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  • Presidential Campaign • Political Brand Lift
  • Katz Local Vote: The Multicultural Vote
  • Radio Draws Bountiful Audience Among Agricultural Workers
  • Radio is a Leading Media Destination for Affluent Americans
  • Add Some Pumpkin & Peppermint Spice to Boost Radio Creative
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    Jewelry Retailer Case Study • Black American Consumers • Effective Audio Ads

    Sound Answers Retail Consumers Black American Audio Creative Attribution
    February 23, 2023

    Case Studies

    Radio works for advertisers. See audio success stories by vertical and objective.

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    Katz Radio Group Resource Center

    Database of radio markets, stations, ownership formats and statistics for industry buyers, sellers and planners. Updated daily.

    KRGSPEC
    Katz Local Vote Group 28

    Your Media Compass for the U.S. Political Landscape

    INTERACTIVE GUIDE
    KATZ MEDIA POLITICAL INSIGHTS HUB

    The Katz Audio ABCs Initiative

    Marketing Analytics for the Audio Renaissance

    AUDIO ABCS
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    In the News

    IAS Study: Advertisers Need Schoolin’ On Attention Metrics

    Inside Audio Marketing • November 28, 2023

    Comcast, Pfizer Top Radio Advertisers In First 8 Months Of 2023

    Inside Radio • November 27, 2023

    AdImpact: $43M Already Booked In Political Ads For Radio

    Inside Radio • November 20, 2023

    Katz Study: Biden Radio Ads Having Positive Impact On Black Voter Sentiment in Swing States

    Inside Radio • November 17, 2023

    AM/FM Radio Is A Farmer’s Best Friend, Finds New Katz Analysis

    Radio Ink • November 17, 2023

    Radio Works to Drive Business Forward

    ANA • November 14, 2023

    Nielsen: NFL On Radio Reaches Highly Desirable Consumers

    Inside Radio • November 14, 2023

    Holiday Classics Again Rule Top 20 Testing Christmas Songs

    Inside Radio • November 10, 2023

    Katz Local Vote: Radio Is Key To America’s Increasingly Powerful Multicultural Vote

    Radio Ink • November 8, 2023

    Radio’s Share of In-Car Listening Grows as Commuting Trends Up

    Westwood One • November 7, 2023

    U.S. Ad Spend Growth Driven By Big Business Vs. SMBs, Analysis Shows

    Inside Audio Marketing • November 6, 2023

    Broadcasters Foundation Begins Year-End Fundraising Campaign

    BroadcastersFoundation.org • November 3, 2023

    Nielsen: Radio The 'Dominant Platform' For Hispanics

    Inside Radio • November 2, 2023

    Advantage Audio: Sonic Branding Has Massive Effect On Gen Z

    Radio Ink • November 1, 2023

    Spending Tops $1 Billion In 2024 Election Cycle

    Inside Audio Marketing • October 31, 2023

    Mindshare Study: Audio Ads Elicit Higher Levels Of Emotional Intensity

    Inside Audio Marketing • October 31, 2023

    Katz Study: Americans With Highest Net Worth Listen To Eight Radio Formats

    Radio Ink • October 27, 2023

    Here Are The 2023 NAB Marconi Award Winners

    Inside Radio • October 26, 2023

    AM/FM Radio Beat Streaming and YouTube Combined In Q3

    Radio Ink • October 26, 2023

    Coleman Insights: Listeners ‘Expect’ And ‘Enjoy’ Commercials

    Inside Audio Marketing • October 25, 2023

    TV, Or Not TV? It's Still The Latter, As AM/FM Radio Leads Among 18-49s

    Inside Radio • October 24, 2023

    Agencies Play Growing Role In Efforts To Increase Audio Ad Spend

    Inside Audio Marketing • October 23, 2023

    Propelled By Political, U.S. Ad Market To Jump 8.6% To $175.6 Billion

    Inside Audio Marketing • October 23, 2023

    Katz In The News: As Holiday Shopping Nears, Radio Reach Fights Inflation Fatigue

    Radio Ink • October 20, 2023

    P&G Increases Ad Spend And Commitment To Radio

    Inside Radio • October 20, 2023

    In-Home Listening Propels Phillies Radio Broadcast To A 40-Share

    Inside Radio • October 19, 2023

    New Research: AM/FM Radio Is More Effective Than TV for Pharma

    Westwood One • October 17, 2023

    AM/FM Plays A Big Role In The Consumption Of Sports Programming

    Inside Radio • October 13, 2023

    Surprising Statistic: 20% Of Listening To NFL Games On Radio Occurs In-Home

    Inside Audio Marketing • October 11, 2023

    Katz Study: Hispanics Tune In To Travel Destination Radio Ads

    Inside Audio Marketing • October 10, 2023

    Pharma Giants Leverage Radio To Market Updated COVID-19 Vaccines

    Inside Audio Marketing • October 10, 2023

    Katz Study: 76% Of Baseball Fans Listen To Games Weekly, With 72% Noticing Advertised Brands

    Inside Audio Marketing • October 9, 2023

    Brick-and-Mortar Sees 20% Lift After Cutting All Ads But Audio

    Radio Ink • October 6, 2023

    Katz Study Finds Radio Listeners Are MLB’s Most Engaged Fans

    Radio Ink • October 6, 2023

    Why Radio Can’t Afford To Ignore The Multicultural Majority

    Radio Ink • October 6, 2023

    With New Ads Targeting Black And Latino Voters, Biden Campaign Sees Radio Hosts As 'Trusted Messengers'

    Inside Radio • October 4, 2023

    CMA Announces 2023 Broadcast Awards Winners

    CMA Awards • October 3, 2023

    Heavy Radio Listeners are Category Influencers

    Marketing Charts • October 3, 2023

    Radio Is An Indispensable Public Safety Resource

    Inside Radio • October 2, 2023

    Nielsen: NFL Draws TV-like Numbers on Radio, Outperforming Entire Markets

    Inside Radio • September 29, 2023

    Radio Can Scare Up More Revenue During Record Halloween

    Radio Ink • September 29, 2023

    Media Buying Shop’s Message To Clients: Get Ready For Political Ad Crowding

    Inside Radio • September 28, 2023

    Why AM/FM Radio Is A Great Place To Promote Podcasts

    Westwood One Blog • September 25, 2023

    Announcers Reflect On AM Radio’s Relationship With Baseball

    Inside Radio • September 25, 2023

    USBC Media Unveils Its New Era: A Game-Changer in Black-Owned Media

    US Black Chambers, Inc • September 25, 2023

    Hispanics Remain Big Audio Users, But Nielsen Says Language Is Less A Factor Than In The Past

    Inside Radio • September 22, 2023

    Katz Study: Hispanic Audiences Among The Most Engaged With Radio

    Radio Ink • September 19, 2023

    Katz Study Says Radio Was The Top Audio Companion On Summer Road Trips

    Inside Radio • September 18, 2023

    Brand Conversations: The ‘Hidden ROI’ In Media

    Inside Radio • September 18, 2023

    In Updated Outlook, AdImpact Predicts Record-Setting Political Ad Cycle

    Inside Audio Marketing • September 15, 2023

    Here's Why Your Sports Station Needs To Reach More 'Forever Fans.'

    Inside Radio • September 13, 2023

    Radio Seen As Solution To ‘Broken’ Pay TV Ecosystem

    Inside Audio Marketing • September 12, 2023

    Study: ‘Radio Catalyzes Consumer Brand Conversations And Interactions.’

    RAB/Inside Radio • September 11, 2023

    Format Scorecard: Country, AC, Classic Rock Are 2023’s Big Gainers, So Far

    Inside Radio • September 11, 2023

    A Fully Seated FCC Can Enable Increased Investment and Expand Consumer Access to America’s Most Trusted Medium: Local Broadcasting

    NAB Blog • September 8, 2023

    Study: Cross-Format Radio Ads Generate More Web Traffic For Home Improvement Client

    Inside Radio • September 8, 2023

    Study: In-Car Audio Choices Vary Considerably Among Individual Auto Brands

    Inside Radio • September 6, 2023

    Who Is Hispanic?

    Pew Research • September 5, 2023

    Why Radio Should Be on Every Grocery Advertiser’s List

    Radio Matters Blog • September 5, 2023

    Radio’s Primetime Listening Season Is Here. Is Your Station Ready?

    Inside Radio • September 5, 2023

    In The Run-Up To The Holiday Season, Radio Can Help Drive Traffic To Local Retailers

    Inside Radio • September 5, 2023

    AM/FM Radio Accounts For 41 Minutes Of Ad-Supported Audio's Hour, 51 Minutes In Car

    Inside Radio • August 29, 2023

    WARC Says Ad Market ‘Has Turned A Corner.’ Projects Stronger Growth In 2024

    Inside Radio • August 28, 2023

    Radio Ideal For Targeting College Football Super Fans, Says Katz Study

    Radio Ink • August 25, 2023

    Sports Bettors Show 'Steady Consumption' Of Radio, With PM Drive Reaching 71%

    Inside Radio • August 23, 2023

    Survey: Promotions, Loyalty Programs Score High Among Radio Listeners For Restaurants

    Inside Radio • August 22, 2023

    Pew Research Center Provides Key Facts About Radio Listening In The U.S.

    Inside Audio Marketing • August 21, 2023

    While The Major Dollars Come Next Year, $534 Million Is Forecast For Political In 2023

    Inside Radio • August 18, 2023

    Katz Study Finds Radio Ads Increase Intent To Visit Theme Parks

    Inside Audio Marketing • August 15, 2023

    AM/FM Radio Is Driving Theatrical Moviegoing

    Inside Audio Marketing • August 15, 2023

    Radio Has Been Maui’s “Only Lifeline” As Wildfires Rage

    Radio Ink • August 14, 2023

    Hispanic Grocery Opportunities on the Rise

    Progressive Grocer • August 10, 2023

    The Rise of the Cross-Platform Listener

    Audacy • August 8, 2023

    Meet Nielsen’s mSurvey, The Electronic Instrument That Will Replace The Paper Diary

    Inside Radio • August 7, 2023

    Hip-Hop and Advertising – How the Music, Style, and Influence Transformed Culture and Marketing

    Ad Age • August 7, 2023

    Nielsen Gives Clients Option Of Self-Led Remote Diary Reviews

    Inside Radio • August 4, 2023

    Katz: Target Consumers With Messages That Relate To Where They Listen To Radio

    Inside Radio • August 3, 2023

    Study: Audio Beats Video In Grabbing People’s Attention And Generating Brand Recall

    Inside Audio Marketing • August 2, 2023

    P&G Hiked Ad Spend By $453 Million Last Quarter

    Inside Radio • August 1, 2023

    Issue Ad Spending Is Up Double-Digits So Far In 2023, With Radio Among The Benefactors

    Inside Radio  • August 1, 2023

    2023 Radio Hall Of Fame Inductees Announced

    All Access  • July 31, 2023

    Research Shows Value Of Agricultural Radio To Farmers Nationwide

    Inside Radio  • July 27, 2023

    Marketers/Agencies: Take The “Me” Out Of “Media”; AM/FM Radio Has Biggest Disconnect Between Perceived And Actual Time Spent

    Cumulus | Westwood One  • July 25, 2023

    How Radio Can Capture A Bigger Piece Of The $12B Political Ad Pie

    Inside Radio  • July 24, 2023

    Radio Stations Run More Local News

    RTDNA  • July 20, 2023

    Using Radio to Drive Growth in Local Markets

    RAB | ANA  • July 18, 2023

    Good News For 2024: More Registered Voters Listen To Radio

    Radio Ink • July 18, 2023

    Broadcasters Foundation Of America Sets 'Giving Day' July 20th

    All Access • July 17, 2023

    AutoZone, State Farm Stand Out Among 2023's Best Audio Brands

    Inside Radio • July 17, 2023

    Katz Survey Quantifies Long-term Relationship Listeners Have With Their Favorite Station

    Inside Radio • July 14, 2023

    The 2024 Election Cycle Is On. Radio Expected To Rope $400 Million

    Inside Radio • July 13, 2023

    Borrell: Half Of Local Ad Buyers, 78% Of Local Agencies Use Radio

    Inside Radio • July 7, 2023

    Pace Of Political Ad Spending Remains Twice What Was Invested In 2020

    Inside Radio • July 5, 2023

    Katz Media Group Raises a Total of $400,000 for the Broadcasters Foundation of America

    Katz Press • November 17, 2021
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