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    case study icon

    Radio Drives Results for Auto Aftermarket

    Case Studies Sound Answers Auto Aftermarket Brand Lift
    October 7, 2024
    case study icon
    Political

    Radio Impacts Independent Voters in Swing States

    Case Studies Sound Answers Political Brand Lift
    September 12, 2024
    case study icon

    Radio is a Sure Bet for Casinos

    Case Studies Sound Answers Gambling Casino Brand Lift
    July 18, 2024
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    Financial Institutions • Brand Lift

    Case Studies Sound Answers Financial Brand Lift Attribution
    May 30, 2024
    case study icon

    Travel & Tourism • Brand Lift

    Case Studies Sound Answers Hispanic Travel Brand Lift Attribution
    October 5, 2023
    case study icon

    Regional Theme Parks • Brand Lift

    Case Studies Sound Answers Brand Lift Attribution
    August 3, 2023
    case study icon

    Digital Wellness Brand • Brand Lift

    Case Studies Brand Lift Attribution
    January 13, 2022
    case study icon

    Auto Insurance • Brand Lift

    Case Studies Brand Lift Attribution
    July 29, 2021
    case study icon

    Home Tech • Brand Lift

    Case Studies Brand Lift Attribution Hispanic American
    March 18, 2021

    Katz Radio Group Resource Center

    Database of radio markets, stations, ownership, formats and statistics for industry buyers, sellers and planners. Updated daily.

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    Your Media Compass for the U.S. Political Landscape

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    In the News

    Note To Brands: Don’t Forget Baby Boomers, Who Spend Significant Time With Radio

    Inside Radio • July 24, 2025

    How Do Americans Spend Their Day with Audio

    Edison Research • July 23, 2025

    Borrell Advertiser Survey Shows Radio Still has a Seat at the Table

    Inside Audio Marketing • July 23, 2025

    For Many Shoppers, Back-To-School Season Is Already Here

    Inside Radio • July 17, 2025

    Katz Analysis: Radio Offers Double ROI, But Marketers Still Missing the Signal

    Radio Ink • July 11, 2025

    Katz: As Commutes Rise, Radio’s In-Car Advantage Grows Stronger

    Inside Radio • July 11, 2025

    Texas Radio Rallies Behind Flood Victims With Relief And Resources

    Inside Radio • July 10, 2025

    Audio: The Ideal Platform For Reaching Passive And Active Job Seekers

    Inside Audio Marketing • July 8, 2025

    A 2025 Radio Halftime Report

    Radio Ink • July 7, 2025

    Beyond the Clicks: Radio’s Quiet Power

    Radio Ink • July 2, 2025

    The State of Radio Sales: Listeners Remain as Do the Value of the Spots

    RAB • July 1, 2025

    Katz Study: Radio Bolsters Major Telecom's Leads, Signups

    Inside Radio • June 30, 2025

    Radio Hall Of Fame 2025 Inductees

    Radio Hall of Fame • June 30, 2025

    Radio Events Drive Real Results With Advertisers And Gen Z

    Radio Ink • June 27, 2025

    New Report Shows Radio's Sweet Spot: Fast Sales And Lasting Brand Impact

    Inside Radio • June 27, 2025

    New Research Shows How Audio 'Cuts Through The Noise'

    Inside Audio Marketing • June 26, 2025

    Audio's Power Grows As Screens Drive New Ad Impact

    Radio Ink • June 26, 2025

    For Gen Z, Music And Audio Is 'Part Of Their Coping Toolkit'

    Inside Radio • June 26, 2025

    Today is Broadcasters Foundation of America Giving Day 2025

    Radio Ink • June 24, 2025

    Radio Can Boost Reach of Auto Buyers, But Dealers Need To Be Known First

    Inside Audio Marketing • June 24, 2025

    Nielsen: Perception Vs. Reality: The Power Of Data-Driven Decisions

    Inside Radio • June 23, 2025

    Study: AM/FM Beats TV, Internet In Reaching Light Media Users

    Radio Ink • June 18, 2025

    The New Older Consumer: Why The 60+ Generation Shouldn't Be Forgotten

    Media Post • June 17, 2025

    Katz: New Analysis Shows Radio's Impact Potential For Hard-to-Reach Audiences

    Inside Radio • June 13, 2025

    Nielsen '3-Minute' Rule Giving Hispanic Radio a Competitive Edge

    Radio Ink • June 13, 2025

    Hispanic Radio's Best Celebrate With 2025 Medallas de Cortez

    Radio Ink • June 12, 2025

    New Study Shows The Power Of Visual Radio Ads

    Inside Radio • June 11, 2025

    How AM/FM Radio Can Help Brands Meet Their ROI Objectives

    Inside Radio • June 10, 2025

    Radio Listeners are Smart Opportunities for Retailers

    RAB • June 10, 2025

    2025 Radio Mercury Award Winners

    RAB • June 6, 2025

    Radio Ads Top TV & Social for Swaying Back-to-School Shoppers

    Radio Ink • June 5, 2025

    Wieser Gives U.S. Advertising Market an Upgrade, Sees 6% Growth in 2025

    Inside Audio Marketing • June 5, 2025

    Agencies Continue to Underestimate AM/FM Radio's Audience Share

    Inside Audio Marketing • June 3, 2025

    'Call Your Congressman' Ad Spending Hits New Record

    Inside Audio Marketing • June 2, 2025

    Here’s How AM/FM’s Increased Reach Enhances Your Media Plan

    Inside Audio Marketing • May 28, 2025

    Cause Marketing on Radio: What’s Working Best

    RAB | Radio Matters Blog • May 27, 2025

    Turn The Radio Up! Memorial Day Weekend Travel Poised For Record

    Inside Audio Marketing • May 23, 2025

    AM/FM Radio Remains Dominant In Evolving In-Car Audio Landscape

    Inside Audio Marketing • May 22, 2025

    Nielsen: As Marketers Chase Performance Media, Radio Delivers

    Radio Ink • May 21, 2025

    Prospecting: What National, Regional Restaurants Are Planning Next

    Inside Radio • May 19, 2025

    Think Different: Post-Pandemic Entrepreneurs Want AM/FM Ads

    Radio Ink • May 16, 2025

    What’s The Average Time Per Day Consumers Listen To All Audio?

    RBR • May 14, 2025

    Study Shows 85% of Pre-COVID Commuters Back at the Office, While AM/FM Rules in Cars

    Inside Audio Marketing • May 13, 2025

    As Tariffs Disrupt, Radio Ads Offer Stability for Auto Dealers

    Radio Ink • May 12, 2025

    Katz Case Study: Sports Fans And AM/FM Radio Lift Liquor Brand

    Inside Audio Marketing • May 12, 2025

    Katz: Radio-Ad Influenced Consumers Are More Valuable To Brands

    Inside Radio • May 9, 2025

    Nielsen Tells Ad Gathering That Audio Delivers ROI As Marketers’ Budgets Tighten

    Inside Radio • May 8, 2025

    RAB: Stations Need To Address Brands’ Misperceptions About Radio

    Inside Audio Marketing • May 7, 2025

    What Medium's Underused for Movie, Video Advertising? That's Right: AM/FM Radio

    Inside Audio Marketing • May 6, 2025

    Nielsen Modernization Efforts Lift Radio Impressions, GRPs

    Inside Audio Marketing • May 2, 2025

    WARC Study Finds Brands Are Gaining Ground With Audio’s Help

    Inside Audio Marketing • May 2, 2025

    It's Time Marketers Hear the Truth About Audio

    ANA • May 1, 2025

    Study: Radio Ads Double the Impact of Social Media Advertising

    Radio Ink • April 29, 2025

    NFL's Radio Coverage Boasts Massive Reach of Upscale, Passionate Listeners

    Inside Radio • April 29, 2025

    AdImpact: New Jersey Political Ad Record Falls While There’s Already Ads In 2026 Senate Races

    Inside Radio • April 28, 2025

    The At-Work Companion Is Back: Radio’s Big Growth Story

    RBR • April 23, 2025

    Nielsen Study Shows Radio Offers Highest ROI in Media Mix

    Radio Ink • April 21, 2025

    Marketers Who Are Present Today Have A Future Tomorrow

    Inside Radio • April 18, 2025

    Techsurvey Shows Radio’s Strengths And Key Advantages To Other Audio

    Inside Radio • April 16, 2025

    Advertisers Far Underestimate Creative’s Sales Effect, Survey Says

    Inside Audio Marketing • April 15, 2025

    America’s Pastime Still Plays Best on the Radio

    Inside Audio Marketing • April 14, 2025

    Case Study: Candy Company Converts Listeners To Buyers

    Inside Radio • April 11, 2025

    Radio Is Growers’ First Choice For Farm News, Driving Product Purchasing

    Inside Radio • April 10, 2025

    Ad-Supported Audio Bests Ad-Free Listening In Latest Edison Data

    Radio Ink • April 10, 2025

    Three-Minute Qualifier: Once In Lifetime Opportunity For Radio

    Inside Audio Marketing • April 8, 2025

    NABOB: Advertisers Are Missing Out On Black Radio’s Power

    Radio Ink • April 8, 2025

    Research: Audio Host Endorsements 'Deliver Results Hard to Ignore'

    Inside Audio Marketing • April 7, 2025

    Radio: ‘We Have The Reach’

    Inside Audio Marketing • April 7, 2025

    Winning ‘Last Touch’ Battle Key To Maintaining Radio’s In-Car Dominance, Panel Says

    Inside Radio • April 4, 2025

    Analysis: Local Radio Revenue To Break $12 Billion Mark

    Inside Audio Marketing • April 3, 2025

    Study: Audio Ads Turn Up Purchase Intent, Web Traffic, Store Visits

    Radio Ink • April 2, 2025

    New Study Shows Consumers Don’t Tire Of Radio Ads

    Inside Radio • April 1, 2025

    Black Listeners Roll With 21st Century Platforms, But Radio’s Strength Endures

    Inside Radio • April 1, 2025

    Political Ad Spending Surges In Off-Year, Topping $146 Million Through March

    Inside Radio • March 31, 2025

    Katz Study: Baseball Radio Ads Were Home Run For Home-Improvement Retailer

    Inside Radio • March 28, 2025

    Three-Minute Rule Brings Higher Listening Levels In All Markets

    Inside Audio Marketing • March 18, 2025

    Inside “3 Minutes” – An Exclusive Interview With Nielsen’s Rich Tunkel

    Jacobs Media • March 11, 2025

    Weekends Get A Win Under Nielsen’s ‘3-Minute Rule’

    Radio Ink • March 4, 2025

    Ad Buyers Welcome Nielsen’s New Three Minute Rule

    Inside Radio • March 3, 2025

    The Katz Audio ABCs Initiative

    Marketing Analytics for the Audio Renaissance

    AUDIO ABCS

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