Over the past three years, Katz has been sharing its Sound Answers newsletter, updating the marketplace regularly with insights on consumers' perceptions and behaviors toward radio, brands, and their local communities. Moving into 2023, Katz will continue to promote timely and engaging insights, case studies, analyses, and more, to help provide the sound answers needed to succeed in today's ever evolving media landscape. To see how far radio has come and what issues were of interest to readers in the past year, here are the top 10 most read Sound Answers releases from 2022:
Release 61 (5.5.22): This issue covers radio's dominant place in the media landscape with data from Nielsen's Audience Insights Report, a look at what car buyers want in terms of in-car audio, and a Katz deep dive on radio and the D2C category. Click to read more.
Release 64 (6.23.22): This week covers new Nielsen data on the AM/FM radio streaming landscape, Katz's analysis of MRI-Simmons data that shows why MLB listeners are valuable consumers, and a new back-to-school sales forecast from Mastercard SpendingPulse. Click to read more.
Release 53 (1.13.22): This issue kicks off 2022 with a fresh Katz case study showing radio's impact on brand health metrics for a Digital Wellness Brand, the newly launched Katz Multicultural website, and a year-end look at Nielsen PPM data. Click to read more.
Release 63 (6.9.22): This issue shares findings from two new Katz case studies covering why early radio investment pays off for political campaigns and how consumers engaged with radio over Memorial Day. Also learn about the NRF's Father's Day spending forecast. Click to read more.
Release 58 (3.24.22): This issue highlights radio audience growth in Nielsen's February 2022 PPM release, tracks smart speaker growth with stats from the new Infinite Dial , and reveals what's in store for radio in BIA's local ad forecast. Click to read more.
Release 54 (1.27.22): This week highlights consumer trust in radio with data from MRI-Simmons, shares Westwood One insights on how radio can supersize QSR campaigns, and examines Nielsen RADAR data on where consumers are listening to radio throughout the day. Click to read more.
Release 66 (7.21.22): This week covers "Share of Ear" data on radio's ability to maximize audio ad messaging across locations, a new Katz survey showcasing how AM/FM radio resonates with satellite radio listeners, and a new Audacy report that finds audio ad engagement rises with frequency. Click to read more.
Release 57 (3.10.22): This issue highlights radio's "Share of Ear" dominating in-car messaging opportunities, a Cumulus Media | Westwood One Audio Active Group study on how radio audiences are more receptive to ads, and evidence of a local awakening for retailers with data from WD Partners. Click to read more.
Release 62 (5.19.22): This week celebrates radio's massive "Share of Ear" in the car, radio's ability to deliver local consumer connections with Techsurvey 2022 data, and the relaunch of the Katz Local Vote, your go-to guide for navigating the midterm election cycle. Click to read more.
Release 70 (9.29.22): This issue shares Katz's new political case study on how early and diverse radio buys drive results for incumbents, Nielsen's Audio Today report focusing on Black Americans, and a look at consumers' waning trust in social platforms. Click to read more.