Insights from: Katz Media Group • Katz Radio Group • Katz TV Group • Katz Digital • Katz Digital Video • Katz Multicultural  |  Subscribe to Katz Insights

More from Katz | Subscribe to Katz Insights

Katz Media Group • Katz Radio Group Katz TV Group • Katz Digital Audio Katz Digital Video • Katz Multicultural Audiology by Katz

Katz Radio Group Insights

Sound Answers

America is Listening

The latest insights about audio in the evolving consumer landscape delivered directly to your inbox

SIGN UP NOW

    Jewelry Retailer Case Study • Black American Consumers • Effective Audio Ads

    Sound Answers Retail Consumers Black American Audio Creative Attribution
    February 23, 2023

    Katz Radio Group Resource Center

    Database of radio markets, stations, ownership, formats and statistics for industry buyers, sellers and planners. Updated daily.

    KRGSPEC
    Katz Local Vote Group 28

    Your Media Compass for the U.S. Political Landscape

    INTERACTIVE GUIDE
    Find out what
    Katz Multicultural Logo
    can do for your business
    VISIT THE WEBSITE

    In the News

    The At-Work Companion Is Back: Radio’s Big Growth Story

    RBR • April 23, 2025

    Nielsen Study Shows Radio Offers Highest ROI in Media Mix

    Radio Ink • April 21, 2025

    Marketers Who Are Present Today Have A Future Tomorrow

    Inside Radio • April 18, 2025

    Techsurvey Shows Radio’s Strengths And Key Advantages To Other Audio

    Inside Radio • April 16, 2025

    Advertisers Far Underestimate Creative’s Sales Effect, Survey Says

    Inside Audio Marketing • April 15, 2025

    America’s Pastime Still Plays Best on the Radio

    Inside Audio Marketing • April 14, 2025

    Case Study: Candy Company Converts Listeners To Buyers

    Inside Radio • April 11, 2025

    Radio Is Growers’ First Choice For Farm News, Driving Product Purchasing

    Inside Radio • April 10, 2025

    Ad-Supported Audio Bests Ad-Free Listening In Latest Edison Data

    Radio Ink • April 10, 2025

    Three-Minute Qualifier: Once In Lifetime Opportunity For Radio

    Inside Audio Marketing • April 8, 2025

    NABOB: Advertisers Are Missing Out On Black Radio’s Power

    Radio Ink • April 8, 2025

    Research: Audio Host Endorsements 'Deliver Results Hard to Ignore'

    Inside Audio Marketing • April 7, 2025

    Radio: ‘We Have The Reach’

    Inside Audio Marketing • April 7, 2025

    Winning ‘Last Touch’ Battle Key To Maintaining Radio’s In-Car Dominance, Panel Says

    Inside Radio • April 4, 2025

    Analysis: Local Radio Revenue To Break $12 Billion Mark

    Inside Audio Marketing • April 3, 2025

    Study: Audio Ads Turn Up Purchase Intent, Web Traffic, Store Visits

    Radio Ink • April 2, 2025

    New Study Shows Consumers Don’t Tire Of Radio Ads

    Inside Radio • April 1, 2025

    Black Listeners Roll With 21st Century Platforms, But Radio’s Strength Endures

    Inside Radio • April 1, 2025

    Political Ad Spending Surges In Off-Year, Topping $146 Million Through March

    Inside Radio • March 31, 2025

    Nielsen: Media Mix’s Digital Vs. Traditional Allocation A Matter Of Budget Size

    Inside Radio • March 31, 2025

    Katz Study: Baseball Radio Ads Were Home Run For Home-Improvement Retailer

    Inside Radio • March 28, 2025

    Traveling with Radio

    RAB - Radio Matters • March 25, 2025

    Spring: A Time When Optimistic Consumers Are Receptive To Advertising

    Inside Radio • March 25, 2025

    Ad Market Still Growing, But At a More Cautious Pace

    Inside Radio • March 25, 2025

    Infinite Dial: In-Car Radio Listening Is Back To Pre-Pandemic Levels

    Inside Audio Marketing • March 21, 2025

    Alliance for Women in Media Foundation Names 2025 Board

    Radio Ink • March 19, 2025

    New Studies Show Radio Makes The Difference In Ad Campaigns

    Inside Audio Marketing • March 18, 2025

    Three-Minute Rule Brings Higher Listening Levels In All Markets

    Inside Audio Marketing • March 18, 2025

    Edison Research’s Latest Share of Ear Finds AM/FM Rules In-Car Listening

    Inside Radio • March 14, 2025

    Inside “3 Minutes” – An Exclusive Interview With Nielsen’s Rich Tunkel

    Jacobs Media • March 11, 2025

    BIA Estimates Local Ad Revenue to Reach $171B in 2025, Core Spending Up 6.1%

    BIA Advisory Services • March 6, 2025

    Katz Raises More Than $47,000 For BFOA

    Inside Radio • March 4, 2025

    NAB Crowns 2025 Crystal Radio Award Winners In DC

    Radio Ink • March 4, 2025

    Weekends Get A Win Under Nielsen’s ‘3-Minute Rule’

    Radio Ink • March 4, 2025

    Ad Market Starts New Year With Unexpectedly Robust Gains

    Inside Radio • March 3, 2025

    Ad Buyers Welcome Nielsen’s New Three Minute Rule

    Inside Radio • March 3, 2025

    Advertisers React to Nielsen’s Radio Measurement Changes

    Radio Ink • February 28, 2025

    Radio vs. TV: Why MLB Fans Engage More With Audio Advertising

    Radio Ink • February 28, 2025

    Speed And Cultural Alignment Drive Brand Performance

    Inside Radio • February 25, 2025

    Katz Analysis: Lifestyle Of The Rich And Famous Include Plenty of Radio Listening

    Inside Radio • February 21, 2025

    Edison: Black Consumers ‘Lead The Charge’ In Audio Listening

    Inside Radio • February 20, 2025

    Radio Tops TV for Financial Brands Seeking Engaged Investors

    Radio Ink • February 19, 2025

    Katz Report: For Radio Marketers, Black Adult Listeners Not To Be Ignored

    Inside Radio • February 14, 2025

    Radio Recognizes Black Voices for Black History Month

    Radio Ink • February 13, 2025

    How Radio Can Be A ‘Game-Changer’ For Digital Advertisers

    Inside Audio Marketing • February 13, 2025

    NCAA March Madness Radio Listeners Have ‘Greater Passion And Engagement’

    Inside Radio • February 11, 2025

    Ad Results Media: Radio Rolls With The Changes By Complementing Digital

    Inside Audio Marketing • February 11, 2025

    Super Bowl Ads Are Shifting – And Radio Can Take Advantage

    Radio Ink • February 10, 2025

    New Sales Guide Highlights Radio’s Full-Funnel Capability

    Inside Radio • February 10, 2025

    L.A. Radio Listeners Counted On Local Radio During Fires

    Inside Audio Marketing • February 7, 2025

    Audacy: It’s Time To Turn Up The Audio In Your Media Mix

    Inside Radio • February 6, 2025

    Nielsen: MLB Postgame Shows A Hit For Ratings

    Inside Radio • February 6, 2025

    Katz Media Group to Receive 2025 BFOA Lombardo Spirit Award

    Radio Ink • February 5, 2025

    Radio Leads in Ad-Supported Audio Time

    Inside Audio Marketing • February 5, 2025

    Agencies More Likely To Up Spend On Radio In 2025

    Inside Radio • February 4, 2025

    Radio Revenues 2025: Opportunity Knocks In Restaurants, Grocery

    Inside Radio • February 4, 2025

    Katz Study: Radio Earns The Trust Of The Black Community

    Inside Audio Marketing • January 31, 2025

    $10 Billion In Local Advertising To Be Spent On Radio In 2025

    Inside Audio Marketing • January 31, 2025

    RAB Unites Radio Industry Execs For 'One Voice' Initiative Debut

    Radio Ink • January 30, 2025

    New Nielsen Report Highlights Black Listeners' Connect To Radio And Podcasts

    Inside Radio • January 30, 2025

    Interesting Ads Deliver More Impact For Less Spend

    Inside Radio • January 28, 2025

    Sports Radio Offers Advertisers 'Extended Engagement' Beyond The Game

    Inside Radio • January 27, 2025

    How Radio Can Power The 'Keep It Local' Movement

    Inside Radio • January 27, 2025

    Radio Carried Ad-Supported Listening Across Generations In 2024

    Radio Ink • January 24, 2025

    Edison: Audio Listening Habits Shift Toward Pre-Pandemic Patterns

    Inside Audio Marketing • January 23, 2025

    Unlocking The Power Of Radio In Your Ad Campaigns

    Inside Radio • January 21, 2025

    WARC Report: Algorithms To Drive Media In 2025

    Inside Radio • January 17, 2025

    L.A. Fires Underscore Vital Role Of Local Radio And TV

    Variety • January 16, 2025

    Research Shows How AM/FM Ads Drive Brand Awareness, Ad Recall, And Purchases

    Inside Audio Marketing • January 14, 2025

    LA Official Praises Radio For Lifesaving Updates During Wildfires

    Radio Ink • January 13, 2025

    Katz Study: As Traffic Worsens, Opportunity For Radio To Pitch Advertisers Arise

    Inside Radio • January 10, 2025

    Outlook: Auto Market To Grow; Affordability To Improve In 2025

    Inside Radio • January 10, 2025

    AM/FM Radio Is The Top Sources For News And Sports Audio

    Radio Ink • January 9, 2025

    Radio Keeps California Informed Amid Los Angeles Wildfire Crisis

    Radio Ink • January 9, 2025

    NAB: Local Broadcasters Vital As Meta Ends Fact-Checking

    Radio Ink • January 8, 2025

    New Guide Contains Dozens Of Tips For Best Audio Ads

    Inside Audio Marketing • January 7, 2025

    Audio's Impact On Branded Web Searches Revealed In New Study

    Inside Audio Marketing • January 7, 2025

    Ready For More Political Ads? Money Is Already Being Spent On 2025 And 2026 Races

    Inside Audio Marketing • January 6, 2025

    New Media Agency Study Highlights Radio's Modern Resilience

    Radio Ink • January 3, 2025

    Broadcasters Foundation Of America 2024 Year-End Giving Campaign

    Broadcasters Foundation Of America • December 27, 2024

    Radio Ads Win Over Wireless Plan Switchers For Cell Carriers

    Radio Ink • December 19, 2024

    Luminate: Radio Still Significant Source For Music Discovery, Even Among Gen Z, Millennials

    Inside Radio • December 16, 2024

    HRA Report: Brands Must Prioritize Radio for Hispanic Reach

    Radio Ink • December 16, 2024

    Closing The Gap: Audio Seen As Untapped ‘Moneyball Medium’

    Inside Radio • December 13, 2024

    GroupM Forecast: Digital Audio Up, AM/FM Flat For 2025

    Radio Ink • December 10, 2024

    Magna Forecasts U.S. Ad Market To Grow 4.9% In 2025, With Audio’s Best Growth Online

    Inside Radio • December 9, 2024

    Katz Details Radio’s Role in Year-Round E-Commerce Engagement

    Radio Ink • December 6, 2024

    New Study Reveals Majority of Drivers Demand Radio in Their Cars

    Radio Ink • December 5 , 2024

    Audacy/WARC Report Breaks Down Barriers To Audio Spend And Consumption

    Inside Audio Marketing • December 4, 2024

    Dentsu Outlook Sees ‘Resilience’ In Audio Advertising Into 2025

    Inside Audio Marketing • December 4, 2024

    Urban Radio Contesting Research: 'Stations Need To Make Every Dollar Count.'

    Inside Radio • December 3, 2024

    Black Friday Week Drives Surge In Retail Radio Advertising

    Radio Ink • December 2, 2024

    The Katz Audio ABCs Initiative

    Marketing Analytics for the Audio Renaissance

    AUDIO ABCS

    Receive the Latest Insights from Katz Radio Group Directly to Your Inbox

    SIGN UP NOW
    girl Image

    Explore More Insights at the Katz Media Group Insights Hub

    Katz Media Group Katz Radio Group Katz Television Group Katz DigitalKatz Digital Video Katz Multicultural

    Privacy PolicyTerms of UseCookie Preferences

    This site is for business use only. Katz does not sell your personal information.