The Katz Local Vote: Helping Radio Get Its Share of Political Ad Dollars

YOUR GUIDE TO THE 2024 ELECTION CYCLE

We are days away from the first contest of the 2024 presidential election cycle, when Republicans will cast their ballots in the Iowa caucuses. As the cycle progresses, it is Katz's goal to promote local radio as a powerful asset for any political campaign. With state and market-level data on voter affiliation, behaviors, media usage, and format preference, the Local Vote is full of insights to educate campaigns on the power of AM/FM radio to engage local voters.

See below for a quick preview of the Local Vote Interactive Guide, including a sample of data for Iowa, where Republicans are voting in the caucuses on Monday. Iowan Democrats have opted to conduct a mail-in vote for presidential preference this year, with results available on March 5th.

STATE HIGHLIGHT: AM/FM DELIVERS REPUBLICANS IN IOWA

Want to reach Republicans across Iowa? Katz's Local Vote analyzes data from Nielsen Scarborough to highlight the best media for engaging them in DMAs across the state: AM/FM radio. Looking at the home DMA of its capital, Des Moines, radio reaches 91% of Republicans, ahead of all other platforms, including broadcast and cable TV, social media, and streaming video. The radio formats best suited to target local Republicans in Des Moines are Adult Contemporary, News/Talk/Sports, and Country. Want to learn more? Click the link below the preview to access the full guide. 

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Click here to launch Katz's Local Vote Interactive Guide.