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    Regional Theme Parks • Brand Lift

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    August 3, 2023
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    Digital Wellness Brand • Brand Lift

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    January 13, 2022
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    Auto Insurance • Brand Lift

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    July 29, 2021
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    Home Tech • Brand Lift

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    March 18, 2021

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    In the News

    Why AM/FM Radio Is A Great Place To Promote Podcasts

    Westwood One Blog • September 25, 2023

    Announcers Reflect On AM Radio’s Relationship With Baseball

    Inside Radio • September 25, 2023

    USBC Media Unveils Its New Era: A Game-Changer in Black-Owned Media

    US Black Chambers, Inc • September 25, 2023

    Hispanics Remain Big Audio Users, But Nielsen Says Language Is Less A Factor Than In The Past

    Inside Radio • September 22, 2023

    Katz Study: Hispanic Audiences Among The Most Engaged With Radio

    Radio Ink • September 19, 2023

    Katz Study Says Radio Was The Top Audio Companion On Summer Road Trips

    Inside Radio • September 18, 2023

    Brand Conversations: The ‘Hidden ROI’ In Media

    Inside Radio • September 18, 2023

    In Updated Outlook, AdImpact Predicts Record-Setting Political Ad Cycle

    Inside Audio Marketing • September 15, 2023

    Here's Why Your Sports Station Needs To Reach More 'Forever Fans.'

    Inside Radio • September 13, 2023

    Radio Seen As Solution To ‘Broken’ Pay TV Ecosystem

    Inside Audio Marketing • September 12, 2023

    Study: ‘Radio Catalyzes Consumer Brand Conversations And Interactions.’

    RAB/Inside Radio • September 11, 2023

    Format Scorecard: Country, AC, Classic Rock Are 2023’s Big Gainers, So Far

    Inside Radio • September 11, 2023

    A Fully Seated FCC Can Enable Increased Investment and Expand Consumer Access to America’s Most Trusted Medium: Local Broadcasting

    NAB Blog • September 8, 2023

    Study: Cross-Format Radio Ads Generate More Web Traffic For Home Improvement Client

    Inside Radio • September 8, 2023

    Study: In-Car Audio Choices Vary Considerably Among Individual Auto Brands

    Inside Radio • September 6, 2023

    Who Is Hispanic?

    Pew Research • September 5, 2023

    Why Radio Should Be on Every Grocery Advertiser’s List

    Radio Matters Blog • September 5, 2023

    Radio’s Primetime Listening Season Is Here. Is Your Station Ready?

    Inside Radio • September 5, 2023

    In The Run-Up To The Holiday Season, Radio Can Help Drive Traffic To Local Retailers

    Inside Radio • September 5, 2023

    AM/FM Radio Accounts For 41 Minutes Of Ad-Supported Audio's Hour, 51 Minutes In Car

    Inside Radio • August 29, 2023

    WARC Says Ad Market ‘Has Turned A Corner.’ Projects Stronger Growth In 2024

    Inside Radio • August 28, 2023

    Radio Ideal For Targeting College Football Super Fans, Says Katz Study

    Radio Ink • August 25, 2023

    Sports Bettors Show 'Steady Consumption' Of Radio, With PM Drive Reaching 71%

    Inside Radio • August 23, 2023

    Survey: Promotions, Loyalty Programs Score High Among Radio Listeners For Restaurants

    Inside Radio • August 22, 2023

    Pew Research Center Provides Key Facts About Radio Listening In The U.S.

    Inside Audio Marketing • August 21, 2023

    While The Major Dollars Come Next Year, $534 Million Is Forecast For Political In 2023

    Inside Radio • August 18, 2023

    Katz Study Finds Radio Ads Increase Intent To Visit Theme Parks

    Inside Audio Marketing • August 15, 2023

    AM/FM Radio Is Driving Theatrical Moviegoing

    Inside Audio Marketing • August 15, 2023

    Radio Has Been Maui’s “Only Lifeline” As Wildfires Rage

    Radio Ink • August 14, 2023

    Hispanic Grocery Opportunities on the Rise

    Progressive Grocer • August 10, 2023

    The Rise of the Cross-Platform Listener

    Audacy • August 8, 2023

    Meet Nielsen’s mSurvey, The Electronic Instrument That Will Replace The Paper Diary

    Inside Radio • August 7, 2023

    Hip-Hop and Advertising – How the Music, Style, and Influence Transformed Culture and Marketing

    Ad Age • August 7, 2023

    Nielsen Gives Clients Option Of Self-Led Remote Diary Reviews

    Inside Radio • August 4, 2023

    Katz: Target Consumers With Messages That Relate To Where They Listen To Radio

    Inside Radio • August 3, 2023

    Study: Audio Beats Video In Grabbing People’s Attention And Generating Brand Recall

    Inside Audio Marketing • August 2, 2023

    P&G Hiked Ad Spend By $453 Million Last Quarter

    Inside Radio • August 1, 2023

    Issue Ad Spending Is Up Double-Digits So Far In 2023, With Radio Among The Benefactors

    Inside Radio  • August 1, 2023

    2023 Radio Hall Of Fame Inductees Announced

    All Access  • July 31, 2023

    Research Shows Value Of Agricultural Radio To Farmers Nationwide

    Inside Radio  • July 27, 2023

    Marketers/Agencies: Take The “Me” Out Of “Media”; AM/FM Radio Has Biggest Disconnect Between Perceived And Actual Time Spent

    Cumulus | Westwood One  • July 25, 2023

    How Radio Can Capture A Bigger Piece Of The $12B Political Ad Pie

    Inside Radio  • July 24, 2023

    Radio Stations Run More Local News

    RTDNA  • July 20, 2023

    Using Radio to Drive Growth in Local Markets

    RAB | ANA  • July 18, 2023

    Good News For 2024: More Registered Voters Listen To Radio

    Radio Ink • July 18, 2023

    Broadcasters Foundation Of America Sets 'Giving Day' July 20th

    All Access • July 17, 2023

    AutoZone, State Farm Stand Out Among 2023's Best Audio Brands

    Inside Radio • July 17, 2023

    Katz Survey Quantifies Long-term Relationship Listeners Have With Their Favorite Station

    Inside Radio • July 14, 2023

    The 2024 Election Cycle Is On. Radio Expected To Rope $400 Million

    Inside Radio • July 13, 2023

    Borrell: Half Of Local Ad Buyers, 78% Of Local Agencies Use Radio

    Inside Radio • July 7, 2023

    Pace Of Political Ad Spending Remains Twice What Was Invested In 2020

    Inside Radio • July 5, 2023

    Travel Was Fastest Growing Category Among 2022’s Top 200 Advertisers.

    Inside Radio • June 29, 2023

    Summer Road Travel Looks Strong, Offering Radio A Path To Advertisers

    Inside Radio • June 26, 2023

    What Format Has The Widest Audience Appeal? Hint: It’s Not CHR.

    Inside Radio • June 23, 2023

    U.S. Ad Index Expands For First Time In 11 Months In May

    MediaDailyNews • June 22, 2023

    PwC: U.S. Broadcast Radio Ad Sales To Reach $16.6 Billion In 2027.

    Inside Radio • June 22, 2023

    Nielsen: Radio Tops In Audio Reach As Listening To AM/FM Streams Continues To Grow.

    Inside Radio • June 21, 2023

    Radio Accelerates Customer Activity for Auto Services

    Radio Advertising Bureau • June 20, 2023

    Show Me The Money: Radio’s Reach Vs. Revenue for Hispanic Stations

    Radio Ink • June 16, 2023

    Radio Is A Good Bet For Experiential Marketing Dollars, According to Katz Report.

    Inside Audio Marketing • June 14, 2023

    Marc Pritchard Says P&G Has "Renewed Commitment” To Partnering With Radio.

    Inside Radio • June 13, 2023

    New Nielsen Report Ranks Top States And DMAs With Highest Proportion Of AM Listening.

    Inside Radio • June 12, 2023

    RAB's 2023 Radio Mercury Awards Winners Announced

    All Access • June 9, 2023

    NASCAR Fans Represent Lucrative Audience For Local Radio Stations.

    Inside Radio • June 8, 2023

    Ad Categories Poised For Recovery To 2019 Levels.

    Inside Radio • June 6, 2023

    Automobile Was Common Denominator For Memorial Day Weekend, Katz Study Says.

    Inside Radio • June 2, 2023

    The Power of Sports Sponsorships

    Rolling Stone • June 2, 2023

    2022’s Top Advertisers: P&G, Comcast Join Radio’s $200 Million Club.

    Inside Radio • June 1, 2023

    Political Ad Spending Outpacing 2020 Election By $200 Million.

    Inside Audio Marketing • May 31, 2023

    Listening To MLB Flagship Stations Shot Up 203% On Opening Day.

    Inside Radio • May 30, 2023

    Media Perceptions Of Asian Americans Revealed In New Study

    Inside Radio • May 26, 2023

    Majority Of Americans Are Back To Working In-Person, Katz Reveals.

    Inside Radio • May 24, 2023

    NAB’s Curtis LeGeyt: Ford Decision ‘Means A Lot But The Fight Is Not Over.’

    Inside Radio • May 24, 2023

    How COVID Made Pfizer A Radio Devotee

    Radio Ink • May 23, 2023

    Digital Comes Up Short For Some Ad Buyers. Their Fix Is A Move Back To Traditional Media

    Audio Today • May 22, 2023

    How Big Brands Are Spending On Black-Owned Media

    AdAge (subscription required) • May 22, 2023

    AM For Every Vehicle Act Introduced In Congress

    Radio Ink • May 17, 2023

    Washington Turns Up Pressure On Automakers To Keep AM In Cars

    Inside Audio Marketing • May 16, 2023

    Study: AM/FM Is Vital To Hollywood’s Summer Push

    Radio Ink • May 16, 2023

    NABOB Joins The Fight To Save AM Radio In Autos

    Inside Radio • May 12, 2023

    What Radio Needs To Know From Techsurvey 2023

    Radio Ink • May 11, 2023

    Could Geotargeting Bring Back The FM Chip Debate?

    Radio Ink • May 10, 2023

    Nielsen Audio Says Goodbye Paper Diary, Hello Mobile Diary

    Inside Radio • May 9, 2023

    Convenience Stores Are A Post-Pandemic Retail Comeback Story

    Inside Radio • May 8, 2023

    Study: As Auto Insurance Rates Surge, Consumers Are Shopping For Carriers More Than Ever

    Inside Radio • May 8, 2023

    Local Radio Topped $13.6 Billion In 2022 Revenue, Up 7.4%

    All Access • May 4, 2023

    No Longer Confined To Upper Funnel, Audio Seen As Multi-Purpose Platform

    Inside Radio • May 2, 2023

    Ad Spending For 2024 Campaign Season Is Already Twice What It Was Four Years Ago

    Inside Radio • May 1, 2023

    The Katz Audio ABCs Initiative

    Marketing Analytics for the Audio Renaissance

    AUDIO ABCS

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