Highlighting Readers' Favorite Insights
Katz is proud of all the work we have shared with readers over the past year, covering diverse topics relevant to the radio marketplace - from the ag industry and auto aftermarket, all the way to voters and WFH levels. Looking ahead at 2025, Katz has even more articles, insights, analyses, and case studies in store to keep our community of radio, agency, and advertiser partners at the forefront of the evolving audio landscape.
Here are Katz's most read insights from 2024 - plus a bonus list at the end of the most popular Case Studies from our new library!
Radio's Place in the Media Landscape: Katz started the year off with a fresh look at the media universe, analyzing the latest Audience Insights data from Nielsen. Click through for details on radio's commanding reach in this evolving media landscape. READ MORE.
Black American Listeners' Favorite Radio Stations: Katz kicked off Black History Month with an exploration of Black American radio listeners. Check out the study findings on these avid fans and the connection they have with their favorite local stations. READ MORE.
Radio Makes Political Campaigns Work SMARTER not Harder: Katz curated some key takeaways from Nielsen's latest political study to showcase why AM/FM radio should be considered a priority for engaging voters in the evolving media landscape. READ MORE.
Radio and Trust go Hand in Hand: Katz surveyed adults across the country posing a simple question about a not so simple issue - media trust. Our simple probe into the minds of consumers turned up some encouraging news for the radio industry and advertisers. READ MORE.
Holiday by the Numbers: This report took a deep dive into the latest consumer trends and sentiments around the upcoming holiday season, and uncovered the unmatched power of radio to captivate and connect with shoppers. READ MORE.
Rev Up Your Auto Aftermarket Marketing Strategy with Radio: Katz explored changes in the auto industry that are contributing to increased consumer spending in the aftermarket category. Learn more about this lucrative sector and how radio's strengths benefit brands. READ MORE.
Radio Delivers Media Super-Users and Light-Users: Katz analyzed Nielsen Scarborough data on Adults 25-54, to see how radio fits into their lives alongside television and the internet. Whether they're a super-user of other media, or an under-engaged consumer - radio is a staple among them all. READ MORE.
The Black American Consumer, A Major Influence on Spending and the Economy: This Katz report looked at the opportunities for marketers and advertisers around reaching Black American Consumers, and why radio is a MUST in the media mix. READ MORE.
A Medium for All Seasons: Katz analyzed three years of Nielsen audience data for evidence of seasonality in radio listening. No matter how you slice it, radio listening levels are robust throughout the year. READ MORE.
Radio Amplifies Big Game Impact: Katz's 2024 Post-Super Bowl Survey tapped into the on-air conversations that listeners encountered in the days after Sunday's Big Game. Find out who was listening, what the hot topics were, and where people heard them. READ MORE.
BONUS!
Case Study: Radio is a Sure Bet for Casinos: Katz's case study provides evidence that investments in radio advertising are paying off for casinos. See why radio advertising is part of the "winning hand" for casinos to get people excited about their offerings and grow intent to visit. READ MORE.
Case Study: Radio Works, You Can Take That to the Bank: This case study from Katz shows why radio is an ideal platform for financial institutions to make people aware of their offerings and grow consideration among consumers. READ MORE.
Case Study: Radio Influences Online Shoppers During the Holiday Season: Katz's holiday-themed case study shares results for an e-commerce company that turned to radio to boost web traffic. See how radio, especially local endorsers, drove results. READ MORE.
