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    Jewelry Retailer Case Study • Black American Consumers • Effective Audio Ads

    Sound Answers Retail Consumers Black American Audio Creative Attribution
    February 23, 2023

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    Database of radio markets, stations, ownership, formats and statistics for industry buyers, sellers and planners. Updated daily.

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    In the News

    Nielsen Modernization Efforts Lift Radio Impressions, GRPs

    Inside Audio Marketing • May 2, 2025

    WARC Study Finds Brands Are Gaining Ground With Audio’s Help

    Inside Audio Marketing • May 2, 2025

    It's Time Marketers Hear the Truth About Audio

    ANA • May 1, 2025

    Study: Radio Ads Double the Impact of Social Media Advertising

    Radio Ink • April 29, 2025

    NFL's Radio Coverage Boasts Massive Reach of Upscale, Passionate Listeners

    Inside Radio • April 29, 2025

    AdImpact: New Jersey Political Ad Record Falls While There’s Already Ads In 2026 Senate Races

    Inside Radio • April 28, 2025

    The At-Work Companion Is Back: Radio’s Big Growth Story

    RBR • April 23, 2025

    Nielsen Study Shows Radio Offers Highest ROI in Media Mix

    Radio Ink • April 21, 2025

    Marketers Who Are Present Today Have A Future Tomorrow

    Inside Radio • April 18, 2025

    Techsurvey Shows Radio’s Strengths And Key Advantages To Other Audio

    Inside Radio • April 16, 2025

    Advertisers Far Underestimate Creative’s Sales Effect, Survey Says

    Inside Audio Marketing • April 15, 2025

    America’s Pastime Still Plays Best on the Radio

    Inside Audio Marketing • April 14, 2025

    Case Study: Candy Company Converts Listeners To Buyers

    Inside Radio • April 11, 2025

    Radio Is Growers’ First Choice For Farm News, Driving Product Purchasing

    Inside Radio • April 10, 2025

    Ad-Supported Audio Bests Ad-Free Listening In Latest Edison Data

    Radio Ink • April 10, 2025

    Three-Minute Qualifier: Once In Lifetime Opportunity For Radio

    Inside Audio Marketing • April 8, 2025

    NABOB: Advertisers Are Missing Out On Black Radio’s Power

    Radio Ink • April 8, 2025

    Research: Audio Host Endorsements 'Deliver Results Hard to Ignore'

    Inside Audio Marketing • April 7, 2025

    Radio: ‘We Have The Reach’

    Inside Audio Marketing • April 7, 2025

    Winning ‘Last Touch’ Battle Key To Maintaining Radio’s In-Car Dominance, Panel Says

    Inside Radio • April 4, 2025

    Analysis: Local Radio Revenue To Break $12 Billion Mark

    Inside Audio Marketing • April 3, 2025

    Study: Audio Ads Turn Up Purchase Intent, Web Traffic, Store Visits

    Radio Ink • April 2, 2025

    New Study Shows Consumers Don’t Tire Of Radio Ads

    Inside Radio • April 1, 2025

    Black Listeners Roll With 21st Century Platforms, But Radio’s Strength Endures

    Inside Radio • April 1, 2025

    Political Ad Spending Surges In Off-Year, Topping $146 Million Through March

    Inside Radio • March 31, 2025

    Nielsen: Media Mix’s Digital Vs. Traditional Allocation A Matter Of Budget Size

    Inside Radio • March 31, 2025

    Katz Study: Baseball Radio Ads Were Home Run For Home-Improvement Retailer

    Inside Radio • March 28, 2025

    Traveling with Radio

    RAB - Radio Matters • March 25, 2025

    Spring: A Time When Optimistic Consumers Are Receptive To Advertising

    Inside Radio • March 25, 2025

    Ad Market Still Growing, But At a More Cautious Pace

    Inside Radio • March 25, 2025

    Infinite Dial: In-Car Radio Listening Is Back To Pre-Pandemic Levels

    Inside Audio Marketing • March 21, 2025

    Alliance for Women in Media Foundation Names 2025 Board

    Radio Ink • March 19, 2025

    New Studies Show Radio Makes The Difference In Ad Campaigns

    Inside Audio Marketing • March 18, 2025

    Three-Minute Rule Brings Higher Listening Levels In All Markets

    Inside Audio Marketing • March 18, 2025

    Edison Research’s Latest Share of Ear Finds AM/FM Rules In-Car Listening

    Inside Radio • March 14, 2025

    Inside “3 Minutes” – An Exclusive Interview With Nielsen’s Rich Tunkel

    Jacobs Media • March 11, 2025

    BIA Estimates Local Ad Revenue to Reach $171B in 2025, Core Spending Up 6.1%

    BIA Advisory Services • March 6, 2025

    Katz Raises More Than $47,000 For BFOA

    Inside Radio • March 4, 2025

    NAB Crowns 2025 Crystal Radio Award Winners In DC

    Radio Ink • March 4, 2025

    Weekends Get A Win Under Nielsen’s ‘3-Minute Rule’

    Radio Ink • March 4, 2025

    Ad Market Starts New Year With Unexpectedly Robust Gains

    Inside Radio • March 3, 2025

    Ad Buyers Welcome Nielsen’s New Three Minute Rule

    Inside Radio • March 3, 2025

    Advertisers React to Nielsen’s Radio Measurement Changes

    Radio Ink • February 28, 2025

    Radio vs. TV: Why MLB Fans Engage More With Audio Advertising

    Radio Ink • February 28, 2025

    Speed And Cultural Alignment Drive Brand Performance

    Inside Radio • February 25, 2025

    Katz Analysis: Lifestyle Of The Rich And Famous Include Plenty of Radio Listening

    Inside Radio • February 21, 2025

    Edison: Black Consumers ‘Lead The Charge’ In Audio Listening

    Inside Radio • February 20, 2025

    Radio Tops TV for Financial Brands Seeking Engaged Investors

    Radio Ink • February 19, 2025

    Katz Report: For Radio Marketers, Black Adult Listeners Not To Be Ignored

    Inside Radio • February 14, 2025

    Radio Recognizes Black Voices for Black History Month

    Radio Ink • February 13, 2025

    How Radio Can Be A ‘Game-Changer’ For Digital Advertisers

    Inside Audio Marketing • February 13, 2025

    NCAA March Madness Radio Listeners Have ‘Greater Passion And Engagement’

    Inside Radio • February 11, 2025

    Ad Results Media: Radio Rolls With The Changes By Complementing Digital

    Inside Audio Marketing • February 11, 2025

    Super Bowl Ads Are Shifting – And Radio Can Take Advantage

    Radio Ink • February 10, 2025

    New Sales Guide Highlights Radio’s Full-Funnel Capability

    Inside Radio • February 10, 2025

    L.A. Radio Listeners Counted On Local Radio During Fires

    Inside Audio Marketing • February 7, 2025

    Audacy: It’s Time To Turn Up The Audio In Your Media Mix

    Inside Radio • February 6, 2025

    Nielsen: MLB Postgame Shows A Hit For Ratings

    Inside Radio • February 6, 2025

    Katz Media Group to Receive 2025 BFOA Lombardo Spirit Award

    Radio Ink • February 5, 2025

    Radio Leads in Ad-Supported Audio Time

    Inside Audio Marketing • February 5, 2025

    Agencies More Likely To Up Spend On Radio In 2025

    Inside Radio • February 4, 2025

    Radio Revenues 2025: Opportunity Knocks In Restaurants, Grocery

    Inside Radio • February 4, 2025

    Katz Study: Radio Earns The Trust Of The Black Community

    Inside Audio Marketing • January 31, 2025

    $10 Billion In Local Advertising To Be Spent On Radio In 2025

    Inside Audio Marketing • January 31, 2025

    RAB Unites Radio Industry Execs For 'One Voice' Initiative Debut

    Radio Ink • January 30, 2025

    New Nielsen Report Highlights Black Listeners' Connect To Radio And Podcasts

    Inside Radio • January 30, 2025

    Interesting Ads Deliver More Impact For Less Spend

    Inside Radio • January 28, 2025

    Sports Radio Offers Advertisers 'Extended Engagement' Beyond The Game

    Inside Radio • January 27, 2025

    How Radio Can Power The 'Keep It Local' Movement

    Inside Radio • January 27, 2025

    Radio Carried Ad-Supported Listening Across Generations In 2024

    Radio Ink • January 24, 2025

    Edison: Audio Listening Habits Shift Toward Pre-Pandemic Patterns

    Inside Audio Marketing • January 23, 2025

    Unlocking The Power Of Radio In Your Ad Campaigns

    Inside Radio • January 21, 2025

    WARC Report: Algorithms To Drive Media In 2025

    Inside Radio • January 17, 2025

    L.A. Fires Underscore Vital Role Of Local Radio And TV

    Variety • January 16, 2025

    Research Shows How AM/FM Ads Drive Brand Awareness, Ad Recall, And Purchases

    Inside Audio Marketing • January 14, 2025

    LA Official Praises Radio For Lifesaving Updates During Wildfires

    Radio Ink • January 13, 2025

    Katz Study: As Traffic Worsens, Opportunity For Radio To Pitch Advertisers Arise

    Inside Radio • January 10, 2025

    Outlook: Auto Market To Grow; Affordability To Improve In 2025

    Inside Radio • January 10, 2025

    AM/FM Radio Is The Top Sources For News And Sports Audio

    Radio Ink • January 9, 2025

    Radio Keeps California Informed Amid Los Angeles Wildfire Crisis

    Radio Ink • January 9, 2025

    NAB: Local Broadcasters Vital As Meta Ends Fact-Checking

    Radio Ink • January 8, 2025

    New Guide Contains Dozens Of Tips For Best Audio Ads

    Inside Audio Marketing • January 7, 2025

    Audio's Impact On Branded Web Searches Revealed In New Study

    Inside Audio Marketing • January 7, 2025

    The Katz Audio ABCs Initiative

    Marketing Analytics for the Audio Renaissance

    AUDIO ABCS

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