--- title: Data-Driven Radio Improves Online Engagement description: As America's authority on results-driven radio, Katz Radio Group is sharing new insights on audio's ability to meet custom marketing objectives. image: https://insights.katzradiogroup.com/hubfs/light-bulbs-featured-image.jpg --- [![KRG-Logo-White-1](https://insights.katzradiogroup.com/hubfs/KRG-Logo-White-1.svg "KRG-Logo-White-1")](https://katzradiogroup.com/) - [About KRG](https://katzradiogroup.com/about-us) - [Our Culture](https://katzradiogroup.com/our-culture) - Our Companies - [Alliance Audio Networks](https://katzradiogroup.com/alliance) - [Audacy](https://katzradiogroup.com/our-companies/audacy) - [Christal Radio](https://katzradiogroup.com/our-companies/christal-radio) - [Eastman Radio](https://katzradiogroup.com/our-companies/eastman-radio) - [Katz Radio](https://katzradiogroup.com/our-companies/katz-radio) - [Katz Digital Audio](https://katzdigital.com/?__hstc=35808767.200993d2212d2534581fce605877360a.1661782191666.1661782191666.1661785502334.2&__hssc=35808767.1.1661785502334&__hsfp=3339184355) - [Katz Multicultural](https://katzmulticultural.com/?__hstc=35808767.200993d2212d2534581fce605877360a.1661782191666.1661782191666.1661785502334.2&__hssc=35808767.1.1661785502334&__hsfp=3339184355) - [Katz Partnerships](https://katzradiogroup.com/our-companies/krg-partnerships) - [- Katz Agricultural Marketing](https://katzradiogroup.com/katz-agricultural-marketing) - [- Katz Sports Marketing](https://katzradiogroup.com/sports) - [Insights](https://insights.katzradiogroup.com/) - [Careers](https://katzradiogroup.com/careers) - [Press](https://katzmedia.com/pressroom/company/katz-radio-group?__hstc=35808767.c71eed30486d5d69e0f915f2b50573dc.1672328506450.1673540405517.1674574731424.6&__hssc=35808767.3.1674574731424&__hsfp=2327326860) - [Contact Us](https://katzradiogroup.com/contact-us) Back to: [< All Case Studies](https://insights.katzradiogroup.com/case-studies) [< All Radio Insights](https://insights.katzradiogroup.com/) [Case Study](https://insights.katzradiogroup.com/case-studies) # Data-Driven Radio Improves Online Engagement November 19, 2020 ![](https://insights.katzradiogroup.com/hubfs/light-bulbs-featured-image.jpg) ![Featured Image](https://insights.katzradiogroup.com/hubfs/light-bulbs-featured-image.jpg) [< See All Case Studies](https://insights.katzradiogroup.com/case-studies) # Data-Driven Radio Improves Online Engagement by Admin • November 19, 2020 ### Utility Provider • Web Lift A Utility Provider was successfully utilizing radio to grow web traffic, and wanted to analyze their performance in 9 markets in order to make data-driven decisions on how to use radio more effectively. Katz worked with AnalyticOwl to provide the client with a holistic view of the campaign performance at the midpoint, giving the client a chance to implement optimizations, and at the campaign’s end, to analyze how the changes impacted results.    Phase 1 of the campaign led to a **+12.5%** lift in total website traffic attributed to radio advertising. Pleased with the initial findings and eager to amplify what was working best, the client implemented changes in scheduling and the creative mix. As a result, Phase 2 radio led to a **+14.4%** lift in total website traffic. The client's data-driven optimizations successfully boosted the campaign performance by **+15%**. 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