Consumers on the Road with Radio May 2, 2022 ## Reach Consumers on the Road with Radio May 2, 2022 ## Reach Consumers on the Road with Radio May 2, 2022 Featured Insights - [Radio Ads Put Consumers in Motion](https://insights.katzradiogroup.com/katz-radio-group-sound-answers-131-radio-ads-put-consumers-in-motion) - [When the Storm Hits, Radio Keeps Communities Connected](https://insights.katzradiogroup.com/katz-radio-group-sound-answers-130-radios-role-in-emergency) - [Holiday Magic Is Already in the Air - and on the Air](https://insights.katzradiogroup.com/katz-radio-group-sound-answers-130-holiday-magic-is-already-in-the-air) - [From Kickoff to Clicks: Radio Scores Big with Web Traffic](https://insights.katzradiogroup.com/from-kickoff-to-clicks-radio-scores-big-with-werb-traffic) - [The Road Ahead Still Sounds Like Radio](https://insights.katzradiogroup.com/katz-radio-group-sound-answers-129-the-road-ahead-still-sounds-like-radio) ## The latest Insights from Katz Directly to Your Inbox [![SIGN UP NOW](https://no-cache.hubspot.com/cta/default/4962667/131bf4de-93eb-46a6-a824-2653c840ebef.png)](https://cta-redirect.hubspot.com/cta/redirect/4962667/131bf4de-93eb-46a6-a824-2653c840ebef) ![girl Image](https://insights.katzradiogroup.com/hubfs/pexels-photo-813940%20copy%201%20(1).png) Katz Local Vote ![Group 28](https://insights.katzradiogroup.com/hubfs/katz-media-radio-2022/Group%2028.svg) Your Media Compass for the U.S. Political Landscape INTERACTIVE GUIDE Find out what ![Frame](https://insights.katzradiogroup.com/hubfs/Frame.png) can do for your business VISIT THE WEBSITE ## The Katz Audio ABCs Initiative Marketing Analytics for the Audio Renaissance AUDIO ABCS FOLLOW KATZ ON LINKEDIN ![linkedin icon](https://insights.katzradiogroup.com/hubfs/katz-media-radio-2022/Group%20(2).svg) ## Receive the Latest Insights from Katz Radio Group Directly to Your Inbox [![SIGN UP NOW](https://no-cache.hubspot.com/cta/default/4962667/002bdfd0-f313-4184-85ce-7e9a46eff3b0.png)](https://cta-redirect.hubspot.com/cta/redirect/4962667/002bdfd0-f313-4184-85ce-7e9a46eff3b0) ![girl Image](https://insights.katzradiogroup.com/hubfs/Screen%20Shot%202022-12-06%20at%203.33.18%20PM.png) Explore More Insights at the [Katz Media Group Insights Hub](https://katzmedia.com/insights) - 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