--- title: Katz Radio Group Sound Answers 93 - Eye on the Iowa Caucuses description: Katz Radio Group is updating the marketplace regularly with new insights on America's perceptions and behaviors toward audio, communities, and brands. image: https://insights.katzradiogroup.com/hubfs/republican-featured-image.jpg --- [![KRG-Logo-White-1](https://insights.katzradiogroup.com/hubfs/KRG-Logo-White-1.svg "KRG-Logo-White-1")](https://katzradiogroup.com/) - [About KRG](https://katzradiogroup.com/about-us) - [Our Culture](https://katzradiogroup.com/our-culture) - Our Companies - [Alliance Audio Networks](https://katzradiogroup.com/alliance) - [Audacy](https://katzradiogroup.com/our-companies/audacy) - [Christal Radio](https://katzradiogroup.com/our-companies/christal-radio) - [Eastman Radio](https://katzradiogroup.com/our-companies/eastman-radio) - [Katz Radio](https://katzradiogroup.com/our-companies/katz-radio) - [Katz Digital Audio](https://katzdigital.com/?__hstc=35808767.200993d2212d2534581fce605877360a.1661782191666.1661782191666.1661785502334.2&__hssc=35808767.1.1661785502334&__hsfp=3339184355) - [Katz Multicultural](https://katzmulticultural.com/?__hstc=35808767.200993d2212d2534581fce605877360a.1661782191666.1661782191666.1661785502334.2&__hssc=35808767.1.1661785502334&__hsfp=3339184355) - [Katz Partnerships](https://katzradiogroup.com/our-companies/krg-partnerships) - [- Katz Agricultural Marketing](https://katzradiogroup.com/katz-agricultural-marketing) - [- Katz Sports Marketing](https://katzradiogroup.com/sports) - [Insights](https://insights.katzradiogroup.com/) - [Careers](https://katzradiogroup.com/careers) - [Press](https://katzmedia.com/pressroom/company/katz-radio-group?__hstc=35808767.c71eed30486d5d69e0f915f2b50573dc.1672328506450.1673540405517.1674574731424.6&__hssc=35808767.3.1674574731424&__hsfp=2327326860) - [Contact Us](https://katzradiogroup.com/contact-us) [\< Back to Insights](https://insights.katzradiogroup.com/) [Sound Answers](https://insights.katzradiogroup.com/tag/sound-answers) # Eye on the Iowa Caucuses January 11, 2024 ![](https://insights.katzradiogroup.com/hubfs/republican-featured-image.jpg) ![Featured Image](https://insights.katzradiogroup.com/hubfs/republican-featured-image.jpg) [\< Back to Insights](https://insights.katzradiogroup.com/) # Eye on the Iowa Caucuses by Katz Radio Group • January 11, 2024 ### The Katz Local Vote: Helping Radio Get Its Share of Political Ad Dollars **YOUR GUIDE TO THE 2024 ELECTION CYCLE** We are days away from the first contest of the 2024 presidential election cycle, when Republicans will cast their ballots in the Iowa caucuses. As the cycle progresses, it is Katz's goal to promote local radio as a powerful asset for any political campaign. With state and market-level data on voter affiliation, behaviors, media usage, and format preference, the Local Vote is full of insights to educate campaigns on the power of AM/FM radio to engage local voters. See below for a quick preview of the Local Vote Interactive Guide, including a sample of data for Iowa, where Republicans are voting in the caucuses on Monday. Iowan Democrats have opted to conduct a mail-in vote for presidential preference this year, with results available on March 5th. STATE HIGHLIGHT: AM/FM DELIVERS REPUBLICANS IN IOWA Want to reach Republicans across Iowa? Katz's Local Vote analyzes data from Nielsen Scarborough to highlight the best media for engaging them in DMAs across the state: AM/FM radio. Looking at the home DMA of its capital, Des Moines, radio reaches 91% of Republicans, ahead of all other platforms, including broadcast and cable TV, social media, and streaming video. The radio formats best suited to target local Republicans in Des Moines are Adult Contemporary, News/Talk/Sports, and Country. Want to learn more? Click the link below the preview to access the full guide.  *Click gray circle to enlarge.*   [Click here to launch Katz's Local Vote Interactive Guide](https://view.genial.ly/5ea310a6666fa90d800697c4).    [\< Back to Insights](https://insights.katzradiogroup.com/) ## More Sound Answers ## [Radio Delivers Most Valuable NFL Fans](https://insights.katzradiogroup.com/sound-answers-93-radio-delivers-most-valuable-nfl-fans) January 2024 ## [Radio's Place in the Media Landscape](https://insights.katzradiogroup.com/sound-answers-93-radios-place-in-the-media-landscape) January 2024 ## Receive the Latest Insights from Katz Radio Group Directly to Your Inbox [![SIGN UP NOW](https://no-cache.hubspot.com/cta/default/4962667/a9ac8b30-448e-4d28-afe6-3a69de769fd4.png)](https://cta-redirect.hubspot.com/cta/redirect/4962667/a9ac8b30-448e-4d28-afe6-3a69de769fd4) ![girl Image](https://insights.katzradiogroup.com/hubfs/Screen%20Shot%202022-12-06%20at%203.33.18%20PM.png) Explore More Insights at the [Katz Media Group Insights Hub](https://katzmedia.com/insights) - [![linkedin icon](https://insights.katzradiogroup.com/hubfs/footer-icons/linkedin.svg) ![linkedin icon](https://insights.katzradiogroup.com/hubfs/Katz_audio_2022/Images/linkedin-hover.svg)](https://www.linkedin.com/company/katz-media) - [![facebook icon](https://insights.katzradiogroup.com/hubfs/footer-icons/fb.svg) ![facebook icon](https://insights.katzradiogroup.com/hubfs/Katz_audio_2022/Images/facebook-hover.svg)](https://www.facebook.com/katzmediagrp/) - [![twitter icon](https://insights.katzradiogroup.com/hubfs/footer-24/twiiter-icon.svg) ![twitter icon](https://insights.katzradiogroup.com/hubfs/footer-24/twiiter-hover.svg)](https://x.com/katz__media) - [![instagram icon](https://insights.katzradiogroup.com/hubfs/footer-icons/insta.svg) ![instagram icon](https://insights.katzradiogroup.com/hubfs/Katz_audio_2022/Images/instagram-hover.svg)](https://www.instagram.com/katz__media) [Katz Media](https://katzmedia.com/?__hstc=197324272.bdaa4248aa517425f458118c72fd868d.1667930645629.1668793200143.1668795772174.5&__hssc=197324272.24.1668795772174&__hsfp=4183881444) [Katz Digital](https://katzdigital.com/?__hstc=144246122.6db9fa5dfba869d43bf04b2e82cf5310.1660156676594.1660156676594.1660156676594.1&__hssc=144246122.1.1660156676594&__hsfp=3339184355) [Katz Live](https://katzdigital.com/katz-live/) [Katz Radio Group](https://katzradiogroup.com/?__hstc=197324272.bdaa4248aa517425f458118c72fd868d.1667930645629.1668793200143.1668795772174.5&__hssc=197324272.24.1668795772174&__hsfp=4183881444) [Katz Television](https://katztvgroup.com/?__hstc=197324272.bdaa4248aa517425f458118c72fd868d.1667930645629.1668793200143.1668795772174.5&__hssc=197324272.24.1668795772174&__hsfp=4183881444) [Katz Multicultural](https://katzmulticultural.com/?__hstc=197324272.bdaa4248aa517425f458118c72fd868d.1667930645629.1668793200143.1668795772174.5&__hssc=197324272.24.1668795772174&__hsfp=4183881444) **[Katz Media](https://katzmedia.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658)** [Katz Digital](https://katzdigital.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658) [Katz Live](https://katzdigital.com/katz-live/) [Katz Radio Group](https://katzradiogroup.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658) [Katz Television](https://katztvgroup.com/) [Katz Multicultural](https://katzmulticultural.com/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682693976013.1682701743491.28&__hssc=144246122.1.1682701743491&__hsfp=1061877658) [Privacy Policy](https://katzmedia.com/privacypolicy/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682691133061.1682693976013.27&__hssc=144246122.1.1682693976013&__hsfp=2089710868)[Terms of Use](https://katzmedia.com/terms-of-use/?__hstc=144246122.583af8e7ff4bfbbcae4df4df6105d03b.1675439576231.1682691133061.1682693976013.27&__hssc=144246122.1.1682693976013&__hsfp=2089710868)Cookie Preferences This site is for business use only. 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