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Sound Answers

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    Radio Ads Motivate Consumer Action

    Sound Answers Consumers
    May 8, 2025

    Radio's Unique Benefits are Local and Personal

    Sound Answers Consumers Local On-Air Personalities
    April 17, 2025

    Farm Radio Makes an Impact for Ag Brands

    Sound Answers Consumers Ag
    April 17, 2025

    Radio Dominates the Dashboard

    In-Car Audio Sound Answers Consumers
    March 27, 2025

    Radio Delivers Affluent Consumers

    Sound Answers Consumers
    February 20, 2025
    BHM-Feb-2025-featured

    The Importance of the Black American Consumer

    Consumers Black American
    February 13, 2025

    Radio Cultivates Engagement With America's Farmers and Ranchers

    Sound Answers Consumers Ag
    November 7, 2024
    automotive-aftermarket-featured

    Rev Up Your Marketing Strategy with Radio

    In-Car Audio Auto Aftermarket Consumers
    August 13, 2024

    Workers are Leaving the Home Office Behind

    Sound Answers Consumers
    July 18, 2024

    Radio Delivers Media Super-Users and Light-Users

    Media Measurement Sound Answers Consumers
    May 30, 2024

    Radio's Local and Personal Connection

    Sound Answers Consumers
    May 2, 2024

    The Infinite Dial: Consumers Stay Connected to AM/FM

    In-Car Audio Sound Answers Consumers
    April 4, 2024
    bhm-influence-blog-featured

    The Black American Consumer, A Major Influence on Spending and the Economy

    Consumers Black American
    February 20, 2024
    Black American Listeners' Favorite Stations

    Black American Listeners' Favorite Radio Stations

    Sound Answers Consumers Black American
    February 1, 2024

    Radio Delivers Most Valuable NFL Fans

    Sound Answers Sports Consumers
    January 11, 2024

    Why Radio Listeners Are on the Nice List This Holiday Season

    Sound Answers Holiday Consumers
    December 14, 2023

    Radio Draws Bountiful Audience Among Agricultural Workers

    Sound Answers Consumers Ag
    November 14, 2023

    Radio is a Leading Media Destination for Affluent Americans

    Sound Answers Consumers
    October 26, 2023

    Unpacking Summer Road Trips

    In-Car Audio Sound Answers Consumers
    September 14, 2023

    Hispanic Listeners' Relationship with AM/FM Radio

    Sound Answers Hispanic Consumers
    September 14, 2023

    Where Brands Can Find Valuable College Sports Fans

    Sound Answers Sports Consumers
    August 24, 2023

    A Record-Breaking Back-to-School & College Season

    Sound Answers Holiday Consumers
    August 3, 2023

    Radio Listeners' Favorite Stations

    Sound Answers Consumers
    July 13, 2023

    A Return to Experiential Marketing 2023

    Media Measurement Consumers
    June 6, 2023

    Radio Listeners are Movie(going) Stars

    Sound Answers Consumers
    May 18, 2023

    Are People Losing Interest in Remote Work?

    Sound Answers Consumers
    May 18, 2023

    Tax Prep Services Bank on Radio

    Sound Answers Creative Consumers
    April 27, 2023

    The Impact of Contextual Alignment in Audio

    Sound Answers Consumers
    April 27, 2023

    Jewelry Retailer Case Study • Black American Consumers • Effective Audio Ads

    Sound Answers Retail Consumers Black American Audio Creative Attribution
    February 23, 2023

    Jewelry Store Ad Activity

    Sound Answers Creative Consumers
    February 2, 2023

    Holiday by the Numbers

    Retail Holiday Consumers
    October 27, 2022

    Upscale Consumers • Back-to-School

    Sound Answers Retail Travel Consumers
    August 4, 2022

    Radio Fuels the D2C Pipeline

    Retail Consumers
    April 28, 2022

    Audio's Active & Engaged Consumers • Making Moves for Real Estate

    Sound Answers Retail Consumers
    April 21, 2022

    Marketing to the Influential 55+ Consumer

    Consumers
    April 16, 2021

    Measuring Experiential Marketing

    Media Measurement Consumers
    October 15, 2019

    Katz Radio Group Resource Center

    Database of radio markets, stations, ownership, formats and statistics for industry buyers, sellers and planners. Updated daily.

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    In the News

    Katz: Radio-Ad Influenced Consumers Are More Valuable To Brands

    Inside Radio • May 9, 2025

    Nielsen Tells Ad Gathering That Audio Delivers ROI As Marketers’ Budgets Tighten

    Inside Radio • May 8, 2025

    RAB: Stations Need To Address Brands’ Misperceptions About Radio

    Inside Audio Marketing • May 7, 2025

    What Medium's Underused for Movie, Video Advertising? That's Right: AM/FM Radio

    Inside Audio Marketing • May 6, 2025

    Nielsen Modernization Efforts Lift Radio Impressions, GRPs

    Inside Audio Marketing • May 2, 2025

    WARC Study Finds Brands Are Gaining Ground With Audio’s Help

    Inside Audio Marketing • May 2, 2025

    It's Time Marketers Hear the Truth About Audio

    ANA • May 1, 2025

    Study: Radio Ads Double the Impact of Social Media Advertising

    Radio Ink • April 29, 2025

    NFL's Radio Coverage Boasts Massive Reach of Upscale, Passionate Listeners

    Inside Radio • April 29, 2025

    AdImpact: New Jersey Political Ad Record Falls While There’s Already Ads In 2026 Senate Races

    Inside Radio • April 28, 2025

    The At-Work Companion Is Back: Radio’s Big Growth Story

    RBR • April 23, 2025

    Nielsen Study Shows Radio Offers Highest ROI in Media Mix

    Radio Ink • April 21, 2025

    Marketers Who Are Present Today Have A Future Tomorrow

    Inside Radio • April 18, 2025

    Techsurvey Shows Radio’s Strengths And Key Advantages To Other Audio

    Inside Radio • April 16, 2025

    Advertisers Far Underestimate Creative’s Sales Effect, Survey Says

    Inside Audio Marketing • April 15, 2025

    America’s Pastime Still Plays Best on the Radio

    Inside Audio Marketing • April 14, 2025

    Case Study: Candy Company Converts Listeners To Buyers

    Inside Radio • April 11, 2025

    Radio Is Growers’ First Choice For Farm News, Driving Product Purchasing

    Inside Radio • April 10, 2025

    Ad-Supported Audio Bests Ad-Free Listening In Latest Edison Data

    Radio Ink • April 10, 2025

    Three-Minute Qualifier: Once In Lifetime Opportunity For Radio

    Inside Audio Marketing • April 8, 2025

    NABOB: Advertisers Are Missing Out On Black Radio’s Power

    Radio Ink • April 8, 2025

    Research: Audio Host Endorsements 'Deliver Results Hard to Ignore'

    Inside Audio Marketing • April 7, 2025

    Radio: ‘We Have The Reach’

    Inside Audio Marketing • April 7, 2025

    Winning ‘Last Touch’ Battle Key To Maintaining Radio’s In-Car Dominance, Panel Says

    Inside Radio • April 4, 2025

    Analysis: Local Radio Revenue To Break $12 Billion Mark

    Inside Audio Marketing • April 3, 2025

    Study: Audio Ads Turn Up Purchase Intent, Web Traffic, Store Visits

    Radio Ink • April 2, 2025

    New Study Shows Consumers Don’t Tire Of Radio Ads

    Inside Radio • April 1, 2025

    Black Listeners Roll With 21st Century Platforms, But Radio’s Strength Endures

    Inside Radio • April 1, 2025

    Political Ad Spending Surges In Off-Year, Topping $146 Million Through March

    Inside Radio • March 31, 2025

    Nielsen: Media Mix’s Digital Vs. Traditional Allocation A Matter Of Budget Size

    Inside Radio • March 31, 2025

    Katz Study: Baseball Radio Ads Were Home Run For Home-Improvement Retailer

    Inside Radio • March 28, 2025

    Traveling with Radio

    RAB - Radio Matters • March 25, 2025

    Spring: A Time When Optimistic Consumers Are Receptive To Advertising

    Inside Radio • March 25, 2025

    Ad Market Still Growing, But At a More Cautious Pace

    Inside Radio • March 25, 2025

    Infinite Dial: In-Car Radio Listening Is Back To Pre-Pandemic Levels

    Inside Audio Marketing • March 21, 2025

    Alliance for Women in Media Foundation Names 2025 Board

    Radio Ink • March 19, 2025

    New Studies Show Radio Makes The Difference In Ad Campaigns

    Inside Audio Marketing • March 18, 2025

    Three-Minute Rule Brings Higher Listening Levels In All Markets

    Inside Audio Marketing • March 18, 2025

    Edison Research’s Latest Share of Ear Finds AM/FM Rules In-Car Listening

    Inside Radio • March 14, 2025

    Inside “3 Minutes” – An Exclusive Interview With Nielsen’s Rich Tunkel

    Jacobs Media • March 11, 2025

    BIA Estimates Local Ad Revenue to Reach $171B in 2025, Core Spending Up 6.1%

    BIA Advisory Services • March 6, 2025

    Katz Raises More Than $47,000 For BFOA

    Inside Radio • March 4, 2025

    NAB Crowns 2025 Crystal Radio Award Winners In DC

    Radio Ink • March 4, 2025

    Weekends Get A Win Under Nielsen’s ‘3-Minute Rule’

    Radio Ink • March 4, 2025

    Ad Market Starts New Year With Unexpectedly Robust Gains

    Inside Radio • March 3, 2025

    Ad Buyers Welcome Nielsen’s New Three Minute Rule

    Inside Radio • March 3, 2025

    Advertisers React to Nielsen’s Radio Measurement Changes

    Radio Ink • February 28, 2025

    Radio vs. TV: Why MLB Fans Engage More With Audio Advertising

    Radio Ink • February 28, 2025

    Speed And Cultural Alignment Drive Brand Performance

    Inside Radio • February 25, 2025

    Katz Analysis: Lifestyle Of The Rich And Famous Include Plenty of Radio Listening

    Inside Radio • February 21, 2025

    Edison: Black Consumers ‘Lead The Charge’ In Audio Listening

    Inside Radio • February 20, 2025

    Radio Tops TV for Financial Brands Seeking Engaged Investors

    Radio Ink • February 19, 2025

    Katz Report: For Radio Marketers, Black Adult Listeners Not To Be Ignored

    Inside Radio • February 14, 2025

    Radio Recognizes Black Voices for Black History Month

    Radio Ink • February 13, 2025

    How Radio Can Be A ‘Game-Changer’ For Digital Advertisers

    Inside Audio Marketing • February 13, 2025

    NCAA March Madness Radio Listeners Have ‘Greater Passion And Engagement’

    Inside Radio • February 11, 2025

    Ad Results Media: Radio Rolls With The Changes By Complementing Digital

    Inside Audio Marketing • February 11, 2025

    Super Bowl Ads Are Shifting – And Radio Can Take Advantage

    Radio Ink • February 10, 2025

    New Sales Guide Highlights Radio’s Full-Funnel Capability

    Inside Radio • February 10, 2025

    L.A. Radio Listeners Counted On Local Radio During Fires

    Inside Audio Marketing • February 7, 2025

    Audacy: It’s Time To Turn Up The Audio In Your Media Mix

    Inside Radio • February 6, 2025

    Nielsen: MLB Postgame Shows A Hit For Ratings

    Inside Radio • February 6, 2025

    Katz Media Group to Receive 2025 BFOA Lombardo Spirit Award

    Radio Ink • February 5, 2025

    Radio Leads in Ad-Supported Audio Time

    Inside Audio Marketing • February 5, 2025

    Agencies More Likely To Up Spend On Radio In 2025

    Inside Radio • February 4, 2025

    Radio Revenues 2025: Opportunity Knocks In Restaurants, Grocery

    Inside Radio • February 4, 2025

    Katz Study: Radio Earns The Trust Of The Black Community

    Inside Audio Marketing • January 31, 2025

    $10 Billion In Local Advertising To Be Spent On Radio In 2025

    Inside Audio Marketing • January 31, 2025

    RAB Unites Radio Industry Execs For 'One Voice' Initiative Debut

    Radio Ink • January 30, 2025

    New Nielsen Report Highlights Black Listeners' Connect To Radio And Podcasts

    Inside Radio • January 30, 2025

    Interesting Ads Deliver More Impact For Less Spend

    Inside Radio • January 28, 2025

    Sports Radio Offers Advertisers 'Extended Engagement' Beyond The Game

    Inside Radio • January 27, 2025

    How Radio Can Power The 'Keep It Local' Movement

    Inside Radio • January 27, 2025

    Radio Carried Ad-Supported Listening Across Generations In 2024

    Radio Ink • January 24, 2025

    Edison: Audio Listening Habits Shift Toward Pre-Pandemic Patterns

    Inside Audio Marketing • January 23, 2025

    Unlocking The Power Of Radio In Your Ad Campaigns

    Inside Radio • January 21, 2025

    WARC Report: Algorithms To Drive Media In 2025

    Inside Radio • January 17, 2025

    L.A. Fires Underscore Vital Role Of Local Radio And TV

    Variety • January 16, 2025

    Research Shows How AM/FM Ads Drive Brand Awareness, Ad Recall, And Purchases

    Inside Audio Marketing • January 14, 2025

    LA Official Praises Radio For Lifesaving Updates During Wildfires

    Radio Ink • January 13, 2025

    Katz Study: As Traffic Worsens, Opportunity For Radio To Pitch Advertisers Arise

    Inside Radio • January 10, 2025

    Outlook: Auto Market To Grow; Affordability To Improve In 2025

    Inside Radio • January 10, 2025

    AM/FM Radio Is The Top Sources For News And Sports Audio

    Radio Ink • January 9, 2025

    Radio Keeps California Informed Amid Los Angeles Wildfire Crisis

    Radio Ink • January 9, 2025

    NAB: Local Broadcasters Vital As Meta Ends Fact-Checking

    Radio Ink • January 8, 2025

    New Guide Contains Dozens Of Tips For Best Audio Ads

    Inside Audio Marketing • January 7, 2025

    Audio's Impact On Branded Web Searches Revealed In New Study

    Inside Audio Marketing • January 7, 2025

    The Katz Audio ABCs Initiative

    Marketing Analytics for the Audio Renaissance

    AUDIO ABCS

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