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    Jewelry Retailer Case Study • Black American Consumers • Effective Audio Ads

    Sound Answers Retail Consumers Black American Audio Creative Attribution
    February 23, 2023

    Case Studies

    Radio works for advertisers. See audio success stories by vertical and objective.

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    In the News

    IAS Study: Advertisers Need Schoolin’ On Attention Metrics

    Inside Audio Marketing • November 28, 2023

    Comcast, Pfizer Top Radio Advertisers In First 8 Months Of 2023

    Inside Radio • November 27, 2023

    AdImpact: $43M Already Booked In Political Ads For Radio

    Inside Radio • November 20, 2023

    Katz Study: Biden Radio Ads Having Positive Impact On Black Voter Sentiment in Swing States

    Inside Radio • November 17, 2023

    AM/FM Radio Is A Farmer’s Best Friend, Finds New Katz Analysis

    Radio Ink • November 17, 2023

    Radio Works to Drive Business Forward

    ANA • November 14, 2023

    Nielsen: NFL On Radio Reaches Highly Desirable Consumers

    Inside Radio • November 14, 2023

    Holiday Classics Again Rule Top 20 Testing Christmas Songs

    Inside Radio • November 10, 2023

    Katz Local Vote: Radio Is Key To America’s Increasingly Powerful Multicultural Vote

    Radio Ink • November 8, 2023

    Radio’s Share of In-Car Listening Grows as Commuting Trends Up

    Westwood One • November 7, 2023

    U.S. Ad Spend Growth Driven By Big Business Vs. SMBs, Analysis Shows

    Inside Audio Marketing • November 6, 2023

    Broadcasters Foundation Begins Year-End Fundraising Campaign

    BroadcastersFoundation.org • November 3, 2023

    Nielsen: Radio The 'Dominant Platform' For Hispanics

    Inside Radio • November 2, 2023

    Advantage Audio: Sonic Branding Has Massive Effect On Gen Z

    Radio Ink • November 1, 2023

    Spending Tops $1 Billion In 2024 Election Cycle

    Inside Audio Marketing • October 31, 2023

    Mindshare Study: Audio Ads Elicit Higher Levels Of Emotional Intensity

    Inside Audio Marketing • October 31, 2023

    Katz Study: Americans With Highest Net Worth Listen To Eight Radio Formats

    Radio Ink • October 27, 2023

    Here Are The 2023 NAB Marconi Award Winners

    Inside Radio • October 26, 2023

    AM/FM Radio Beat Streaming and YouTube Combined In Q3

    Radio Ink • October 26, 2023

    Coleman Insights: Listeners ‘Expect’ And ‘Enjoy’ Commercials

    Inside Audio Marketing • October 25, 2023

    TV, Or Not TV? It's Still The Latter, As AM/FM Radio Leads Among 18-49s

    Inside Radio • October 24, 2023

    Agencies Play Growing Role In Efforts To Increase Audio Ad Spend

    Inside Audio Marketing • October 23, 2023

    Propelled By Political, U.S. Ad Market To Jump 8.6% To $175.6 Billion

    Inside Audio Marketing • October 23, 2023

    Katz In The News: As Holiday Shopping Nears, Radio Reach Fights Inflation Fatigue

    Radio Ink • October 20, 2023

    P&G Increases Ad Spend And Commitment To Radio

    Inside Radio • October 20, 2023

    In-Home Listening Propels Phillies Radio Broadcast To A 40-Share

    Inside Radio • October 19, 2023

    New Research: AM/FM Radio Is More Effective Than TV for Pharma

    Westwood One • October 17, 2023

    AM/FM Plays A Big Role In The Consumption Of Sports Programming

    Inside Radio • October 13, 2023

    Surprising Statistic: 20% Of Listening To NFL Games On Radio Occurs In-Home

    Inside Audio Marketing • October 11, 2023

    Katz Study: Hispanics Tune In To Travel Destination Radio Ads

    Inside Audio Marketing • October 10, 2023

    Pharma Giants Leverage Radio To Market Updated COVID-19 Vaccines

    Inside Audio Marketing • October 10, 2023

    Katz Study: 76% Of Baseball Fans Listen To Games Weekly, With 72% Noticing Advertised Brands

    Inside Audio Marketing • October 9, 2023

    Brick-and-Mortar Sees 20% Lift After Cutting All Ads But Audio

    Radio Ink • October 6, 2023

    Katz Study Finds Radio Listeners Are MLB’s Most Engaged Fans

    Radio Ink • October 6, 2023

    Why Radio Can’t Afford To Ignore The Multicultural Majority

    Radio Ink • October 6, 2023

    With New Ads Targeting Black And Latino Voters, Biden Campaign Sees Radio Hosts As 'Trusted Messengers'

    Inside Radio • October 4, 2023

    CMA Announces 2023 Broadcast Awards Winners

    CMA Awards • October 3, 2023

    Heavy Radio Listeners are Category Influencers

    Marketing Charts • October 3, 2023

    Radio Is An Indispensable Public Safety Resource

    Inside Radio • October 2, 2023

    Nielsen: NFL Draws TV-like Numbers on Radio, Outperforming Entire Markets

    Inside Radio • September 29, 2023

    Radio Can Scare Up More Revenue During Record Halloween

    Radio Ink • September 29, 2023

    Media Buying Shop’s Message To Clients: Get Ready For Political Ad Crowding

    Inside Radio • September 28, 2023

    Why AM/FM Radio Is A Great Place To Promote Podcasts

    Westwood One Blog • September 25, 2023

    Announcers Reflect On AM Radio’s Relationship With Baseball

    Inside Radio • September 25, 2023

    USBC Media Unveils Its New Era: A Game-Changer in Black-Owned Media

    US Black Chambers, Inc • September 25, 2023

    Hispanics Remain Big Audio Users, But Nielsen Says Language Is Less A Factor Than In The Past

    Inside Radio • September 22, 2023

    Katz Study: Hispanic Audiences Among The Most Engaged With Radio

    Radio Ink • September 19, 2023

    Katz Study Says Radio Was The Top Audio Companion On Summer Road Trips

    Inside Radio • September 18, 2023

    Brand Conversations: The ‘Hidden ROI’ In Media

    Inside Radio • September 18, 2023

    In Updated Outlook, AdImpact Predicts Record-Setting Political Ad Cycle

    Inside Audio Marketing • September 15, 2023

    Here's Why Your Sports Station Needs To Reach More 'Forever Fans.'

    Inside Radio • September 13, 2023

    Radio Seen As Solution To ‘Broken’ Pay TV Ecosystem

    Inside Audio Marketing • September 12, 2023

    Study: ‘Radio Catalyzes Consumer Brand Conversations And Interactions.’

    RAB/Inside Radio • September 11, 2023

    Format Scorecard: Country, AC, Classic Rock Are 2023’s Big Gainers, So Far

    Inside Radio • September 11, 2023

    A Fully Seated FCC Can Enable Increased Investment and Expand Consumer Access to America’s Most Trusted Medium: Local Broadcasting

    NAB Blog • September 8, 2023

    Study: Cross-Format Radio Ads Generate More Web Traffic For Home Improvement Client

    Inside Radio • September 8, 2023

    Study: In-Car Audio Choices Vary Considerably Among Individual Auto Brands

    Inside Radio • September 6, 2023

    Who Is Hispanic?

    Pew Research • September 5, 2023

    Why Radio Should Be on Every Grocery Advertiser’s List

    Radio Matters Blog • September 5, 2023

    Radio’s Primetime Listening Season Is Here. Is Your Station Ready?

    Inside Radio • September 5, 2023

    In The Run-Up To The Holiday Season, Radio Can Help Drive Traffic To Local Retailers

    Inside Radio • September 5, 2023

    AM/FM Radio Accounts For 41 Minutes Of Ad-Supported Audio's Hour, 51 Minutes In Car

    Inside Radio • August 29, 2023

    WARC Says Ad Market ‘Has Turned A Corner.’ Projects Stronger Growth In 2024

    Inside Radio • August 28, 2023

    Radio Ideal For Targeting College Football Super Fans, Says Katz Study

    Radio Ink • August 25, 2023

    Sports Bettors Show 'Steady Consumption' Of Radio, With PM Drive Reaching 71%

    Inside Radio • August 23, 2023

    Survey: Promotions, Loyalty Programs Score High Among Radio Listeners For Restaurants

    Inside Radio • August 22, 2023

    Pew Research Center Provides Key Facts About Radio Listening In The U.S.

    Inside Audio Marketing • August 21, 2023

    While The Major Dollars Come Next Year, $534 Million Is Forecast For Political In 2023

    Inside Radio • August 18, 2023

    Katz Study Finds Radio Ads Increase Intent To Visit Theme Parks

    Inside Audio Marketing • August 15, 2023

    AM/FM Radio Is Driving Theatrical Moviegoing

    Inside Audio Marketing • August 15, 2023

    Radio Has Been Maui’s “Only Lifeline” As Wildfires Rage

    Radio Ink • August 14, 2023

    Hispanic Grocery Opportunities on the Rise

    Progressive Grocer • August 10, 2023

    The Rise of the Cross-Platform Listener

    Audacy • August 8, 2023

    Meet Nielsen’s mSurvey, The Electronic Instrument That Will Replace The Paper Diary

    Inside Radio • August 7, 2023

    Hip-Hop and Advertising – How the Music, Style, and Influence Transformed Culture and Marketing

    Ad Age • August 7, 2023

    Nielsen Gives Clients Option Of Self-Led Remote Diary Reviews

    Inside Radio • August 4, 2023

    Katz: Target Consumers With Messages That Relate To Where They Listen To Radio

    Inside Radio • August 3, 2023

    Study: Audio Beats Video In Grabbing People’s Attention And Generating Brand Recall

    Inside Audio Marketing • August 2, 2023

    P&G Hiked Ad Spend By $453 Million Last Quarter

    Inside Radio • August 1, 2023

    Issue Ad Spending Is Up Double-Digits So Far In 2023, With Radio Among The Benefactors

    Inside Radio  • August 1, 2023

    2023 Radio Hall Of Fame Inductees Announced

    All Access  • July 31, 2023

    Research Shows Value Of Agricultural Radio To Farmers Nationwide

    Inside Radio  • July 27, 2023

    Marketers/Agencies: Take The “Me” Out Of “Media”; AM/FM Radio Has Biggest Disconnect Between Perceived And Actual Time Spent

    Cumulus | Westwood One  • July 25, 2023

    How Radio Can Capture A Bigger Piece Of The $12B Political Ad Pie

    Inside Radio  • July 24, 2023

    Radio Stations Run More Local News

    RTDNA  • July 20, 2023

    Using Radio to Drive Growth in Local Markets

    RAB | ANA  • July 18, 2023

    Good News For 2024: More Registered Voters Listen To Radio

    Radio Ink • July 18, 2023

    Broadcasters Foundation Of America Sets 'Giving Day' July 20th

    All Access • July 17, 2023

    AutoZone, State Farm Stand Out Among 2023's Best Audio Brands

    Inside Radio • July 17, 2023

    Katz Survey Quantifies Long-term Relationship Listeners Have With Their Favorite Station

    Inside Radio • July 14, 2023

    The 2024 Election Cycle Is On. Radio Expected To Rope $400 Million

    Inside Radio • July 13, 2023

    Borrell: Half Of Local Ad Buyers, 78% Of Local Agencies Use Radio

    Inside Radio • July 7, 2023

    Pace Of Political Ad Spending Remains Twice What Was Invested In 2020

    Inside Radio • July 5, 2023

    Katz Media Group Raises a Total of $400,000 for the Broadcasters Foundation of America

    Katz Press • November 17, 2021

    The Katz Audio ABCs Initiative

    Marketing Analytics for the Audio Renaissance

    AUDIO ABCS

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